Giselle Rivera Hernández
Finance Controller
Mexico City
Summary
Finance professional with strong analytical skills and proven ability to drive financial efficiency. Skilled in financial reporting, budgeting, and strategic planning, with focus on team collaboration and achieving results. Adept at adapting to changing needs, fostering reliable partnerships, and supporting organizational goals through precise financial management and strategic oversight.
Overview
8
8
years of professional experience
2017
2017
years of post-secondary education
3
3
Languages
Work History
Digital & E-commerce Finance Controller
L'ORÉAL
02.2024 - Current
- Lead the total company digital media budget, ensuring the planning accuracy of paid media, advocacy and owned media and giving insights cross areas to improve investments each forecast, and month end close
- Implement new financial controls that optimized operational efficiency by 90%
- Develop automated dashboards for digital KPIs tracking, reducing reporting time by 40%
- Establish strategic partnerships with advertising agencies and giving optimizing campaign ROI insights to finance and digital teams
Commercial Finance Controller
L'ORÉAL
02.2022 - 01.2024
- Managed monthly and annual sales budget and promotional control across customers
- Developed P&L simulation models that facilitated evaluation of new commercial channels
- Implemented customer profitability tracking system that enhanced commercial decision-making
- Managed monthly online-offline customer P&L giving visibility of finance indicators according to the norm
Commercial Administration Coordinator
L'ORÉAL
06.2020 - 02.2022
- Automated incentive calculation process, reducing errors by 95%
- Implemented document management system for commercial contracts
- Developed standardized procedures for new client onboarding
- Optimized Privalia campaign management, increasing effectiveness by 35% and reducing slow moving products
Category Analyst
UNILEVER
07.2018 - 06.2020
- Led cost forecasting for North America region
- Realized predictive analysis models for cost optimization
- Implemented variance analysis methodology that improved planning accuracy
- Partnered with cross-functional teams to ensure forecast reliability
General Accountant
AQUA BEAUTY
06.2017 - 06.2018
- Redesigned inventory control process reducing discrepancies by 40%
- Developed financial models for margin impact analysis
- Optimized monthly financial reporting process
- Managed raw material and packaging inventory reconciliation
Education
Bachelor's Degree - Accounting and Finance
La Salle University
Skills
- Financial analysis expertise
- Profit and loss management
- KPI development and tracking
- Cross-departmental team management
- Strategic Planning
- Stakeholder collaboration
- Internal controls
- Variance analysis
- Budget compliance
- Advanced Excel and Financial Modeling
- Compass
- SAP
- Power BI
- Business Intelligence Tools
- Hyperion
Timeline
Digital & E-commerce Finance Controller
L'ORÉAL
02.2024 - Current
Commercial Finance Controller
L'ORÉAL
02.2022 - 01.2024
Commercial Administration Coordinator
L'ORÉAL
06.2020 - 02.2022
Category Analyst
UNILEVER
07.2018 - 06.2020
General Accountant
AQUA BEAUTY
06.2017 - 06.2018
Bachelor's Degree - Accounting and Finance
La Salle University
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