GERARDO MIGUEL ARGUELLES DORANTES
McALLEN
Summary
Dynamic with a proven track record at UNIVERSIDAD AUTONOMA DE TAMAULIPAS, enhancing brand visibility and fostering community engagement. Skilled in crisis management and social media strategy, Creative direction and media relations, driving significant improvements in communication effectiveness. I thrive in collaborative environments, achieving results.
Each day its an opportunity to learn new things.
Overview
45
45
years of professional experience
Work History
PUBLIC AND ADMINISTRATIVE RELATIONS
UNIVERSIDAD TECNOLOGICA TAMAULIPAS NORTE
04.2016 - 01.2025
- Collaborated with cross-functional teams to ensure consistent messaging across all channels educational school departments.
- Implemented corporate social responsibility initiatives that positively impacted both local community and the University image.
- Enhanced brand visibility of the University by executing targeted marketing campaigns directly to 18 to 24 yeras of age students and engaging social media strategies.
- Boosted customer engagement with tailored email campaigns, driving repeat University and referrals.
DIRECTOR OF SOCIAL COMMUNICATION AND PRESS
INSTITUTO REYNOSENSE PARA LA CULTURA Y LAS ARTES
09.1997 - 01.2007
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering students to voice their ideas and invite them to participate in state-level communication forums
- Cultivated a positive work environment that fostered students engagement, hold press conferences to publicize cultural activities and art in the municipality of Reynosa .
- Optimized staff performance by designing comprehensive tra programs tailored to student needs.
HEAD OF SOCIAL COMMUNICATION DEPARMENT
UNIVERSIDAD DEL ATLANTICO
03.1987 - 06.1997
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Passionate about learning and committed to continual improvement.
- Worked flexible hours across night, weekend, and holiday shifts.
- Paid attention to detail while completing assignments.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Strengthened communication skills through regular interactions with others.
- Developed and maintained courteous and effective working relationships.
SOCIAL COMMUNICATION DIRECTOR
UNIVERSIDAD AUTONOMA DE TAMAULIPAS
01.1980 - 01.1986
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Managed crisis communications, attending parents with any doubts.
- Led cross-functional teams to execute impactful marketing and PR initiatives.
- Leveraged analytics track campaign performance for continuous improvement in communications strategy effectiveness.
Education
Bachelor of Science - Agriculture
UNIVERSIDAD AUTONOMA DE TAMAULIPAS
CD.VICTORIA TAMAULIPASSkills
- Community engagement
- Media relations
- Social media strategy
- Creative direction
- Crisis management
- Community relations
- Press release writing
DOMINOS
STRATEGY AND CONTEMPLATE THE NEXT STEP OF YOUR OPPONENTS
Timeline
PUBLIC AND ADMINISTRATIVE RELATIONS
UNIVERSIDAD TECNOLOGICA TAMAULIPAS NORTE
04.2016 - 01.2025
DIRECTOR OF SOCIAL COMMUNICATION AND PRESS
INSTITUTO REYNOSENSE PARA LA CULTURA Y LAS ARTES
09.1997 - 01.2007
HEAD OF SOCIAL COMMUNICATION DEPARMENT
UNIVERSIDAD DEL ATLANTICO
03.1987 - 06.1997
SOCIAL COMMUNICATION DIRECTOR
UNIVERSIDAD AUTONOMA DE TAMAULIPAS
01.1980 - 01.1986
Bachelor of Science - Agriculture
UNIVERSIDAD AUTONOMA DE TAMAULIPAS
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