Haide Segura
Customer Service/ Marketing Professional
Tlalnepantla, México,MEX
Summary
Bilingual communication specialist prepared for multifaceted interpreting roles. Background includes bridging language barriers in legal, medical, and educational environments while enhancing mutual understanding. Focus on seamless team collaboration and adaptability, with proven linguistic proficiency and cultural awareness.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
Bilingual Interpreter
Language Line Solutions
01.2024 - 01.2025
- Efficient and accurate certified interpreter
- Fluent in English and Spanish with experience interpreting in various industries such as health care, banking, insurance, Emergency, and other services
- Serve as an interpreter for more than 2,000 patients and customers
- Maintain strict patient confidentiality by adhering to professional and employer ethical codes
- Sooth distressed patients by speaking to them in their primary language
- Building the marketing database, leveraging industry databases including BCI, Cordell, Estimate One and Bid Contender
- Communicate medical updates from physicians to patients and their families
Marketing Coordinator
Danpal Australia
06.2019 - 07.2023
- Company Overview: Danpal is a global business headquartered in Israel, that supplies architectural panels and lighting systems
- Working with the Australian CEO to develop the marketing strategy, budget and marketing business plans to grow local brand awareness and market share
- Accountable for managing execution and marketing budgets
- Developing and executing direct marketing strategies, creating content and preparing segmented email marketing using MailChimp on a weekly basis in collaboration with the technical manager
- Building the marketing database, leveraging industry databases including BCI, Cordell, Estimate One and Bid Contender to identify new contacts and projects to target
ANZ Marketing Specialist
RS Components Pty Ltd
11.2016 - 05.2019
- Managing the ANZ Website; localising content, checking landing and home pages to ensure compliance and all links function before they go into production
- Monitor the site, update new product information and disable links as required
- Preparing weekly digital marketing campaigns using ELOS to distribute to 63,000 customers
- Source content and proofread copy to correct mistakes
- Write copy and technical information as required
- Preparing the monthly or bi-monthly brochure including product information and images for approval by the product management team
Digital Marketing Specialist
Kärcher Group (Sweepex Australia)
02.2015 - 11.2016
- Preparing all digital marketing strategies, targeted to key industry sectors
- Working collaboratively with the Sales Manager to develop the concept and brainstorm ideas in accordance with sales objectives
- Preparing all marketing copy and design in Pardot and SalesForce, executing campaigns and monitoring engagement
- Developing and managing social media channels to increase brand awareness and customer engagement
- Posting content, engaging with customers and monitoring engagement
Volunteer Event Management
Tribal Warrior Association
07.2014 - 11.2014
- Company Overview: Tribal Warrior empowers disadvantaged Aboriginal and non-indigenous people, encouraging them to become self-sufficient by providing specialised training programs leading to employment opportunities
- Volunteered as Assistant Event Manager for a fashion show highlighting multiculturalism in Australia: I designed the floor plan for the event, and supervised staff, catering and sound system
- I managed the schedule and models for the catwalk show
- Assisted on Family Day event, preparing food
- Tribal Warrior empowers disadvantaged Aboriginal and non-indigenous people, encouraging them to become self-sufficient by providing specialised training programs leading to employment opportunities
- Confidentially mentored girls aged 11 to 15, helping them develop life skills, trust and respect
Ecommerce Launch, Project Team Member & International Customer Service Representative
McGraw Hill Education
07.2012 - 07.2014
- Company Overview: McGraw Hill Education is one of the largest publishers of educational books in the world
- Working with the Regional Manager and Cost Control Department to establish commercial policies to launch new products in the Latin America and Brazilian market, including digital product prices for each region
- As part of the project team, resolving process issues and developing operational process such as the internal administration of eBooks, managing international copyright restrictions, taxation and invoicing
- Daily phone conference meetings with the eCommerce project team in America for project updates, process improvements and training
- Providing first-line support on the learning platform to customers
- Providing general customer services on using the platform, advising customers on availability, selling restrictions and order progress
- Taking high volumes of orders from customers over the phone or by email, accurately processing orders, invoices and payments using Oracle and SalesForce software
- McGraw Hill Education is one of the largest publishers of educational books in the world
- As this was a new project there were no formal administration processes
- I developed and mapped all processes which included complex variances for each country and region
- I prepared process diagrams and training material
- I identified accounting issues and engaged with relevant members of the leadership team to establish accounting requirements and tax implications for different products and countries and implemented new compliant processes
- I was the only international customer services rep; digital sales grew by 200% and I managed over 500 emails daily
Bilingual Call Centre Operator
Teletech
11.2011 - 07.2012
- Company Overview: Teletech is a global business process outsourcing business focused on customer experience
- Handling a wide range of calls including account and billing enquiries, technical support, equipment upgrades, programming and channel enquiries
- Taking payments, updating records and upselling services and equipment
- Teletech is a global business process outsourcing business focused on customer experience
Marketing and Event Coordinator
Publiza Marketing
05.2010 - 11.2011
- Company Overview: Publiza is a major Advertising and Marketing Agency that provide a range of advertising, event and promotional services to major local and global companies
- Supported the development and execution of major events with end-to-end accountability to deliver events within budget, from the definition of concepts through to production
- Publiza is a major Advertising and Marketing Agency that provide a range of advertising, event and promotional services to major local and global companies
- Organised a major electronic music event for Yellow Pages in partnership with a local radio station
- The event was designed to engage young people into using the online version, this was a free event for 20,000 people
- Achieved a high level of client satisfaction by achieving event objectives which led to a promotion
Education
Master of Information Technology -
Charles Sturt University Study Centre
01.2014 - 01.2016
Bachelor of Marketing - undefined
Universidad del Valle de Mexico
01.1998 - 01.2001
Timeline
Bilingual Interpreter
Language Line Solutions
01.2024 - 01.2025
Marketing Coordinator
Danpal Australia
06.2019 - 07.2023
ANZ Marketing Specialist
RS Components Pty Ltd
11.2016 - 05.2019
Digital Marketing Specialist
Kärcher Group (Sweepex Australia)
02.2015 - 11.2016
Volunteer Event Management
Tribal Warrior Association
07.2014 - 11.2014
Master of Information Technology -
Charles Sturt University Study Centre
01.2014 - 01.2016
Ecommerce Launch, Project Team Member & International Customer Service Representative
McGraw Hill Education
07.2012 - 07.2014
Bilingual Call Centre Operator
Teletech
11.2011 - 07.2012
Marketing and Event Coordinator
Publiza Marketing
05.2010 - 11.2011
Bachelor of Marketing - undefined
Universidad del Valle de Mexico
01.1998 - 01.2001
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