Gisela Verdin Martinez

- Evaluated suppliers to maintain cost controls and improve operations.

- In charge of material planning, data collection and payroll.

- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.

- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.

- Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.

- Developed marketing content such as blogs, promotional materials and advertisements for social media.

- Monitored online presence of company's brand to engage with users and strengthen customer relationships.

- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.

- Curated and segmented editorial content to increase engagement and channel growth.

- Communicated with followers to promptly respond to queries and monitor reviews.

- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.

- Engaged relevant influencers to build brand awareness.

- Increased customer engagement through social media.

• Applied editing tools to tell great stories.
• Identified target audiences to analyze characteristics, behavior and media habits.
• Created content with SEO keywords drawn from Google Analytics.
• Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
• Developed original content using social listening and independent sources.
• Produced original, creative content for promotional advertisements and marketing materials.

• Communicated with media weekly to build relationships and optimize press coverage.
• Developed brand media relations strategies that bolstered community awareness and knowledge.
• Coordinated press releases and handled press inquiries for Sorea Group for their LatAm presence.

• Facilitated communication between law enforcement personnel and individuals involved in crimes such as witnesses, persons of interest and suspects.
• Provided oral interpretations for clients during special events, successfully maintaining pace with native speakers to deliver real-time comprehension.
• Maintained message content, tone and emotion as closely as possible.
• Provided language translation and customer service skills to clients in [English/Spanish] business sectors.

• Increased customer satisfaction by resolving issues.
• Handled between 30-50 emails/Tickets per day to address customer inquiries and concerns.
• Offered friendly and efficient service to customers, handled challenging situations with ease.
• Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.