Irma Alicia Castillo González
Summary
Resourceful and results-oriented Technical Sales driven to meet strategic account objectives and support overall sales volume demands. Established productive professional connections with decision-makers for major accounts and learns customer business thoroughly. Proactively assesses, clarifies and validates customer needs via ongoing networking and timely personal attention. Passionate for technical learning focus on the customer needs. Personable Strategic Account Manager with proven success at building and maintaining long-term and profitable business relationships. Coordinates support, service and management resources and fulfills account performance requirements and customer expectations. Understands company products and services intimately and guides customers in applying ideal solutions to meet specific needs.
Overview
15
15
years of professional experience
Work History
Strategic Accounts Manager
FOLI GPA GLOBAL
2014.01 - Current
- Create Heading map in order to follow up new business with Strategic Clients
- Increased 2023 sales by 22%
- Stakeholder map
- Built relationships with strategic Clients in order to promote long term business growth.
- Pricing Strategy in order to get profitable mutual business
- Increased profitability and lifetime client value by coordinating go-to-market strategy, implementation and post-sales service experience.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual agreements.
- Monitored sales performance metrics to achieve strategic account objectives. (OTIF).
- Searching sustainable solutions vs Test run, Print Trials and run trials at Client´s Packaging Machines
- Shipping test, ISTA test
- Accountability monthly sessions with Sales Director
- Set and achieved company defined sales goals.
Senior Key Account Manager
Arets De México (Toyo Inks)
2009.03 - 2011.08
- Market development to introduce new business product in Mexico of UV Inks, UV Varnishes for Flexo, Rotogravure, and Offset printing.
- Achieve to introduce UV inks in Mexican Market (Offset,Flexo) up to 200k usd in first month
- Follow up sales orders to achieve delivery dates
- Assessment with potential clients
- Test run with Printers according to their program
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Attended product-related technical shows and other activities to represent company products and services.
- Attended local and national trade shows to discover new products and services for addition to company's current offerings.
- Developed robust pipeline of sales opportunities by maintaining accurate information in CRM.
- Clarified customer requests, forwarded product information and answered questions to support sales operations.
Education
Associate of Science - Finance Administration
Universidad Autónoma De Guadalajara
Guadalajara1997
Skills
- Solution Selling
- Team Work
- Resilience
- Flexible and Adaptable
- Verbal and Written Communication
- Rapport and Customer Relationship Building
- Positive and Upbeat
- Problem-Solving
Timeline
Strategic Accounts Manager
FOLI GPA GLOBAL
2014.01 - Current
Senior Key Account Manager
Arets De México (Toyo Inks)
2009.03 - 2011.08
Associate of Science - Finance Administration
Universidad Autónoma De Guadalajara
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