Gustavo Hernandez

• Focused on teams developing innovative and cutting-edge approaches with effective resource allocation and strategic planning. Revamped Short and Long Term services to accommodate corporate strategy.
• Lead Integrated Polyester Value Chain services, with customer satisfaction as a target, managing resources while maximizing commercial value.
• Assisted with creation of marketing strategies and advertising initiatives used to promote the company to community members.
• Hired and directed teams to achieve daily and long-term operations and business goals.

• Lead of the technology licensing business unit worldwide
• Supported new business development team on commercial/licensing issues
• Lead of the Intellectual Property portfolio management.
  

Achievements : The team was developed from scratch; as the core business of the company is the production of commodity products in the polyester feedstock chain, and this is a completely new business unit creating value for the company.

Signed contracts in China, Russia, Europe, USA

Coordinated Chain Supply to comply with Customers requirements (Domestic and exports worldwide), including price/orders, negotiations, chain supply, production, logistics and collection.

Achievements : Consolidated a competitive advantage through customer service in a very competitive commodity market. Signed multi-annual supply contracts with the top 3 PET manufacturers worldwide.

Company representative for all Asian customers (Japan, China, South Korea, Taiwan, Thailand, Singapore and Indonesia), based from the Hong Kong office.

• Customer relations
• Price negotiations
• Logistics / Quality / Treasury

Achievements: Increased revenue in the Asian markets by 20%. Procurement support in contacting feedstock producers to improve the company's competitive position.

• Customer relationships
• Price negotiations
• Logistics / Chain Supply

Achievements : Developed a newly created Polyurethane feedstock business unit to supply domestic and United States Markets with EBITDA of $2 Million USD.

Different positions in the commercial team, from:

• Customer relations
• Export coordination / Domestic sales representative
• Supply chain