Ginevra Altomara

• Ownership of strategic go-to-market plan for retail, on-sale and ecommerce digital solutions.
• Creative Design and Digital Agency Leadership - Directed creative development; photography, video and content creation, collateral and trade education materials
• Created and maintained calendar of Social Media content; Influencer partner strategy, LinkedIn strategy and Template creation for partner engagement
• Drove content for wholesale partners ecommerce strategy. Partnered with Winebow launching digital trade marketplace
• Directed implementation, curation, communications and strategic application of new Digital Asset Management System (Bynder) launched March 2021
• Director of all digital E-commerce channel management
• Led NPD with new to market brand "dough"; programming, content creation, influencer partners & strategic planning
• Fiscal Responsibility: $650K program budget

• Pursued opportunities to drive performance by engaging national and regional chain buyers in marketing and digital promotion to increase market share & brand health within the Australian Category
• Increased performance in the Premium, Super-Premium and Luxury categories, strengthening a declining category from -18% H1 2019 to +26% during program period and +22% for fiscal year
• Conceptualized, developed and instituted two marketing promotions with e-commerce retailer Wine.com (Sept 2019 and May 2020) directing and collaborating on creative content, driving incredible ROI, +29% sales and marketshare on platform
• Instituted and managed 12 wholesaler incentive and education focus programs for the Australian wine category
• Produced monthly marketing update; program performance & communications to all stakeholders and cross functional teams
• Fiscal Responsibility: $1.5Mil program budget

• Created and executed all trade marketing and education programming in Napa Valley for the Heritage and Import Portfolio
• Mentorship and management of Education Team: working cross-functionally with DTC, customer marketing and distributor managers
• B2B Customer: Project Management, update and maintenance of internal software database; created new menu of seminars and activities, developed feedback loop and reporting system to increase sales in market
• Customer Marketing program creation; Marriott Banquet Department, Costco, LCBO, Kroger, Raley’s, Darden, Bonefish, HEB, etc - program design, video creation, content and collateral
• Developed content for new Sustainability program, collateral, presentation, digital and social
• Fiscal Responsibility: Programming: $150K Annually, Overheads $1.5 Million Annually, CapEx $2.5Million Over 3 years

• Drove brand development through annual brand planning, consumer insights and channel management strategies FY12 & FY13
• Marketing and PR Agency Selection & Direction
• Managed all press relationships and optimized press visits for winemakers and ownership
• Created & Directed first multi-channel cause marketing campaign “Angels in Action” partnering with CFF
• Directed oversight, strategy and design for new product launch for ultraluxury boutique brand “Outer Limits”
• Created program opportunities; independent market and chain development, analyzed KPIs and instituted new calculation of ROIs for investments
• Fiscal Responsibility: $1.2 Mil A&P budget

• Trade Marketing: Oversight of tactical budget and creation of marketing programs; pricing, BTG, wholesale incentives, on-premise activation and go to market sales strategy
• Trade Education: Created educational platforms and in market seminars to elevate Chilean wines within the trade on Biodynamics and organic viticulture, Competitive tasting and blind tasting seminars; History of Chile
• Oversight of strategy, creative direction and program development of successful product launch: “Casa” Carmenere line extension 2011

Promoted to Brand Manager for Chateau de Sancerre

• Delivered annual brand plans FY08-FY10: Grew export volume (+45%) from 2006 (5500 9L) to 2010 (10K 9L)
• Developed and executed launch strategy new to market wines; Cuvee de Connetable and Sancerre Rouge.
• Managed intern program and development
• Fiscal Responsibility: Cht. De Sancerre $100K, Casa Lapostolle $150K Tactical Budget