Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Software
Timeline
Hi, I’m

ISIS RODRIGUEZ

Marketing Brand Manager
Guadalajara City
ISIS RODRIGUEZ

Summary

Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and creative strategies with a history of meeting company goals utilizing consistent and organized practices for industries such as IT, FMCG, Pharmaceutical, etc.

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Deep knowledge of how apply Global Marketing and Branding Strategy in Americas locations such: The US, Canada, Mexico, Brazil, Argentina, Guatemala and Chile.

Overview

13
years of professional experience
7
years of post-secondary education
3
Certifications
3
Languages

Work History

Luxoft (Global IT Consultancy)

Americas Employer Branding Manager
04.2022 - Current

Job overview

  • Average rates on IT pipeline generation of 60% MQLs and 35% SQLs.
  • Design and implementation of Marketing Recruitment Strategy and EVP. Create Candidate Experiences and innovative attraction solutions.
  • Researched and identified new opportunities for product and brand development. Nurturing CRM with candidates' data through Lead Generation omnichannel campaigns.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences. Positioning EVP through Certifications and Awards. Managing reputation in social media, mass media, PR, SR, and DI Industry activities.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Created and managed budgets to maximize brand reach and engagement.
  • Conducted research and analysis to determine brand positioning and messaging, identify trends and set and follow up forecasts.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.

Coliman (Organic Fruits and vegetables)
Guadalajara

Innovation and Marketing Manager
10.2019 - 02.2022

Job overview

  • Performed market segmentations, targeting and positioning for each product line
    Utilized market trends and target audience statistics to effectively and appropriately market products. Launching of 2 new business lines with double digit net profit.
  • Coordinate branding activities (Advertising, Promotion, Public Relations, Campaigns) to achieve country-wide sales goals (P&L, SOM, ROI, ER) within budget constraints
  • Supervise demonstrators and in-store sales team. Track exhibition, POP materials, planograms, damaged product shrinkage, and inventory.
  • Build relationships with partners and key stakeholders such as Fairtrade, Rainforest, and PMA.
  • Management of Brand guidelines and marketing materials, including packaging, POP material, trade shows, exhibitions, and audiovisuals
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

PRONUA (Pet food Manufacturer)

Marketing Manager
05.2018 - 10.2019

Job overview

  • Increasing Share of Market in Pet Food by 10% through white label strategy.
  • Conceptualize creative strategies to achieve excellent product performance through Marketing and Communication plan.
  • Participate in brainstorming sessions with retailers to identify gaps and set up solutions
  • Lead and ensure compliance with corporate branding goals.
  • Target and develop critical clients and products, enhancing portfolio relevance.
  • Project Management for retail marketing, development of planograms, follow up KPIs (POPM, POPSM, Placement, Turnover, Sales per square foot/ employee/ store, profit, Sell-through rate, GMROI, Inventory shrinkage).
  • Lead communication with Directive, Manufacturing, and Sales teams to launch successful projects.
  • Utilize market trends and target audience statistics to effectively and appropriately market products.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.

(Freelance At Marketing Agency)

Marketing Project Manager
10.2015 - 05.2018

Job overview

  • To propose and implement communication strategies and their deliverables for critical accounts, including audiovisuals, mass media campaigns, OOH media, trade marketing activations, and digital paid media for clients like Elanco LATAM, Novartis, Champion Pet Foods, and Government entities.
  • Manage marketing campaigns, being communication between production team and stakeholders to launch projects on time and scope successfully.
  • Control resources assigned and manage timing, SOW, schedule, cost, and quality of project (Media campaign, Product launch, BTL activation, Packaging renewal).
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.

BIO ZOO (Animal Health Laboratory)

Brand Manager
01.2014 - 03.2015

Job overview

  • Top of mind awareness among first 3 in bovine vaccines competing with global brands.
  • Define branding strategy. Set and guard brand guidelines.
  • Coordinate trade marketing, design, and digital marketing teams
  • Review and ensure compliance of market and regulatory requirements of packaging and advertising for Mexico, Central, and South America
  • Responsible for developing 360 brand communication platforms, content, and consumer experiences, including disruptive BTL activations and tactics with clients and In-store experiences
  • Creative copywriting for all advertisements and leading innovative concept for branding communication and tone of voice in different assets and platforms (trade shows, magazine articles, print advertising, digital marketing, social media, influencers, merchandise, pop-up merch, BTL activations, events).
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging
  • Researched and identified new opportunities for product and brand development
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

IIEG Jalisco (Statistics and Information for Economy Ministry)

Communications Specialist
01.2011 - 01.2014

Job overview

  • Coordinate conceptualization and development of communication products of various formats
  • Implement corporate branding PR activities, organizing conferences, seminars, dedicated events, press conferences, interviews, and mailings and promoting journalistic coverage of Ministry issues and media management
  • Manage design and audiovisual internal teams and media vendors to ensure successful deliverables.
  • Maintained corporate website using content management systems and associated plugins.
  • Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
  • Developed ideas and leads for new stories according to industry trends.
  • Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.

Education

Arden University
London, UK

MS from Engineering/Industrial Management
04.2022 - Current

University Overview

Status: Unfinished

ITESO Universidad Jesuita
Guadalajara, Mexico

Diploma from Project manager
01.2012 - 08.2012

University Overview

Universidad Del Valle De Atemajac
Guadalajara, Mexico

BSc from Communication Sciences
09.2006 - 12.2010

University Overview

Skills

Event planning: Lead Generation Online, In-person, and Hybrid formats for specialized audiences (pharmaceuticals, agro-industrial, automotive professionals, and IT specialists) Coordination for International Trade shows in Mexico, the United States, Germany, and Brazil, such as Talent Land, WebSummit, Global Pet, SuperZoo, Women in Tech, PMA Fresh Summit, and Biofachundefined

Websites

Certification

Project Management and Agile methodolgies training

Accomplishments

Accomplishments
  • More than 30 new products launched for different industries. I have renewed more than 400 SKUs during my career. Launching of new business lines for two companies.
  • Average rates on IT pipeline generation of 60% MQLs and 35% SQLs.
  • Positioning of my brands among the top 10 players in their categories, certifications for branding reputations such as Rainforest, Fairtrade, Employer of Choice, Best Place to Code, and Top of Mind in consumer surveys for pharmaceuticals and pet food.
  • Increasing Share of the Market in Pet Food and bovine vaccines.

Software

Power Bi

Canva

Asana

Meta Business Suite

Tableu

MS Project

Concluence

Jira

G-Ads

Hubspot

AppSheet

Marketo

Mailchimp

Excel

Timeline

Arden University
MS from Engineering/Industrial Management
04.2022 - Current
Americas Employer Branding Manager
Luxoft (Global IT Consultancy)
04.2022 - Current
Innovation and Marketing Manager
Coliman (Organic Fruits and vegetables)
10.2019 - 02.2022
Marketing Manager
PRONUA (Pet food Manufacturer)
05.2018 - 10.2019
Marketing Project Manager
(Freelance At Marketing Agency)
10.2015 - 05.2018
Brand Manager
BIO ZOO (Animal Health Laboratory)
01.2014 - 03.2015
ITESO Universidad Jesuita
Diploma from Project manager
01.2012 - 08.2012
Communications Specialist
IIEG Jalisco (Statistics and Information for Economy Ministry)
01.2011 - 01.2014
Universidad Del Valle De Atemajac
BSc from Communication Sciences
09.2006 - 12.2010

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ISIS RODRIGUEZMarketing Brand Manager