Summary
Overview
Work History
Education
Skills
Interests
Other Work Experience
Timeline
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Isaac Arteaga

Isaac Arteaga

Content Manager
Coyoacan

Summary

Dynamic Content Manager with a decade of experience in generating innovative content and leading a team of skilled writers. Proficient in SEO, HTML, web design, and editing, with a proven track record of enhancing online visibility and user engagement. Strong capabilities in image editing, writing, and communication complement deep expertise in content migration and comprehensive SEO and metadata research. Committed to driving brand growth through strategic content initiatives and effective team collaboration.

Overview

9
9
years of professional experience

Work History

Content Manager

BIGO LIVE
01.2022 - Current
  • Influencer Marketing.
  • Managing the 65 official communities in BIGO LIVE.
  • Scheduling, managing, and reviewing events and streams from the backend.
  • Providing training to new members.
  • Reviewing and generating rewards for those who participated in special events and streams.
  • Used content management system to analyze user engagement and website traffic metrics.
  • Managed content distribution to online channels and social media platforms.
  • Providing support to the agency and family leaders.
  • Developed and managed content calendar to meet deadlines and engagement goals.
  • Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.

Content Specialist SR

PALO IT
01.2020 - 01.2021
  • Developed content strategy and managed web page updates for Mexico, Colombia, the USA, and Barcelona.
  • Managed social media and conversations on various platforms.
  • Optimized SEO for blog articles and web pages.
  • Wrote and translated articles and generated reports and metrics.
  • Edited and proofread materials to maintain high standards of accuracy, clarity, and readability.
  • Enhanced content quality by conducting thorough research and factchecking.
  • Optimized website navigation through effective information architecture design and user experience improvements.

Digital Marketing Specialist

INDAT
01.2017 - 01.2020
  • Expertise in content development and responsible for publishing tools on social media.
  • Utilized Emplify for posting, creating reports, and analyzing social impact.
  • Leveraged Brandwatch in daily work.
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Evaluated market trends to stay current on consumer and competitor changes.

Education

MBA - Communications Direction

Universidad Tecnológica de México (UNITEC)

Bachelor's degree -

Universidad Mexicana (UNIMEX)

Skills

Copywriting

Content Management

Bilingual: English (Fluent), Español (Native), Francais (Basique)

Strategic content planning

Social media administration

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Interests

Marketing and Communications, Digital and Tech industry

Other Work Experience

  • Cultura Colectiva - Writer
  • Gudi-SRE Specialist
  • Red Profesional Turística - Editor
  • Museo Nacional de Arte INBA - CM
  • Henkel - Internship

Timeline

Content Manager

BIGO LIVE
01.2022 - Current

Content Specialist SR

PALO IT
01.2020 - 01.2021

Digital Marketing Specialist

INDAT
01.2017 - 01.2020

MBA - Communications Direction

Universidad Tecnológica de México (UNITEC)

Bachelor's degree -

Universidad Mexicana (UNIMEX)

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