GERMAN CARVALLO
Marketing Degree
Mexico City
Summary
29 years of commercial multicultural experience in channel and customers managing both B2B (Foodservices) and Retail. Proven experience on Sales and Marketing to build customer relationship and drive mutual and beneficial results. International experience through working for Nestlé in 5 different countries.
· Leadership: Ability to energize and engage high performing teams for continuous goal achieving
· Strategic thinking: Capable of use a combination of intuition and business analysis to make timely business decisions
· Collaboration: Ability to influence and inspire while maintaining an excellent collaboration environment
· Agility: Turn insight into action to get things done and materialize results
Overview
28
28
years of professional experience
5
5
years of post-secondary education
Work History
Vice-president Nestlé Professional Mexico
Nestlé
7 2022 - Current
- Full P&L responsibility for the Market
- Development and execution of the Market Business Strategy
- Key Achievement: Historic record in both top and bottom line in 2023
Vice-president Nestlé Professional Brasil
Nestlé
2016.07 - 2019.07
- Full P&L responsibility for the market
- Development and execution of the Market Business Strategy
- Key Achievement: Business turnaround in just 8 months to get back on track on top line with double digit growth and strong bottom line result
Regional Sales Director Nestlé Professional Latam
Nestlé
2013.06 - 2016.06
- In charge of the commercial development for 12 Countries, RTM, Key Accounts and channel management
- Key Achievement: Acceleration of the customer intimacy with every top player on the markets
Country Business Manager Nestlé Professional Caribbean
Nestlé
2013.05 - 2014.05
- Full P&L responsibility for the entire commercial operation of 5 Countries (PR, T&T, Jam, DR, Bar)
- Development and execution of the Strategic Business Plan for each country
- Key Achievement: New way of unified working across all the Region to achieve business targets
Liquid Beverages Director Nestlé Mexico
Nestlé
2012.01 - 2013.04
- Creation and execution of the Commercial Business Plan for 4 business segments
- Key Achievement: Implementation of new Routes to Market for Traditional trade increasing in numerical distribution by 20%
Shopper Marketing Director Nestlé Mexico
Nestlé
2011.04 - 2011.12
- Build shopper understanding for 18 food & beverages categories with execution on commercial plans
- Develop strategies for all trade channels base on deep shopper understanding
- Key Achievement: Win 8 category captaincy and embedded shopper knowledge on commercial strategic planning.
Global Channel &Category Sales Development Nestlé Head Quarters Switzerland
Nestlé
2009.01 - 2011.03
- Define strategies to deliver Culinary category growth based on consumer, shopper and customer needs and drivers
- Define priority channels for the market/category and create tailored Category Channel Plans
- Key Achievement: Establish winning commercial propositions for Germany, Poland and France to support the development of customer and field sales plans.
Customer Business Team Leader for Convenience Channel Nestlé Mexico
Nestlé
2008.04 - 2008.12
- Define and implement the corporate strategy for this sales channel including all business units within Nestlé
- Design and execute tailor made activities per category in each key customer
- Key Achievement: Improve top line of all Nestlé categories while optimizing our Trade Spend
Marketing Grouper Manager Nestlé Professional Mexico
Nestlé
2005.05 - 2008.03
- Responsible for the design, development, and implementation of the marketing plan for all sales channels
- Responsible for the Innovation & Renovation process to launch products tailor made based on back of the house operator's needs
- Key Achievement: Portfolio transformation from ingredients to Food & Beverages
- Solutions
National Sales Manager Nestlé Mexico Professional Mexico (FoodServices B.Unit)
Nestlé
2003.05 - 2005.04
- Responsible for the creation of the customer and channel strategy
- Responsible for the field sales operations nationwide
- Key Achievements: Sustain double digit sales growth for 3 years in a row
Regional Sales Manager Nestlé Mexico Wholesales Channel
Nestlé
2001.05 - 2003.04
- Responsible for achieving the sale objective in the North Region (9 states)
- Develop trade strategies and plans for key regional customers
Regional Trademarketing Nestlé Mexico
Nestlé
1998.09 - 2001.04
- Responsible for the development of key wholesalers in the North Region of the country through winning strategies focused on sell out.
Market Research Manager & Brand Manager
Armstrong Laboratories
1997.02 - 1998.08
- Responsible for the creation of the marketing plan for dermatological products in the prescription segment.
- In charge of provide business analysis to the top management for the decision-making process
- Research new trends of the industry and follow up of the performance of our brands.
Education
Marketing Degree -
Instituto Tecnológico Y De Estudios Superiores De Monterrey
Mexico City 1991.01 - 1996.05
Skills
Team Leadership
Strategic Planning
Coaching and Mentoring
Decision-Making
Negotiation and Persuasion
Critical Thinking
Business Development
Account Management
Client Relationship Building
Sales Leadership
Phonework
+55 5262 5000
Languages
Spanish
English
Portuguese
Training
- Advanced Strategic Management, Institute for Management Development (IMD), Switzerland, 2016
- Management Development Seminar, Nestlé International Training Center (Rive Reine), Switzerland, 2010
- Leadership Program, London Business School (LBS), USA, 2007
- Professional Excellence in Mkt & Sales, Nestlé International Training Center (Rive Reine), Switzerland, 2005
- Booster Program, Institute for Management Development (IMD), Switzerland, 2002
- Introduction to Marketing and Sales, Nestlé Headquarters, Brazil, 1999
Running, tennis, golf, reading and travel
I am passionate about running, I run 8 k 4 times a week. I have played tennis since I was 8 yers old. Golf at least 2 times a month. I like to read about business and leadership. I love to traves with my famly
Timeline
Vice-president Nestlé Professional Brasil
Nestlé
2016.07 - 2019.07
Regional Sales Director Nestlé Professional Latam
Nestlé
2013.06 - 2016.06
Country Business Manager Nestlé Professional Caribbean
Nestlé
2013.05 - 2014.05
Liquid Beverages Director Nestlé Mexico
Nestlé
2012.01 - 2013.04
Shopper Marketing Director Nestlé Mexico
Nestlé
2011.04 - 2011.12
Global Channel &Category Sales Development Nestlé Head Quarters Switzerland
Nestlé
2009.01 - 2011.03
Customer Business Team Leader for Convenience Channel Nestlé Mexico
Nestlé
2008.04 - 2008.12
Marketing Grouper Manager Nestlé Professional Mexico
Nestlé
2005.05 - 2008.03
National Sales Manager Nestlé Mexico Professional Mexico (FoodServices B.Unit)
Nestlé
2003.05 - 2005.04
Regional Sales Manager Nestlé Mexico Wholesales Channel
Nestlé
2001.05 - 2003.04
Regional Trademarketing Nestlé Mexico
Nestlé
1998.09 - 2001.04
Market Research Manager & Brand Manager
Armstrong Laboratories
1997.02 - 1998.08
Marketing Degree -
Instituto Tecnológico Y De Estudios Superiores De Monterrey
1991.01 - 1996.05
Vice-president Nestlé Professional Mexico
Nestlé
7 2022 - Current