Iñaki Manero del Signo
Marketing/ Sales & Brand Management
Mexico City
Summary
Results-oriented Sales Marketer with expertise in designing, creating, launching and tracking digital and traditional marketing campaigns for international brands. Proven track record in re-launching brands, driving growth, and boosting profits through new commercial approaches. Strong belief in teamwork, social responsibility and high emotional intelligence.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Marketing Brand Manager
Procter & Gamble Mexico
07.2022 - 09.2023
- Design, planning and execution of marketing/ commercial strategies for the Naturella, Always, and Tampax brands on a nationwide level.
- Management and administration of budgets to maximize brand reach and engagement exceeding $160 million MXN.
- Analysis of market status, competition, and trends using various marketing tools and software (NIELSEN & SCANTRACK).
- Planning, executing, and monitoring of brand activations across digital and traditional media platforms, such as influencer activations, customer team events, brand partnerships & brand events
Sales
Procter & Gamble Mexico
12.2020 - 07.2022
- Administration and execution of specialized sales platforms at Procter & Gamble compounded by 400+ collaborators.
- Compilation, analysis, and communication of monthly and quarterly results with key clients and stakeholders.
- Planning, execution, and monitoring of brand activation with the aim of increasing sales amongst important clients nation wide.
- Management and administration of databases containing sales information to identify trends and opportunities.
Investors Relations
Grupo GICSA
02.2019 - 08.2020
- Scholar Internship in the Investors Relations area of an important Mexican Real Estate company.
- Structure, preparation, and presentation of quarterly and annual company reports to the Mexican Stock Exchange Market.
- Interpretation and presentation of accounting and financial information
- Data input and processing in the SAP administrative platform.
Education
Bachelor's degree in international business administration -
Universidad Iberoamericana, Mexico City
Skills
- Team work
- Emotional intelligence
- Brand-Building Strategies
- Market Analysis
- Digital Marketing
- Influencer Marketing
- Product Management
- Social Media Campaigns
- Event Coordination
- Detailed Budget Administration
- Brand Positioning
- Campaign Planning
Accomplishments
- Winner of the "Rookie of the Year 2021-2022" award at P&G Mexico, recognizing the top intern nationwide for the fiscal year.
- National competition champion of the GICSA Challenge 2019, acknowledged for presenting the most innovative and viable idea for customer acquisition and retention.
Timeline
Marketing Brand Manager
Procter & Gamble Mexico
07.2022 - 09.2023
Sales
Procter & Gamble Mexico
12.2020 - 07.2022
Investors Relations
Grupo GICSA
02.2019 - 08.2020
Bachelor's degree in international business administration -
Universidad Iberoamericana, Mexico City
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