Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ismael Giuseppe López Reyes

Ciudad De México

Summary

Experienced background in commercial operations. I have a proven track record of developing and implementing successful online and offline brand strategies and campaigns. I have a strong understanding of consumer behavior and have demonstrated success in sales, working with high-profile clients.
My expertise includes key account management and utilizing digital and inbound techniques to drive brand growth and improve conversion rates across various channels and stages of the sales process.

Overview

7
7
years of professional experience

Work History

Affiliate Marketing Manager

1 Win
06.2022 - Current
  • Established mutually beneficial agreements with affiliates, tailoring commission structures and benefits based on performance metrics and growth potential
  • Maintained strategic partner relationships through proactive communication, objection handling, and expectation alignment to ensure long-term engagement
  • Conducted sales training sessions for affiliates, emphasizing product USPs to enhance conversion rates
  • Developed top-performing affiliates into brand ambassadors through data-driven success stories and performance incentives
  • Improved campaign effectiveness through continuous KPI monitoring (ROI, conversions) and strategic adjustments

Brand Manager/Marketing Coordinator

Hug
01.2021 - 05.2022
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.

Brand Manager/KAM

CSS Group(Hubster)
05.2018 - 12.2020
  • Plan and execute inbound and outbound marketing campaigns, such as webinars and Ted talks, to attract and engage new and existing customers.
  • Nurture and establish connections with clients to comprehend their necessities and be able to come up with an appropriate plan to fulfill them.
  • Supervise the actions and output of the sales team. Streamline the delivery process for clients, making it automated, efficient, and self-sufficient.
  • Guarantee that sales tactics are executed in adherence to the company's policies
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

Education

International Business

Instituto Politecnico Nacional
Ciudad De México
12-2024

Skills

  • Brand strategy development
  • Brand identity and messaging
  • Product development
  • Data analysis
  • Digital skills
  • Sales forecasting
  • Leadership
  • Marketing campaign development
  • Marketing analytics
  • Social media marketing

Timeline

Affiliate Marketing Manager

1 Win
06.2022 - Current

Brand Manager/Marketing Coordinator

Hug
01.2021 - 05.2022

Brand Manager/KAM

CSS Group(Hubster)
05.2018 - 12.2020

International Business

Instituto Politecnico Nacional

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Ismael Giuseppe López Reyes