Gonzalo Ibarra
Marketing Specialist
Corregidora
Overview
4
4
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Digital Marketing Specialist Sr
Ansell Healthcare
03.2023 - Current
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Revenue Measurement having exceeded in a 37% our Webstore Sales from FY24 to FY25.
Supply Chain Planner
Mars Petcare
02.2022 - 07.2022
- Inventory planning for the Care&Treats Technology aligned to Demand Planning and business needs (Brands: Pedigree and Whiskas)
Key Account Executive
Zoho Corporation
01.2021 - 02.2022
- Execution of marketing activities, (Participation in CRM forums, live demos, Online ads and Mystery shopper, continually bringing new business opportunities for the company).
- Budget planning for Marketing Campaigns.
- Constant analysis of market behavior and market trends, exposing potential business opportunities in various Direction forums.
- Execution of commercial strategies with my assigned Key Account, bringing an increase in the volume of licenses and products within the portfolio.
Education
J.D. - Digital Marketing
Digital Marketing Institute
New Jersey 05.2001 -
BBA - Business Administration
Escuela Bancaria Y Comercial
Querétaro City, Querétaro, Mexico 05.2001 -
Skills
Brand strategy
Budget development
Digital marketing
Project management
Email marketing campaigns
Marketing strategies
Social media tools
Google analytics setup
Certification
Adobe Marketo Expert
Timeline
Digital Marketing Specialist Sr
Ansell Healthcare
03.2023 - Current
Supply Chain Planner
Mars Petcare
02.2022 - 07.2022
Key Account Executive
Zoho Corporation
01.2021 - 02.2022
J.D. - Digital Marketing
Digital Marketing Institute
05.2001 -
BBA - Business Administration
Escuela Bancaria Y Comercial
05.2001 -
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