IVAN CARDENAS CADENA
MEXICO
Summary
Multitasking Commercial Director with a background developing recommendations that drive strategic growth. Passionate professional participating in key sales meetings and defining long-term sales strategies. Offering exemplary collaboration, team oversight and decision-making skills.
Overview
14
14
years of professional experience
Work History
Commercial Director
OMNIGREEN
08.2022 - Current
- Increased sales revenue by developing and implementing strategic marketing plans tailored to specific industries for polyethylene compounds.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
- Managed a team of sales professionals, providing ongoing coaching and support to drive individual performance.
- Expanded market reach through effective networking at industry events and tradeshows, establishing valuable connections.
- Implemented efficient processes for lead generation and management, optimizing sales conversion rates.
- Coordinated cross-functional teams to ensure on-time delivery of products and services, maintaining positive client relationships.
- Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
- Collaborated with product development teams to ensure alignment between customer needs and product offerings.
- Oversaw supply chain management activities, ensuring timely sourcing and delivery of materials while minimizing costs.
- Evaluated competitor strategies in order to proactively adapt marketing tactics for continued success.
- Mentored junior staff members by sharing insights on best practices, fostering professional growth within the organization.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
Regional Sales Manager
CORPORACIÓN MEXICANA DE POLIMEROS
06.2016 - 08.2022
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships for different types of additives for plastic markets.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Optimized inventory management processes by working closely with supply chain partners, reducing stock discrepancies while improving order fulfillment rates.
- Negotiated favorable contract terms with vendors in support of cost reduction efforts and improved profitability margins for the region''s business operations.
- Managed a diverse portfolio of accounts across multiple industries to ensure consistent revenue generation within the region''s jurisdiction.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
Sales Manager
GRUPO LABRADOR
06.2014 - 06.2016
- Increased sales revenue by developing and implementing effective sales strategies according to the strategy of BASF pigments and additives.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Technical Sales Manager
MACROPOL
11.2012 - 06.2014
- Increased sales revenue by developing and implementing strategic sales plans for technical products in plastic additives and bioplastic resins.
- Built strong customer relationships through consistent communication and understanding of client needs.
- Managed a team of sales professionals, providing coaching and ongoing training to improve performance.
- Collaborated with cross-functional teams to develop customized solutions for clients, resulting in increased satisfaction and long-term partnerships.
Sales Representative
RECICSA
10.2011 - 11.2012
- Increased sales revenue by identifying and targeting high-potential accounts to use PCR polyethylene and polypropylene.
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
Sales Associate
Mexichem
09.2010 - 09.2011
- Boosted sales revenue by identifying and targeting high-potential clients for strategic partnerships.
- Developed customized accounting solutions for clients, resulting in increased client satisfaction and retention.
- Collaborated with sales team members to strategize new approaches for reaching target markets and expanding company reach.
- Implemented innovative strategies for tracking sales performance, increasing accountability among team members.
Education
MBA - Business Administration
TECMILENIO
Mexico City, Mexico12.2024
No Degree - NEGOCIATION
UNIVERSITY OF MICHIGAN
USA03.2014
Bachelor of Science - BIOTECHNOLOGY
INSTITUTO POLITECNICO NACIONAL
Mexico City, Mexico06.2009
Skills
- Talent recruiting
- Market Identification
- Onboarding and coaching
- Sales skills
- Commercial strategy development
- Forecasting
- Competitor Analysis
- Training and mentoring
- Sales management
Languages
English
Advanced (C1)
Timeline
Commercial Director
OMNIGREEN
08.2022 - Current
Regional Sales Manager
CORPORACIÓN MEXICANA DE POLIMEROS
06.2016 - 08.2022
Sales Manager
GRUPO LABRADOR
06.2014 - 06.2016
Technical Sales Manager
MACROPOL
11.2012 - 06.2014
Sales Representative
RECICSA
10.2011 - 11.2012
Sales Associate
Mexichem
09.2010 - 09.2011
MBA - Business Administration
TECMILENIO
No Degree - NEGOCIATION
UNIVERSITY OF MICHIGAN
Bachelor of Science - BIOTECHNOLOGY
INSTITUTO POLITECNICO NACIONAL
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