Summary

Overview

Work History

Education

Skills

Interests

Timeline

Hang Zhou

Summary

Results-driven e-commerce professional with extensive experience in operations and management. Proven expertise in product listing optimization, order management, and customer retention, alongside strong market sensitivity. Skilled in campaign planning and boosting store sales. Prepared to adapt to overseas assignments and leverage operational experience to enhance online performance.

Overview

Languages

years of professional experience

Work History

Project Manager

Independent Project-Based

08.2022 - Current

Oversaw operations of e-commerce stores, driving efficiency across multiple business areas. Initiated class 1 e-commerce operations to optimize online sales processes. Created class 2 e-commerce projects from the ground up, achieving operational success. Coordinated independent studio team projects, fostering collaboration and innovation.
annual GMV for product category reached hundreds of millions of yuan;
Attained ‘s’ rating in year-end performance evaluations for departmental team. Directed projects during 2022 and 2023, realizing peak annual growth rate of 70%. Sustained daily, monthly, and annual sales figures alongside consistent ROI. Leveraged strategic initiatives to drive continuous improvement and growth.
Assessed user needs and launched several new high-performing products across categories, resulting in daily GMV surpassing 100,000 RMB and maintaining top three positions on daily bestseller lists, generating custom orders from brand manufacturers.
Spearheaded daily necessities and general merchandise project, developing from scratch to reach scale of 100 and ranking second in province through traffic acquisition, best-seller replenishment, supplier development, e-commerce sales, private domain livestreaming, merchant recruitment, and store operations.
Took over personal care and home cleaning category in 2024, achieving highest sales share at 16.7%. Pioneered "brand rotation + tiered discount" campaign strategy, significantly boosting category performance. Drove category sales to account for 16.7% of province’s total sales, leading across all categories.
Led food and grain/oil project in 2025, resulting in revenue exceeding three times that of prior year. Managed all facets including project planning, team development, operations, regional coordination, and result tracking. Ensured effective implementation through comprehensive oversight of project components. Streamlined regional coordination efforts to optimize performance and achieve targets.
Cultivated knowledge sharing through effective training sessions on merchandise management, resulting in successful product launches across e-commerce platforms, live-streaming sales, food-oriented social media channels, and negotiation strategies.
Coordinated various business recruitment conferences and supplier meetings.
Executed comprehensive traceability visits to home appliance manufacturers in Guangdong, electronics suppliers in Shenzhen, and kitchenware and plumbing fixture manufacturers in Zhejiang.
During this time, I independently led a team, managed projects from inception to launch, scaled projects from 1 to 100, and oversaw restructuring initiatives, managing a team of up to 12 people at its peak.
Current monthly salary: 10K–18K

Manager Current Monthly Salary: 15,000 – 20,000

Shenzhen Penghui Development Co., Ltd.

12.2021 - 05.2022

Position: Operations Manager/Supervisor
Trained account managers, content directors, live-streaming operators, ad specialists, and operations managers. Oversaw project management of Douyin store operations to drive sales growth. Optimized processes to enhance revenue generation and operational efficiency.
Formulated effective business models, market strategies, and product selection frameworks. Designed strategic goals and development plans targeting one-to-three-year growth. Authored proposals for implementing operational plans efficiently. Enhanced supply chain management techniques in conjunction with product packaging improvements.
Executed comprehensive training for each role within one month, establishing work plans and objectives followed by incentive-driven market expansion by the second month.
Once the foundational structure is in place, you will begin recruiting, training, and managing staff to operate 10 Douyin Blue V corporate accounts;
Restructured personnel to include one operations specialist, one host, one in-house assistant host, and one editor/cameraman. Anticipated hiring of one control room manager and one media channel specialist after achieving revenue targets. Created diverse product portfolio encompassing Geely automobile, BAIC new energy, Chery ride-hailing, automotive accessories, and after-sales maintenance. Formulated strategic goals for self-media department to launch Douyin operations team aiding group initiatives.
10 automotive 4S stores, 2 auto repair shops, and 1 car rental company as part of MCN. Showcasing transformation success stories to market
Established self-sustaining subsidiary to support business diversification in automotive sector. Served as a central hub for clients within the same category, enhancing operational efficiency. Facilitated strategic initiatives aimed at diversifying group’s portfolio in automotive industry. Consolidated resources to strengthen relationships with automotive sector clients for mutual growth.
platform channels: leverage new media short-form video platforms (Douyin, Kuaishou video accounts) and private community channels for market research, product packaging, user analysis, and competitor benchmarking.
Through videos, images, and word-of-mouth branding. We operate and cultivate a matrix of new media accounts and online customer communities, conduct live-stream sales, and drive
Traffic from online customer groups to drive offline conversions.
Delivered 2,000 qualified leads through various online channels within a month. Newly established Douyin account produced 162 lead forms.
From which we screened and qualified 21 leads. We have already established development directions and operational strategies for Shenzhen Pengxin Sheng Geely, Xiao Ai Car Maintenance, Xin Shuo Ride-Hailing, Ai Shuo Car
Ai Mai Che, Ai Mai Che, Shenzhen Pengjin Auto Sales, and Ming Sheng Auto. The development direction and operational strategies have been outlined and partially implemented. Considering investment costs, the company’s actual circumstances, and the traditional brick-and-mortar enterprise’s adaptation to the internet, a single individual took on multiple roles to write scripts , plotlines, and shooting plans; coordinated with staff to film footage; appeared on camera; and managed the distribution of footage and content through accounts, video operations, and manufacturers such as Geely and BAIC.
5. Successfully established 3 live-streaming studios and a new media team, trained 3 live-streamers, and completed operational management.
Employment Period: December 2021 – May 2022

E-commerce Operations/Information Feed Bid Manager

Shenzhen Jingzhongchu Technology Co., Ltd.

03.2020 - 12.2021

The project implementation plan consists of five steps: Step 1
Step 2 Launch organizational development initiatives, establish operational models, and implement work plans;
Step 3 Design compensation and incentive structures, set milestones, and deliver phased results;
Step 4 Incubate and establish new live-streaming channels and operational teams, focusing on scaling operations and driving revenue;
Step 5 Refine systems to expand product offerings, cultivate core competitive advantages, and ensure OKR cycle compliance
Established platform-based organization within one month, launched project, built team, executed project timeline;
2.5 months: Comprehensive upgrade to improve collaboration efficiency, significantly boost sales, and optimize the operational model;
3 months: Optimize the management system, adjust strategic goals, decode and refine the business model, and scale operations;
5 months: Incubate and establish new livestreaming studios and operational teams, focus on scaling operations, and enhance overall performance;
6 months: Refine the system to expand product offerings, cultivate core competitiveness, and ensure the team meets OKR targets to drive company revenue;
Project Revenue:
January 2022 revenue (1,705,444 yuan), June revenue (868,827.95 yuan), 618 Shopping Festival revenue (353,022.3 yuan), Douyin New Year Shopping Festival revenue (959,439.77 RMB), Douyin Double 10 event revenue (286,698.6 RMB), highest daily GMV in live streams (80,000 RMB), lowest recorded (2,356 RMB). We first used short videos to drive free organic traffic, then utilized paid Qianchuan advertising to refine user targeting and balance traffic distribution for further growth;
Cultivated core competitive advantages in products, livestreaming rooms, team members, content creation, resources, and style, establishing operational model that ensures company profitability.
The company has been in operation for over a year, successfully capitalizing on the timing of Douyin’s e-commerce livestreaming boom and the market supply-demand surge for 3C digital products, reaping significant profits. It seized the right moment. All competitors who launched in the same year have since exited the market, making this project the sole survivor in its category. Investors have already leveraged this success to launch new projects.
Boosted client satisfaction rates through tailored proposals that addressed specific needs and requirements of each prospective client.
Worked creatively and analytically in problem-solving environment, internally and with clients.
Drove development of overarching work plan across multiple proposal development workstreams.
Mastered sales fundamentals, client relationship strategy and financial modeling.

Education

High School - Marketing

Baihe County No. 2 High School

Shaanxi Province

06-2021

Skills

Core Expertise: Over 10 years of experience in the internet industry; proficient in first-tier e-commerce platforms, including Taobao, JDcom, Tmall, and Pinduoduo; second-tier e-commerce, Copywriting, filming, editing, and management of accounts on Douyin, WeChat Video, Kuaisou, and Xiaohongshu; content supply for e-commerce stores

Operations management

Traffic operations; experience in cross-platform management; building accounts from scratch; team building; scaling sales from 1 to 100; ROI; product selection

Procurement and logistics

Startup management

Project Planning

Industry experience

Live streaming success

Revenue generation

Personal Traits: Strong sense of purpose, adaptable, down-to-earth and pragmatic, good team player, stable mindset, and focused;

Skills: Proficient in basic office software; experienced in video production, particularly editing; familiar with video scripting, copywriting, and shooting plans;

Stakeholder Engagement

Continuous Improvement