Grisel Fragoso
Marketing
Summary
With over 15 years of marketing experience, my deep passion lies in market and business intelligence. As a naturally curious and analytical thinker, I consistently generate valuable insights that drive decision-making. Bringing a fresh perspective to the table is always my goal, as I thrive on innovation, new trends, and social media strategies. Committed to knowledge sharing and believing in the power of collaborative success.
Overview
22
22
years of professional experience
2
2
Languages
18
18
years of post-secondary education
Work History
Market Research Freelance
Lexia Insights & Solutions
01.2018 - Current
- Lexia Insights Collaborator
- Moderation of focus groups and virtual communities, interviews and ethnographies
- After field work, analyze information and co-creation of insights.
Professor
Universidad Tecmilenio
Monterrey, MX
01.2019 - 04.2020
- Subjects: Advertising, Business and English
- "Opina" Student´s Evaluation: 100 / 100
- Developed innovative teaching methods tailored to diverse learning styles, enhancing student comprehension and success rates.
Strategic Planner Supervisor
MARY KAY MEXICO
Monterrey, MX
01.2011 - 10.2017
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Conducted thorough market research to identify emerging trends and opportunities for expansion.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Implemented and optimized competitive business models and pricing.
- Market Research leader: Perform Benchmarks, Mystery Shopper and Competitive Analysis
- Analyzed sales performance data to identify areas for improvement, driving targeted marketing efforts for maximum impact (sales force of 500k+ consultants).
- Designed performance dashboards to provide real-time visibility into key operational indicators for decision-makers at all levels of the organization.
- Collaborated closely with executive leadership teams in setting strategic direction based on a deep understanding of market dynamics. KPIs analysis and dashboards coordination.
- Coordinate the quarterly results presentations and business plan meetings.
Category Jr, Private Labels
OXXO (FEMSA Comercio)
Monterrey, MX
01.2005 - 12.2011
- Sales analysis
- Vendors negotiation
- Coordinate designers, vendors and quality teams in order to launch new products
- Supply assurance
- Analysis of information and insights generations
- Design executive presentations and dashboards
- Benchmarks
Marketing Assistant
GRUPO GALERIA
01.2003 - 12.2005
- Market research
- Proofread ads ahead of printing to eliminate errors.
- Leader of the web page design
- Advertising agency supervisor
Education
Certificate - Digital Marketing
Google Digital Marketing & E-commerce Course
01.2025 - 10.2025
MBA - Finance
UANL
Monterrey 05.2012 - 05.2014
BS - International Marketing
UDEM
Monterrey, Nuevo León, Mexico 08.1998 - 05.2013
Skills
Proficient in studying consumer trends and motivations
Critical thinking
Storyboarding
Developing presentations
Strategic insights generation
Customer journey mapping
Business model innovation
Special Projects
- Market Research Leader in Peru and Colombia, in order to establish market viability for Mary Kay Inc, presenting the results to the Latam President and CMO.
- Innovation Committee at Mary Kay Mexico
- Market Research Leader (Price Elasticity, New Products, Branding, Positioning, Recognition Programs, etc) for Mary Kay Mexico.
Timeline
Certificate - Digital Marketing
Google Digital Marketing & E-commerce Course
01.2025 - 10.2025
Professor
Universidad Tecmilenio
01.2019 - 04.2020
Market Research Freelance
Lexia Insights & Solutions
01.2018 - Current
MBA - Finance
UANL
05.2012 - 05.2014
Strategic Planner Supervisor
MARY KAY MEXICO
01.2011 - 10.2017
Category Jr, Private Labels
OXXO (FEMSA Comercio)
01.2005 - 12.2011
Marketing Assistant
GRUPO GALERIA
01.2003 - 12.2005
BS - International Marketing
UDEM
08.1998 - 05.2013