Hanzel Corella
Houston, Texas
Summary
Experienced technical product manager (10+years) and startup leader with a deep understanding of what it takes to inspire a passionate team and monetize a useful product.
Overview
12
12
years of professional experience
Work History
Product Marketing Manager
Hoag Health System
Irvine
11.2022 - Current
- Created a go-to-market strategies for a portfolio of new digital products including telemedicine and a postpartum app
- Launched marketing campaigns to test senior management’s product vision and confirm market research.
Senior Product Manager
MarketerHire
San Francisco
12.2021 - 10.2022
- Created a new machine learning approach for matching employers to Job Seekers. Reduced match time from 4 hours to 30 minutes and reduced 60% in operations headcount (OPEX).
- Integrated AI tools and ChatGPT workflows which increased sales by enabling account managers to spend 20% more time on calls.
- Conduct multivariate regression analysis on a variety of job seeker characteristics with the goal of predicting better matches. Early test improved hire rates 10%
Senior Product Manager - Data Analytics
PepsiCo
NYC
10.2020 - 12.2021
- Led 18 people to build in-house data analytics platform for managing multiple keyword campaigns on eCommerce sites like Amazon and Walmart. Optimized $10 Million in monthly spend.
- Created a huge data lake to analyze out-of-stock information. Then built alerts & notifications application for sales and field reps, increasing our eCommerce fulfilled orders by 5 – 10%
Sr. Product Manager
Angi
NYC
01.2020 - 10.2020
- Managed dev team to improve marketplace search capabilities and SMS-based notifications. Increased MAU by 4.6%.
- Transitioned mobile web users to mobile app while maintaining bounce, engagement, and conversion rates. Attained over 200,000 authenticated installs by A/B testing multiple promo placements.
Head of Product
PayOnDelievery
Houston
07.2019 - 10.2020
- Defined the tech stack and designed the product user journeys and A/B tested our way to a 60% SignUp Conversion Rate
- Led partnering with 3rd parties such as FeDex and Roadie.
- Documented and implemented MasterCard Send and Uber APIs.
- A/B tested marketing strategies and hired digital marketing team. Together we reduced Customer Acquisition Cost below $2.
Managing Director
Elevation Studio
Houston
01.2016 - 06.2019
- Sold over $2 Million in tech, design, and marketing services
- Oversaw the project scope, contract negotiations, mvp design and launch of 10+ consumer-facing apps.
- Grew team from 5 to 50 employees in 3 countries: USA, India, Mex
- Coached team and responsible for the professional development of 50 employees and positive, work-hard, play-hard culture of the company.
Senior Innovation Manager
Direct Energy
Houston
09.2014 - 12.2015
- Launched two customer-facing ($5M+) capital projects that increased retention, on-time payments, and brand differentiation
- Led a cross-functional team to create a machine learning energy insights platform available to over 6 Million users.
- Launched a cross-sell bundling tool that impacted 60% of new sales and monetized unprofitable existing contracts.
Data Analyst /Data Scientist
Direct Energy
Houston
07.2011 - 08.2014
- Improved customer consumption modeling mixing ARIMA and econometric techniques such as cohort and short run correlation.
- Generated forecast for over 2 million residential and commercial customers, then back simulated efficacy of hedging strategies.
Education
Master of Arts - Economics/Econometrics
Boston University
Boston06.2011
Bachelor of Science - Chemical Biological Engineering
Massachusetts Institute of Technology (MIT)
Boston06.2009
Skills
- MVP Discovery and Design
- Roadmaps & Prioritization
- Customer Research
- Data Analysis / Science
- Agile Methodology
Timeline
Product Marketing Manager
Hoag Health System
11.2022 - Current
Senior Product Manager
MarketerHire
12.2021 - 10.2022
Senior Product Manager - Data Analytics
PepsiCo
10.2020 - 12.2021
Sr. Product Manager
Angi
01.2020 - 10.2020
Head of Product
PayOnDelievery
07.2019 - 10.2020
Managing Director
Elevation Studio
01.2016 - 06.2019
Senior Innovation Manager
Direct Energy
09.2014 - 12.2015
Data Analyst /Data Scientist
Direct Energy
07.2011 - 08.2014
Master of Arts - Economics/Econometrics
Boston University
Bachelor of Science - Chemical Biological Engineering
Massachusetts Institute of Technology (MIT)
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