GREETIN THILAK

Medical Device Manufacturer

• Identified, developed, and evaluated marketing strategies based on company objectives and market trends.
• Utilized Digital Marketing to generate leads for B2B and B2C Sectors including hospitals and clinics, emergency medical services, and home healthcare.
• Developed strong relationships with clients and vendors, resulting in better collaboration on projects.
• Devised data collection strategy for campaigns based on market research, implementing surveys and interviews.
• Used data to build strategies for targeting specific markets and consumer demographics.
• Researched competitors and demographics to compare and evaluate best marketing techniques. Monitored competitors using multi-channel research strategies to capitalise on market gaps.
• Drafted clear and well-structured business requirements/documents
• Created reports, dashboards, and visualizations to understand business performance
• Attended marketing events and conferences to boost brand and network with industry leaders
• Proposed International market expansion strategies including territory identification, dealer appointment, resource allocation, and operating model for service and product offerings
• Successfully created more than 50 contents for success stories, blogs infographics, and local articles; also designed an annual dealer meeting proposal
• Contributed to the creation of video testimonials from key customers and key opinion leaders