Summary
Overview
Work History
Education
Skills
Training Gym, Swimming, reading Books, movies, sports,
Languages
Timeline
Generic
Expositor LOPEZ

Expositor LOPEZ

IRAPUATO, GTO

Summary

Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.

Overview

32
32
years of professional experience

Work History

Founder & CEO

LOCH MARKETING/ LOCH AMERICA
01.2001 - Current
  • 1.Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • 2. Identified business development challenges and customer concerns for proactive resolution.
  • 3. Defined company roles and responsibilities to establish and enhance processes.
  • 4. Developed key operational initiatives to drive and maintain substantial business growth.
  • 5. Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
  • 6. Created organization's mission and vision statements for use by employees.
  • 7. Directed market expansions to propel business forward, meet changing customer needs.
  • 8. Created and monitored promotional approaches to increase sales and profit levels.
  • 9. Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
  • 10. Prepared annual budgets with controls to prevent overages.
  • 11. Communicated business performance, forecasts and strategies to investors and shareholders.
  • 12. Oversaw divisional marketing, advertising and new product development.
  • 13. Maintained P&L and shouldered corporate fiscal responsibility.
  • 14. Developed innovative sales and marketing strategies to facilitate business expansion.

REGIONAL MARKETING MANAGER

GRUPO MODELO DE MÉXICO, S.A. DE C.V.
05.1996 - 10.2000
  • Promoted five points programs, products and services with multi-channel strategies.
  • Implemented 3 different marketing strategies for dealers based on rejection and consumer satisfaction data.
  • Oversaw more than twenty personnel completing fifteen different projects each year.
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Wrote and distributed press releases to increase brand visibility.
  • Collaborated with clients to optimize software functions

Administrative Management Jr.

PERSONAL SUSHI DE MEXICO, S.A. DE C.V.
10.1991 - 11.1992
  • 1. Maintained efficient office operations by handling errands and administrative functions.

2. Assisted coworkers and staff members with special tasks on daily basis.

3. Completed forms, reports, logs and records to quickly handle all documentation for human resources.

4. Continually sought methods for improving daily operations, communications with clients, recordkeeping and data entry for increased efficiency.

Education

Bachelor of Science - Directive Master

INSTITUTO AUTONOMO DE MÉXICO
CIUDAD DE MEXICO
01.2014

Bachelor of Science - Marketing Licensed

Universidad Del Valle De Mexico
México, City
08.1993

Skills

  • With over 30 years of marketing experience and extensive client portfolio, experienced and versatile marketing leader who can develop and execute impactful marketing programs for new and existing segments As Sr Marketing Director and employee-owner of LOCH MARKETING / LOCH AMERICA, lead creative and talent team to enhance and expand reach, branding and positioning of growing line of expanded portfolio and solutions
  • Have proven track record of delivering results in B2B and B2B2C marketing strategy, editorial content, website review and optimization, email campaigns, trade show and event management,
  • Displays and channel marketing also own Google Ads solutions and Email Marketing databases, which demonstrates skills and expertise in complete marketing activities and tools
  • Mission is to leverage marketing and creative expertise to support clients' growth and profitability, and create value for clients, partners and stakeholders

Training Gym, Swimming, reading Books, movies, sports,

I consider it very important to take care of the body, health and mind, to transmit good habits with the family, so we enjoy going to the golf club and doing different sports activities.


It is also important to read and learn about the artistic interpretations of writers that help to have a broad use of language.


I like to have family moments and friends such as meetings and outings to new places, magical towns, different beaches and encourage my Kids to enjoy museums and art exhibitions, and of course go to the movies because movies show an interesting creative heritage that serves as a reference to develop ideas and the use and implementation of new technologies.

Languages

Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Timeline

Founder & CEO

LOCH MARKETING/ LOCH AMERICA
01.2001 - Current

REGIONAL MARKETING MANAGER

GRUPO MODELO DE MÉXICO, S.A. DE C.V.
05.1996 - 10.2000

Administrative Management Jr.

PERSONAL SUSHI DE MEXICO, S.A. DE C.V.
10.1991 - 11.1992

Bachelor of Science - Directive Master

INSTITUTO AUTONOMO DE MÉXICO

Bachelor of Science - Marketing Licensed

Universidad Del Valle De Mexico
Expositor LOPEZ