SQL
GUILLERMO VILLALPANDO PIZARRO SUÁREZ
Bachelor's Degree In Economy
Summary
Strategic operator with experience in BizOps, Growth, and SaaS at high-growth fintech. Proven track record scaling acquisition channels, launching new products, and driving cross-functional initiatives that improve conversion, retention, and revenue.
Overview
2
2
years of professional experience
2
2
Languages
Work History
GTM Strategy Associate – AI Prospecting & Growth Revenue Squad
Xepelin
04.2025 - Current
- Leading the AI Prospecting acquisition channel (~15% of total enrollments), scaling it from 20 to 100+ monthly enrollments in six months (400% growth). Aligned cross-functional teams to drive execution.
- Designed the prompt strategy, client targeting approach, and improvements to AI lead qualification (AI Judge).
- Simultaneously led the Growth Revenue Squad, an agile team running high-impact experiments to increase conversion throughout the funnel.
- Mission: run rapid tests, scale what works, and remove traditional friction to accelerate growth.
BizOps – SaaS Team Lead
Xepelin
05.2024 - 04.2025
- Led the Smart Account team, a SaaS initiative offering complementary financial tools to enhance client retention and engagement.
- Launched the Secured Line of Credit, a new product that successfully attracted over $1M USD in deposits within 4 months, and increased wallet usage.
- Strengthened the connection between software usage and core financial products, contributing to revenue growth.
- Drove a 35% increase in qualified leads, and improved SaaS platform conversion rates by 28% over 12 months through targeted acquisition and engagement strategies.
- Tracked user performance monthly with dashboards, helping reduce churn by 20% and improve product features over 12 months for 1,000+ SaaS accounts.
Business Operations Associate (BizOps)
Xepelin
05.2023 - 05.2024
- Participated in the company's most strategic initiatives, including semiannual planning, and high-priority cross-functional projects.
- Collaborated closely with Finance, Data, Product, Revenue, and Growth teams to improve efficiency and execution.
- Delivered impactful short-term projects aligned with Xepelin's long-term vision, including: (1) monthly analysis of accounting vs. data gaps, improving financial accuracy for finance; and (2) diagnosis of commercial incentives and usage gaps, helping redefine cross-sell strategy across 200+ sales reps.
Education
High School -
Peterson Schools
01.2015 - 2018.01
Bachelor of Economics -
Instituto Tecnológico Autónomo De México (ITAM)
01.2019 - 2023.01
High School -
St. George's School
01.2013 - 2015.01
Skills
Teamwork and collaboration
Problem-solving
Flexible and adaptable
Organization and time management
Passionate
Accomplishments
U18, U19 & U20
Mexico's National Rugby Team | 2016–2020
- Represented Mexico in five international tournaments.
- Achieved 1 gold and 2 silver medals.
Software
R Studio
Office
Timeline
GTM Strategy Associate – AI Prospecting & Growth Revenue Squad
Xepelin
04.2025 - Current
BizOps – SaaS Team Lead
Xepelin
05.2024 - 04.2025
Business Operations Associate (BizOps)
Xepelin
05.2023 - 05.2024
Bachelor of Economics -
Instituto Tecnológico Autónomo De México (ITAM)
01.2019 - 2023.01
High School -
Peterson Schools
01.2015 - 2018.01
High School -
St. George's School
01.2013 - 2015.01
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