Ilse Sotelo Salas Verdiguel
Marketing, Project Management, Customer Success
Mexico City
Summary
Experienced Account Manager with 8+ years of expertise in communication, marketing, project management, and customer success. Proficiently leading multichannel campaigns for clients across diverse industries, exceling in strategic planning, budgeting, production, execution, and performance analysis. Adept at fostering and strengthening client relationships guarantees satisfaction and long-term retention. With an objective, structured, and results-driven mindset, committed to delivering measurable growth and ensuring project and client success.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Senior Account Manager
KIDS CORP
Mexico City
04.2024 - 10.2024
- Developed U18 marketing strategies and media plan investment proposals
- Clearly understood of client briefs and needs to debrief cross-functional teams
- Implemented and optimized data-driven marketing campaigns with Operations team
- Ensured healthy metrics for ongoing campaigns and KPIs
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Ensured clear implementation documentation and billing (PO, Media Flow, timetables, and versioned documents of changes)
Senior Account Manager
THANKS AGENCY
Mexico City
06.2021 - 04.2024
- Managed communication and creative campaigns for 6 clients
- Identified and understood clients' needs
- Coordinated creative and budget proposals for integrated advertising campaigns
- Social listening and audience analysis to developed data-driven strategy proposals
- Planned, developed, and supervised digital content, creative materials, displays, radio productions, PR campaigns, and TVC productions
- Developed internal processes to accelerate workflow efficiency (using Asana and Google Workspace)
- Worked with customers to develop strategic business and account plans.
Account Manager
FREELANCE
Mexico City
03.2019 - 06.2021
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Identified industry influencers and developed strategic partnerships to amplify reach of campaign key messages.
- Managed influencer marketing campaigns and brand positioning through point-of-sale events for global brands such as Nestlé, Nesquik, Nespresso, and Crest, driving customer engagement and sales growth (2019–2021).
- Designed and supervised landing pages to support marketing strategies, ensuring high-quality user experiences aligned with brand goals.
- Produced and oversaw creative campaigns, including two short films, for Fiesta del Cine Mexicano by Canacine, enhancing event visibility and audience engagement (2019).
- Coordinated conferences and workshops for ASEM to promote its services, values, and objectives, fostering entrepreneurship and community growth (2019–2020).
- Led PR events for Casa Lumbre at Coronel Agency, ensuring effective communication and brand representation (2019–2021).
Account Manager
GRUPO ACHE
Mexico City
08.2017 - 03.2019
- Led events and experiential marketing for more than 10 clients.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Led a team of two Account Executives and managed the assignments for each project
- Increased client satisfaction by consistently delivering well-executed events within budget constraints.
- Collaborated with key stakeholders to align marketing strategies and objectives to ensure seamless events execution.
- Trained and supervised event staff to complete tasks on time. Developed timetables and workflows
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Identified and solved problems quickly and efficiently to ensure all events ran smoothly and on time
- Conducted post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts.
Account Executive
PUBLICIS MÉXICO
Mexico City
09.2016 - 08.2017
Jr Communication Executive
BOBO PRODUCCIONS
Mexico City
09.2015 - 09.2016
Education
Bachelor - Communication Science
Universidad Nacional Autónoma De México (UNAM)
MX 08.2010 - 03.2015
Diploma - Social Media Marketing
Universidad Iberoamericana (IBERO)
MX 09.2015 - 01.2016
Diploma - Management and Administration of Art Projects
School of Arts And Design, UNAM
MX 08.2016 - 01.2017
Diplomado - Public Policies
Facultad Latinoamericana De Ciencias Sociales
MX 09.2022 - 03.2023
Skills
Project Management
Digital Marketing
Budget management
Data Analysis
Crossfunctional communication
Problem-solving
Strategic thinking
Attention to detail
Vendor coordination
Digital marketing
Revenue generation
Strategic planning
Goals and performance
Client development
Advertising
Timeline
Senior Account Manager
KIDS CORP
04.2024 - 10.2024
Diplomado - Public Policies
Facultad Latinoamericana De Ciencias Sociales
09.2022 - 03.2023
Senior Account Manager
THANKS AGENCY
06.2021 - 04.2024
Account Manager
FREELANCE
03.2019 - 06.2021
Account Manager
GRUPO ACHE
08.2017 - 03.2019
Account Executive
PUBLICIS MÉXICO
09.2016 - 08.2017
Diploma - Management and Administration of Art Projects
School of Arts And Design, UNAM
08.2016 - 01.2017
Diploma - Social Media Marketing
Universidad Iberoamericana (IBERO)
09.2015 - 01.2016
Jr Communication Executive
BOBO PRODUCCIONS
09.2015 - 09.2016
Bachelor - Communication Science
Universidad Nacional Autónoma De México (UNAM)
08.2010 - 03.2015
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