Resumen profesional
Datos destacados
Experiencia
Formación
Enfatiza tus habilidades clave
Diplomas
Software & Tooling
Languages
Cronología
Generic
Gustavo  Vázquez

Gustavo Vázquez

Resumen profesional

Data-driven professional with a strong background in Revenue Growth Management, data science, and advanced analytics. Experienced in leading multicultural teams and developing Revenue Management capabilities, including Pricing AI, Bayesian elasticity models, and portfolio optimization frameworks. Skilled at translating complex data into actionable insights and scalable processes, driving measurable results across diverse markets,. Fully eligible to work in the EU and ready to bring this expertise to international roles.

Datos destacados

7
7
Años de experiencia profesional
4
4
Certification

Experiencia

Revenue Manager – Financial Pricing Analytics

PepsiCo
Mexico City, Mexico
08.2022 - 01.2025

Led the development of the Capabilities Analytics area for Revenue Management Mexico, spearheading Pricing AI initiatives (Bayesian elasticity models, portfolio optimization algorithms) and advanced analytics solutions (CGAN neural networks, competitor price prediction models, switching matrices, and basket price index) to drive data-driven pricing decisions across channels and BUs.

Key Achievements

  • Designed and deployed Pricing AI Bayesian elasticity model, improving price optimization decisions.
  • Developed Competitor Pricing Prediction model using ML techniques, increasing forecast accuracy.
  • Delivered Promo Optimization Tool with LATAM Capabilities, maximizing ROI of discounts and D&A investments.
  • Led PepsiCo’s first micro-segmentation project (“Pueblos Mágicos”), achieving localized price differentiation.
  • Built and automated Basket Price Index for inflation tracking across LATAM.
  • Awarded Best Project in LATAM for Elasticity Tracking Model and named MVP of Revenue Management 2022.

Revenue Management Sr Coordinator

PepsiCo
Mexico City, Mexico City
08.2021 - 08.2022

Developed revenue mix and pricing analyses plus heuristic scorecards and elasticity models, enabling faster, data-driven portfolio and pack & price optimization.

Key Achievements

  • Automated Elasticity Tracking Model using Alteryx, R, and Python, standardizing methodology across BUs and applying it LATAM- and India-wide.
  • Designed and implemented Net Revenue Realization Scorecard, providing multifunctional KPIs for profit, operations, and market scope.
  • Conducted portfolio rationalization and optimization analysis to maximize profitability and align product mix with market demand.

Accounts payable and supply chain analyst

Tenaris Tamsa
Mexico City, Mexico City
04.2018 - 02.2019

Knowledge and application of SAP Software (finance).

Implementation of U.S. processes.

Key achievements

Improved payment times by 75% with a maximum term of 60 days.

Coordinated the project to automate accounts payable with the robotics area.

Organized and structured logistics and commodity suppliers.

Revenue Manager- Financial Business Planning

PepsiCo
Mexico City, Mexico
01.2025 - Actual

Led the Pricing, Pack & Price, and Market Research & Insights teams, reporting directly to the Senior Revenue Management Director for Mexico.


Key Achievements

  • Developed and executed Market Research & Insights agenda to uncover shopper and consumer behavior patterns that informed Revenue Management strategies.
  • Co-designed and validated conjoint studies with the Insights team to confirm business hypotheses and optimize pricing decisions.
  • Performed macroeconomic and consumer analyses to identify purchasing power drivers and translate them into actionable revenue growth initiatives.
  • Created pricing perception and Share of Market reports leveraging Nielsen and Kantar household panel data for competitive benchmarking.
  • Led advanced price-demand elasticity modeling and analytics initiatives, improving accuracy of strategic decision-making.
  • Drove digital transformation for Pricing and Pack & Price, implementing OBPA, elasticity models, and segmentation frameworks across channels.
  • Implemented micro-segmentation strategies by region, channel, and consumer profile, enabling targeted pricing actions.
  • Designed and executed postmortem analyses and A/B tests, measuring sales and profitability impact of pricing and packaging changes.

Formación

• M.Sc. in Risk – (2021 –- currently working on th - Risk Management

Universidad Anahuac
Mexico City
07.2021 - 12.2024

M.Sc. in Applied Statistics - Statstics

Universidad Anahuac
Mexico City
07.2021 -

• B.S. in Corporate Finance and Banking - Finance

Universidad Anahuac
Mexico City
08.2015 - 12.2020

• B.S. in Actuarial Science - Actuarial Science

Universidad Anahuac
Mexico City
08.2015 - 12.2020

Enfatiza tus habilidades clave

Team Leadership

Results oriented

Adaptability & Resilience

Problem solving & Conflict Resolution

Strong analytical skills

Creative

Diplomas

Wharton Online

· AI for business Course (2023)

Northwestern Kellogg School of Managment

· Product Analytics-Drive Value from Product Data course (2023)

Harvard Business School Online

· Power & Influence fot positive impact (2024)

Said Business School-University of Oxford

Executive Leadership Program (2023)

Colegio Nacional de Matemáticas

· Specialization course in mathematics.

Software & Tooling

Software and tools

SAP

Microsoft Office

Advanced Excel

Microsoft Access

SQL

Visual Basic

R

Python

Alteryx

Power Bi

Tableau

Languages

Español
Idioma nativo
English
Intermedio avanzado
B2
French
Básico
A2

Cronología

Revenue Manager- Financial Business Planning

PepsiCo
01.2025 - Actual

Revenue Manager – Financial Pricing Analytics

PepsiCo
08.2022 - 01.2025

Revenue Management Sr Coordinator

PepsiCo
08.2021 - 08.2022

• M.Sc. in Risk – (2021 –- currently working on th - Risk Management

Universidad Anahuac
07.2021 - 12.2024

M.Sc. in Applied Statistics - Statstics

Universidad Anahuac
07.2021 -

Accounts payable and supply chain analyst

Tenaris Tamsa
04.2018 - 02.2019

• B.S. in Corporate Finance and Banking - Finance

Universidad Anahuac
08.2015 - 12.2020

• B.S. in Actuarial Science - Actuarial Science

Universidad Anahuac
08.2015 - 12.2020
Gustavo Vázquez