Gustavo A. Langle Meza

Head of Latam & US Partnerships for a SEO marketing agency with HQ in the UK and Poland.

• Managed relationships with 3+ partner agencies as the main lead generation strategy
• Assist and train 5+ partners to upsell / cross-sell SEO services to their clients
• Provided outstanding service to all individuals, promoting effective, and lasting business relationships.
• Develop and manage direct relationships, and drive executive-level engagement with key partners
• Account Management endeavors for A/A/A US accounts and partners
• Plan events & webinars for the technical team to deliver training and algorithmic updates to partners.
• Collaborate with cross-functional teams to develop a successful GTM strategy and optimize the Sales Funnel with efficient tactics to close partnership deals and clients and nurture long-term relationships in our retainer program.
• Be the point of contact between C-Level executive teams of partners, internal technical teams , account managers and clients.
• Develop, discuss, and execute term sheets and agreements with our partners meeting deadlines, and Identify and maintain pipelines to communicate key updates to leadership and cross-functional teams.
• Spoke with peers to verify task completion, meeting tight deadlines, and schedules.

Skills: Search Engine Optimization (SEO), International Sales Operations, Partner Relationship Management, Relationship Building, Strategic Partnerships, GTM Marketing Strategy, Sales Pipeline Development & Sales Management, Cross-functional Team Management, Promoting effective, and lasting business relationships.

Fractional Country Manager for a cross-border payment startup powered by web3 stablecoins based in California, US.

• Market research of the economic, web3, and fintech landscape in Mexico and Latam providing information on competitor activities and market trends to enhance strategic decision-making.
• Go to Market Strategy and brand development implementation.
• Competitor research, networking and market trend research to enhance strategic decision-making.
• Spokesperson and representative on web3 and fintech events in Mexico City (Crevolution, 2022)
• Expanded client base 24% in 6 months by setting up in-person meetings, implementing outbound, and inbound strategies.
• Negotiated and closed an embedment deal with a top 3 bank in Mexico for an undisclosed amount.

Skills: Market Research, G2M & Product Market Fit Strategy development, Partner acquisition, Lead generation, Team building (Mexico), and Seed funding.

Founding Partner & CEO for Music Marketing Agency offering Brand strategy consulting, Booking and Marketing Services & Brand Management to independent artists, influencers and music labels.

• Brand Development for over 50 artist and 3 independent labels
• Coaching services
• Increased streams 70% for various artists trough implementation of content marketing
• Various successful album and single launch strategies implemented and executed
• Booking: Partnered with "La Alianza Francesa", Mexico for periodical cultural live events
• Developed key operational initiatives to drive and maintain substantial business growth for artist
• Successful merch launch selling's 68% of stock on average in the first 2 months

Skills: Brand development, Branding, Booking, Event Planning, Networking, Lead generation, Nurture and brand monetization, Content marketing, Social media marketing, Brand Management.

Assistant Producer for NFL LIVE Mexico, support for Sportscenter and various live sporting events.

• Support for preparing and broadcasting various live events
• Support cross-team projects between the marketing and production team
• Presented production ideas and determined creative scenarios for production and delivery.
• Developed schedules for production, editing, and duplication for timely delivery.
• Over 200 Live broadcasts successfully aired

Skills: Production, Team lead, Content creation, Planning and execution under pressure

Soil Substitute Startup Marketing Manager.

• New product brand development and design for Premium product line with external team.
• Communicated value and position to sales team and developed tools to support selling process.
• Retail store planning and stock management.
• Web page design development and Social Media content creation
• Managing Internal and external communication endeavors for projects with individual retailers and government entities.

Skills: Brand development, Approach and implementation of sales pipeline. Sales coordination support. Creation and development of internal communication workflows. Cross-functional implementation. Direct communication with C-Level Executives.

Air Care Marketing Scholar Air Wick®.

• Creation and update of packs, samples, PDQs and promotional material for shops and supermarkets
• Cross-team coordination for launching new products
• Support in data analysis (Nielsen/SAP) for Air Wick® brand.

Skills: Coordination, creation and updating of packs, samplers and PDQs, for Air Wick® brand. Responsible for coordinating launch of new products, packs and promotional products with all departments involved. Product launch and design coordination with UK agency (IDM).