Data-driven professional with a strong background in Revenue Growth Management, data science, and advanced analytics. Experienced in leading multicultural teams and developing Revenue Management capabilities, including Pricing AI, Bayesian elasticity models, and portfolio optimization frameworks. Skilled at translating complex data into actionable insights and scalable processes, driving measurable results across diverse markets,. Fully eligible to work in the EU and ready to bring this expertise to international roles.
Led the development of the Capabilities Analytics area for Revenue Management Mexico, spearheading Pricing AI initiatives (Bayesian elasticity models, portfolio optimization algorithms) and advanced analytics solutions (CGAN neural networks, competitor price prediction models, switching matrices, and basket price index) to drive data-driven pricing decisions across channels and BUs.
Key Achievements
Developed revenue mix and pricing analyses plus heuristic scorecards and elasticity models, enabling faster, data-driven portfolio and pack & price optimization.
Key Achievements
Knowledge and application of SAP Software (finance).
Implementation of U.S. processes.
Key achievements
Improved payment times by 75% with a maximum term of 60 days.
Coordinated the project to automate accounts payable with the robotics area.
Organized and structured logistics and commodity suppliers.
Led the Pricing, Pack & Price, and Market Research & Insights teams, reporting directly to the Senior Revenue Management Director for Mexico.
Key Achievements
Team Leadership
Results oriented
Adaptability & Resilience
Problem solving & Conflict Resolution
Strong analytical skills
Creative
Wharton Online
· AI for business Course (2023)
Northwestern Kellogg School of Managment
· Product Analytics-Drive Value from Product Data course (2023)
Harvard Business School Online
· Power & Influence fot positive impact (2024)
Said Business School-University of Oxford
Executive Leadership Program (2023)
Colegio Nacional de Matemáticas
· Specialization course in mathematics.
Software and tools
SAP
Microsoft Office
Advanced Excel
Microsoft Access
SQL
Visual Basic
R
Python
Alteryx
Power Bi
Tableau