Gustavo Adolfo Rodríguez Torres

• Managed and implemented a fully scratch developed business model through shareholders that created a business studio in Polanco, Mexico City and Angelopolis, Puebla that engaged with high and medium class youngsters wanting a premium and personal experience for cycling and bootcamp functional training.
• Our Bootcamp and Cycling studio class focus reached a 2,000 monthly customers in 6 months helping reach equilibrium and achieving sales targets by at least 10% monthly.
• Fully developed and led the required administration team (x11) and a motivated coaches (x23) team that operated sales motivated classes and customer experience. Focused on two different customer types (Mexico City and Puebla) providing opportunities for growth, creating sustainable incentives plan and recognizing individual achievements.
• Boosted sales performance through targeted marketing campaigns, loyalty programs and innovative product offerings like a dedicated app for the studio.

Increasing Valero terminals volume in Mexico through their Branded and Unbranded channels.

• Managing 9 existing distributors as well as prospecting and signing 2 new contracts with new distributor with several new sub customers.
• Growing the existing branded station network in the Veracruz and Puebla states and boosting terminal throughput by more than 10% YoY despite illegal fuel making a highly challenging commercial environment
• Created a brand for Premium Diesel that can reach the country’s fleet real needs by helping trucks meet their warranty and efficiency demands.

• Joined Valvoline to develop foundations of their heavy duty oils business in partnership with their global technical partner Cummins Inc.
• As part of the sales and technical engineering team forged a benefit selling process that enabled the business to achieve 6% of market share in Mexico (up from 1.7 when I joined).
• Thoroughly trained and partnered a solid distributor network throughout Mexico and Central America to increase awareness of the Valvoline "Premium Blue" Heavy Duty Motor Oil Brand, and performed successful negotiations with fleets like TUM, Global Gas and ICA (Maya Train).

• Engineering managing and support for the Mexico City, Morelos, Guerrero, Hidalgo, Oaxaca, Tlaxcala and Puebla states for distributor engineering objectives and competency development.
• As engineering territory manager was also a field engineer for ExxonMobil top corporate accounts like CEMEX, Peñoles, Holcim, GEPP, Bimbo.
• Performed commercial engineering benefit activities with prospects Acciona, Peñoles and Minera Cuzcatlán in Oaxaca, Grupo Estrella Roja and ADO in puebla and Bridgestone in Morelos, saving in average of $200kUSD to each customer and increasing almost $4MUSD in revenue to the assigned territory.

• Executed migration of Industrial, Commercial vehicles and aviation lubricant distributions from 4 diferent distributors to a new one in an ExxxonMobil Mexico attempt to enhance our service and distributon offer, increasing sales 22% in the first year.
• Developed an electronic oil analysis dashboard to teach customers about the Mobil Serv platform as well as providing an information arrangement to better understand the benefits of oil analysis.

• Developed and updated Mexico reporting documentation for later migration to Curitiba (Brasil) reporting unit.

• Performed administrative assistance to Sales Operations Specialist on analysis and reporting of local cluster sales figures as well as FFE (Field force effectiveness) project implementation support.