Summary
Overview
Work History
Education
Skills
Timeline
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Hanzel Corella

Hanzel Corella

Houston, Texas

Summary

Experienced technical product manager (10+years) and startup leader with a deep understanding of what it takes to inspire a passionate team and monetize a useful product.

Overview

12
12
years of professional experience

Work History

Product Marketing Manager

Hoag Health System
Irvine
11.2022 - Current
  • Created a go-to-market strategies for a portfolio of new digital products including telemedicine and a postpartum app
  • Launched marketing campaigns to test senior management’s product vision and confirm market research.

Senior Product Manager

MarketerHire
San Francisco
12.2021 - 10.2022
  • Created a new machine learning approach for matching employers to Job Seekers. Reduced match time from 4 hours to 30 minutes and reduced 60% in operations headcount (OPEX).
  • Integrated AI tools and ChatGPT workflows which increased sales by enabling account managers to spend 20% more time on calls.
  • Conduct multivariate regression analysis on a variety of job seeker characteristics with the goal of predicting better matches. Early test improved hire rates 10%

Senior Product Manager - Data Analytics

PepsiCo
NYC
10.2020 - 12.2021
  • Led 18 people to build in-house data analytics platform for managing multiple keyword campaigns on eCommerce sites like Amazon and Walmart. Optimized $10 Million in monthly spend.
  • Created a huge data lake to analyze out-of-stock information. Then built alerts & notifications application for sales and field reps, increasing our eCommerce fulfilled orders by 5 – 10%

Sr. Product Manager

Angi
NYC
01.2020 - 10.2020
  • Managed dev team to improve marketplace search capabilities and SMS-based notifications. Increased MAU by 4.6%.
  • Transitioned mobile web users to mobile app while maintaining bounce, engagement, and conversion rates. Attained over 200,000 authenticated installs by A/B testing multiple promo placements.

Head of Product

PayOnDelievery
Houston
07.2019 - 10.2020
  • Defined the tech stack and designed the product user journeys and A/B tested our way to a 60% SignUp Conversion Rate
  • Led partnering with 3rd parties such as FeDex and Roadie.
  • Documented and implemented MasterCard Send and Uber APIs.
  • A/B tested marketing strategies and hired digital marketing team. Together we reduced Customer Acquisition Cost below $2.

Managing Director

Elevation Studio
Houston
01.2016 - 06.2019
  • Sold over $2 Million in tech, design, and marketing services
  • Oversaw the project scope, contract negotiations, mvp design and launch of 10+ consumer-facing apps.
  • Grew team from 5 to 50 employees in 3 countries: USA, India, Mex
  • Coached team and responsible for the professional development of 50 employees and positive, work-hard, play-hard culture of the company.

Senior Innovation Manager

Direct Energy
Houston
09.2014 - 12.2015
  • Launched two customer-facing ($5M+) capital projects that increased retention, on-time payments, and brand differentiation
  • Led a cross-functional team to create a machine learning energy insights platform available to over 6 Million users.
  • Launched a cross-sell bundling tool that impacted 60% of new sales and monetized unprofitable existing contracts.

Data Analyst /Data Scientist

Direct Energy
Houston
07.2011 - 08.2014
  • Improved customer consumption modeling mixing ARIMA and econometric techniques such as cohort and short run correlation.
  • Generated forecast for over 2 million residential and commercial customers, then back simulated efficacy of hedging strategies.

Education

Master of Arts - Economics/Econometrics

Boston University
Boston
06.2011

Bachelor of Science - Chemical Biological Engineering

Massachusetts Institute of Technology (MIT)
Boston
06.2009

Skills

  • MVP Discovery and Design
  • Roadmaps & Prioritization
  • Customer Research
  • Data Analysis / Science
  • Agile Methodology

Timeline

Product Marketing Manager

Hoag Health System
11.2022 - Current

Senior Product Manager

MarketerHire
12.2021 - 10.2022

Senior Product Manager - Data Analytics

PepsiCo
10.2020 - 12.2021

Sr. Product Manager

Angi
01.2020 - 10.2020

Head of Product

PayOnDelievery
07.2019 - 10.2020

Managing Director

Elevation Studio
01.2016 - 06.2019

Senior Innovation Manager

Direct Energy
09.2014 - 12.2015

Data Analyst /Data Scientist

Direct Energy
07.2011 - 08.2014

Master of Arts - Economics/Econometrics

Boston University

Bachelor of Science - Chemical Biological Engineering

Massachusetts Institute of Technology (MIT)

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Hanzel Corella