Giselle Cortés
Mexico City / Los Angeles
Summary
Industrial Engineering graduate with a strong foundation in analytical thinking and strategic problem-solving. Hands-on experience in A&R and marketing at a major record label, contributing to artist development, marketing campaign execution, and ensuring an effective workflow between artists and external partners and brands. Extensive background in music (with 12+ years of training) and a passion for the industry, bringing both technical and creative insights effectively. Recognized for being dependable, driven, and highly adaptable, always ready to attend work events and travel as needed to support team goals and company initiatives. Dual citizenship (american & mexican) a plus for any work-related travel.
Overview
3
3
years of professional experience
Work History
Marketing Manager
Warner Music Mexico
05.2024 - Current
- Lead and execute marketing strategies across short-, mid-, and long-term cycles for high-profile Latin talents, such as Belinda, LAGOS, Manuel Medrano, EMJAY, Andrés Cepeda, Juliana, among others
- Manage end-to-end campaign execution, including paid media, influencer partnerships, promotional events, and physical/digital activations
- Oversee coordination between internal teams (A&R, Digital, Commercial) and external collaborators—including DSPs, PR firms, artist management, creative agencies, brand partners, —ensuring good communication and alignment with artists
- Track and optimize campaign performance using key KPIs (streams, audience engagement, and social media metrics)
- Strict oversight of marketing budgets, production timelines, and asset delivery schedules
- Participate actively in creative direction—including single selection, digital content strategy, and storytelling for each release, according to social media & DSPs trends
- Align project goals with broader label OKRs, ensuring creative cohesion and commercial / financial impact across all platforms
Artist Strategy Coordinator
Warner Music Mexico
04.2023 - 04.2024
- Develop and maintain cross-functional release tracking documents to align strategic objectives across A&R, Marketing, and Commercial teams
- Coordinate logistics and provide on-site support for music video productions, songwriting camps, live showcases, festivals, and promotional campaigns
- Manage operational workflows between internal departments and external vendors, including scheduling studio sessions, assisting marketing activations, and overseeing administrative processes such as contract tracking and payment execution
- Utilize internal systems including PIMS (purchase orders), SAP Concur (expense reporting), Tableau and Sodatone (artist performance and trend analysis) to support team operations and ensure data-informed decision-making
- Assist in the creation and monitoring of artist positioning strategies in collaboration with the A&R and Marketing teams, contributing to the development and long-term creative vision for roster talent
A&R Intern
Warner Music Mexico
08.2022 - 03.2023
- Supported the planning and execution of songwriting camps, studio sessions, and A&R related trips, coordinating directly with artists, managers, and producers
- Assisted in scouting of emerging talent through listening sessions, online research, and participation in industry events
- Provided executive support to the VP of A&R, including tracking expenses, monitoring music charts, and compiling social media trend and performance reports by artist
- Handled administrative follow-up on contracts, vendor payments, and documentation related to artist agreements and project timelines
- Maintained clear communication with internal departments and external stakeholders to support the administrative operations of the A&R team
Education
Specialization - Engineering and Project Management
UNIVERSIDAD PANAMERICANA
Mexico City, Mexico01.2023
Bachelor of Science - Industrial Engineering and Business Innovation
UNIVERSIDAD PANAMERICANA
Guadalajara, Jalisco, Mexico01.2022
Skills
- Bilingual, fluent in Spanish and English
- Excellent verbal and written communication
- Strong organizational and multitasking skills
- Team player, proactive, and eager to grow in the music industry
- Ability to effectively manage different projects, campaigns and people simultaneously
- In-depth knowledge of the music and streaming industry
- Strong understanding of social media platforms and trends
- Proficient in project management platforms such as Asana and Slack
Languages
Spanish
English
French
Timeline
Marketing Manager
Warner Music Mexico
05.2024 - Current
Artist Strategy Coordinator
Warner Music Mexico
04.2023 - 04.2024
A&R Intern
Warner Music Mexico
08.2022 - 03.2023
Specialization - Engineering and Project Management
UNIVERSIDAD PANAMERICANA
Bachelor of Science - Industrial Engineering and Business Innovation
UNIVERSIDAD PANAMERICANA
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