Héctor García Velázquez
Digital Marketing
CDMX
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Improving overall hospitality ecommerce sales by 18% (2017-2025). Developing strategies and managing the execution of acquisition, engagement, and retention initiatives. Managing and executing large projects from start to finish.
Overview
17
17
years of professional experience
Work History
Marketing Director
Grupo Camino Real
11.2022 - Current
- Coordinated with design and media teams to develop high-quality creative assets.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Mentored junior team members, fostering professional development within the organization.
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
- Streamlined event marketing strategies to maximize brand exposure and generate direct sales opportunities at industry events.
- Improved website visibility through the development and implementation of SEO, SEM, and GEO strategies.
Digital Director
Grupo Camino Real
09.2021 - Current
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Led cross-functional teams to exceed benchmarks for SLA delivery, staying on top of challenging schedules with multiple competing timelines.
Director Digital Banco Azteca Y Elektra
Grupo Salinas
05.2021 - 11.2021
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
DEPUTY DIRECTOR OF DIGITAL MARKETING AND DIRECT CHANNELS
Hoteles City Express
04.2016 - 12.2020
- Implementation of cross-channel strategies in direct channels: call center, digital, walk-in.
- Definition of the communications strategy and promotional campaigns for key hotels.
- Management of social media contents to raise client’s loyalty and push direct sales.
- Supervision and implementation of tactic marketing campaigns orientated to stimulate sales.
- Coordination of graphic design, website and campaign materials, familiarity with HTML and CSS. Web site management (Drupal, Wordpress).
- Consumer trends and performance campaigns (ROI, ROAS, KPI’S).
- Optimization of the annual budget and media investment.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies, provide thought leadership and perspective.
DIGITAL MARKETING MANAGER
Televisa
07.2014 - 03.2016
- Development of business proposals.
- Coordinating and monitoring display, search, social media, and content camp.
- Supervision and implementation of tactic marketing campaigns orientated to stimulate sales.
- Management of social media contents to raise client’s loyalty and push direct sales.
PROJECT MANAGER DIGITAL
Clarus Digital
08.2011 - 10.2012
- Prospecting and identifying brand needs.
- Ensure that customer campaigns are met within the agreed time and objectives achieved.
- Effectively manage the budget for project or campaign seeking optimal return on investment.
- Utilize strong analytical ability to evaluate end-to-end customer.
SALES HOUSE / SALES MANAGER
Prodigy MSN
09.2010 - 08.2011
- Media planning, prospecting, sales with direct clients and agencies.
- Development of online proposals on the Microsoft platform.
- Reporting.
SALES MANAGER
Elogia House
05.2008 - 07.2010
- Customer prospecting.
- Media planning and sales with direct customers.
- Development of 360-degree online campaigns.
Education
Master of Science - Business Management in Marketing And Sales
Brighton College
Brighton College Canada 05.2001 -
Bachelor's degree - Communication
CECC
Ciudad De México01.2009
Skills
- Google Ads campaign strategy
- Google Analytics proficiency
- Skilled in using Microsoft Office tools
- HTML/MAILING
- Communications management
- Project coordination
- Digital marketing
- Key decision making
- Strategic planning
- Advertising campaigns
- Content creation
- Staff management
- CRM management
Timeline
Marketing Director
Grupo Camino Real
11.2022 - Current
Digital Director
Grupo Camino Real
09.2021 - Current
Director Digital Banco Azteca Y Elektra
Grupo Salinas
05.2021 - 11.2021
DEPUTY DIRECTOR OF DIGITAL MARKETING AND DIRECT CHANNELS
Hoteles City Express
04.2016 - 12.2020
DIGITAL MARKETING MANAGER
Televisa
07.2014 - 03.2016
PROJECT MANAGER DIGITAL
Clarus Digital
08.2011 - 10.2012
SALES HOUSE / SALES MANAGER
Prodigy MSN
09.2010 - 08.2011
SALES MANAGER
Elogia House
05.2008 - 07.2010
Master of Science - Business Management in Marketing And Sales
Brighton College
05.2001 -
Bachelor's degree - Communication
CECC
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