As an avid mountain biker, Guillermo finds solace and inspiration in the outdoors Mountain biking has taught him the importance of perseverance, adaptability, and embracing challenges These qualities have translated into his leadership style, where He's known for his resilience, problem-solving abilities, and ability to motivate and mentor individuals to reach their full potential
Guillermo Figueroa
Commercial Director
Mexico City,Mexico City
Summary
International executive with a proven track record in sales management, strategic planning, new business development, and marketing across multinational companies. Proficient in spearheading digital transformation initiatives, leveraging AI applications, SaaS, Data Analytics, and CRM to optimize commercial operations and drive revenue and profit growth. Adept at establishing strategic relationships, negotiating contracts, and consistently exceeding sales quotas.
Overview
27
27
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Senior Business Consultant
BIZ Consulting
12.2019 - Current
- Delivered advice and expertise to small and medium-sized organizations, focusing on enhancing business planning, commercial operations, B2B, CRM, AI business application, sales processes, digital marketing, profitability, and commercial strategy.
- Developed complete business plans and operational strategies for new and existing business.
- Introduced new methods, practices, systems, and technologies to reduce turnaround time.
- Analyzed and interpreted data to determine any problems or areas that need improvement
Head of Sales
Tunneltek
03.2022 - 09.2023
- Conducted commercial strategy and digital transformation in Mexico and Latin America to design, provide, install and operate commercial polytunnels technologies for many of the best berries traders and growers in the world.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Grew sales up to USD$40M and boosted profits, applying proactive management strategies and enhancing sales training.
Head of Sales Amanco Wavin Mexico
Mexichem Orbia
Mexico City
05.2016 - 11.2019
- Managed and oversee a USD$100M revenue multi-channel sales operations in Mexico
- Designed and managed a whole new 40 people sales and Business Development organization, lean, efficient and customer oriented
- Directed strategy plans to set up and meet sales targets, implemented new marketing, product portfolio, export and pricing strategies, developed and cultivated great relationships with Key Accounts and other building materials and agricultural key customers.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Director of Architectural Sales Latin America & Caribbean
ASSA ABLOY Door Security Solutions - US
Mexico City
07.2012 - 04.2016
- Coordinated Business Development Strategy and export activities of high end solutions to Latin America commercial, industrial and corporate building projects among the North American companies
- Managed 10+ international consultants, specification writers and sales executives
- Developed from scratch specialty distribution partners in Mexico, Central America, Caribbean, Colombia, Peru and Chile
- P&L Management of USD $15M+ revenue
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Optimized operational processes using analytics tools to address client-specific metrics.
Multi-products Trading Manager
CEMEX
Mexico City
07.2005 - 06.2012
- Sales and procurement executive in the central region of Mexico with a broad scope of responsibility including logistics
- Managed multi-products value chain to supply the Construrama distributors network and key contractors with long steel products, reinforced meshes, ready mix concrete, adhesives, construction equipment, additives and other building materials.
- Drove volume growth within Construrama segment and maintained trade profitability.
- Handled accounts, logistics and other customer-related issues for USD $50M in yearly trade.
Business Development Manager
CEMEX
Monterrey
01.2004 - 06.2005
- Led multitask teams to achieve competitive advantages for multi-products division
- Generated new businesses and strategic alliances with clients and suppliers, developed value offers, and implemented sales and marketing strategies.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
Sales Manager - Arkio
CEMEX
Puebla
01.2001 - 12.2003
- Sales and Marketing manager for this subsidiary start up building materials distributor of niche oriented construction professionals
- Directed all sales and marketing activities to grow 20% year.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
Facilities & Construction Manager
HSBC
Monterrey
01.1997 - 12.2000
- Directed project design, construction and maintenance contractors to develop 100+ new branches and 300 off-site ATM locations in northeastern Mexico
- Managed all activities related to property control and project development.
- Monitored subcontractor operations and applied effective time, resource, and money management strategies to delivery under-budget project completion.
Education
Executive Leadership Program - Business Administration And Management
Babson F.W. Olin Graduate School of Business
Boston, MA 01.2014 - 2014.01
MBA - Business Administration And Management
ITESM Business School
Mexico City 01.2006 - 2007.09
Bachelor of Science - Architectural And Building Sciences
Universidad Autonoma Metropolitana
Mexico City 01.1990 - 1995.09
Skills
Sales Managementundefined
Certification
Project Manager Professional - Tecnológico de Monterrey
Interests
Timeline
Head of Sales
Tunneltek
03.2022 - 09.2023
Senior Business Consultant
BIZ Consulting
12.2019 - Current
Head of Sales Amanco Wavin Mexico
Mexichem Orbia
05.2016 - 11.2019
Executive Leadership Program - Business Administration And Management
Babson F.W. Olin Graduate School of Business
01.2014 - 2014.01
Director of Architectural Sales Latin America & Caribbean
ASSA ABLOY Door Security Solutions - US
07.2012 - 04.2016
MBA - Business Administration And Management
ITESM Business School
01.2006 - 2007.09
Multi-products Trading Manager
CEMEX
07.2005 - 06.2012
Business Development Manager
CEMEX
01.2004 - 06.2005
Sales Manager - Arkio
CEMEX
01.2001 - 12.2003
Facilities & Construction Manager
HSBC
01.1997 - 12.2000
Bachelor of Science - Architectural And Building Sciences
Universidad Autonoma Metropolitana
01.1990 - 1995.09
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