Ileana Aidee Mireles Cisneros
Huixquilucan
Summary
Dynamic and innovative professional with 8+ years in the FCMG Industry, leading multidisciplinary teams and high understanding of both Modern and Traditional Trade. My experience is mainly focused on Account Management and Category Development. Equipped with a proven record of successful strategy landing, P&L keeping and productive business relationships with top clients such as Walmart Group.
Overview
1
1
year of professional experience
Work History
Customer Strategy & Planning Manager
UNILEVER
03.2023 - Current
- Responsible on landing the Dressings category strategy to all channels and clients, including Modern Trade and Traditional Trade
- Leader of a multidisciplinary team that seeks to build an end-to-end action plan, from designing the strategy according to targets and consumer needs, to executing accordingly in the POS
- P&L keeper as main owner of sales and promotional investment
- Hand-in-hand work with key areas such as marketing, finance, demand planning and sales to ensure correct innovation deployment and strategy delivery.
Trade Category Modern Trade Coordinator
UNILEVER
03.2023 - 12.2023
- Responsible of landing the category strategy to our Self Service Stores and Price Clubs clients, according to each’s particularity
- Accountable of achieving promotional and financial objectives of the food portfolio and matching those objectives with our clients’ growth ambition.
Trade Category Wholesalers
UNILEVER
07.2023 - 09.2023
- Responsible of designing the promotional plan of the Personal Care categories for our traditional trade clients, including all formats (Wholesale, Routes, and C&C)
- In charge of landing a strategy focused on gaining Numerical and Weighted Distribution
- Manage the annual budget to position our brands within the trade.
Category Management Scholar
RECKITT BENCKISER
02.2023 - 08.2023
- Accurate analysis of categories’ information to help build our SSS clients’ shelf strategy.
Trade Marketing Scholar
RECKITT BENCKISER
08.2023 - 07.2023
- Develop the strategy of POS Material, as well as guarantee its distribution and implementation
- Manage the “Vision Stores” program, which’s objective is to increase the number of stores with excellence on performance and execution.
Key Account Manager Walmart
UNILEVER
12.2023 - 03.2023
- Responsible of the business relationship with Walmart Group
- Accountable for the creation of the JBP plan and key targets to ensure profitable growth
- In charge of client negotiations and budget management, as well as innovation deployment.
Customer Marketing Dressings Coordinator
UNILEVER
09.2023 - 03.2023
- Responsible of designing the Dressings category strategy, for all our sale and distribution trades
- Manage the annual budget for promotional plans, assuring sustainable and profitable growth
- Design a share-winning strategy according to market studies and consumer information.
Education
International Exchange -
Collège Bourget (Montreal, Canada)
Diploma in Applied Finance -
Instituto Tecnológico y de Estudios Superiores de Monterrey (Campus Santa Fe)
08.2019
Degree in Business Strategy and Administration -
Instituto Tecnológico y de Estudios Superiores de Monterrey (Campus Estado de México)
07.2016
International Exchange in Business Administration -
The American Business School
08.2014
French Diploma Level B2 -
L’Université Sorbonne
08.2014
Skills
- Microsoft Office
- Retail Link
- Nielsen
- Power BI
Languages
English (Advanced)
French (Intermediate)
Timeline
Key Account Manager Walmart
UNILEVER
12.2023 - 03.2023
Customer Marketing Dressings Coordinator
UNILEVER
09.2023 - 03.2023
Trade Marketing Scholar
RECKITT BENCKISER
08.2023 - 07.2023
Trade Category Wholesalers
UNILEVER
07.2023 - 09.2023
Customer Strategy & Planning Manager
UNILEVER
03.2023 - Current
Trade Category Modern Trade Coordinator
UNILEVER
03.2023 - 12.2023
Category Management Scholar
RECKITT BENCKISER
02.2023 - 08.2023
International Exchange -
Collège Bourget (Montreal, Canada)
Diploma in Applied Finance -
Instituto Tecnológico y de Estudios Superiores de Monterrey (Campus Santa Fe)
Degree in Business Strategy and Administration -
Instituto Tecnológico y de Estudios Superiores de Monterrey (Campus Estado de México)
International Exchange in Business Administration -
The American Business School
French Diploma Level B2 -
L’Université Sorbonne
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