Experienced with financial planning, budgeting, and analysis. Utilizes strong leadership and strategic thinking to drive financial performance. Track record of effective team collaboration and achieving impactful results.
Overview
19
19
years of professional experience
Work History
Mexico Finance Director
Duracell (a Berkshire Hathaway Company)
07.2022 - Current
Controller of Mexican Legal Entity overseeing tax, accounting and Financial Planning departments.
Owner of financial statements, financial reports, Budgeting and forecast processes for Duracell Mexico.
Owner AP/AR/OM/Credit Department and 3rd party relationship with Service Center team in Barcelona.
Revenue CAGR of 7% and EBIT CAGR of 15% above Duracell Global Strategy.
Managed company cash flow by monitoring monthly transactions and optimizing working capital.
LATAM HQ Finance Director
Duracell (a Berkshire Hathaway Company)
08.2019 - 07.2022
LATAM regional leader for FPA consolidation to global, achieving LATAM strategy one year in advance.
LATAM regional leader for commercial initiatives and investment projects, driving ROI mindset for all regional projects.
Global Business leader for PBCS implementation across all regions of the company, reporting directly to the CFO.
LATAM regional leader for financial analysis, including commercial initiatives, growth and cost projects.
LATAM regional trade fund leader – CFM (customer fund management) tool owner and implementation across all LATAM segments, achieving a saving of-2% Gross to Net fund across LATAM.
Senior Finance Manager (Financial Planning)
Duracell (a Berkshire Hathaway Company)
11.2015 - 10.2018
Owner of financial statements, financial reports, and supporting analysis for Duracell Mexico across all buckets of the P&L, BS and Working Capital.
LATAM regional trade fund leader – Project manager for CFM (customer fund management tool) implementation in LA.
Manage and govern trade spending, joint business plans and margins by customer in alignment with annual budget / forecast.
Manage AP/AR/Credit Department and 3rd party relationship with Service Center team in Barcelona.
Store development organization / Fem Care Industry Analyst
Procter & Gamble
03.2015 - 11.2015
Budget Forecasting and tracking of second biggest marketing spending bucket in México; Work together with sales organization to develop allocation principles for merchandisers based on gross contribution and customer needs.
Drive efficient market support activities return on investment / fund management (Stewardship). Lead multifunctional Strategic Revenue Management workshops to identify further opportunities for top line growth behind mix, gross contribution by channel/customer.
Customer Team Finance Manager for North Customers
Procter & Gamble
04.2014 - 02.2015
Financial leadership to drive financial analysis and recommendations to deliver expected growth in WM SS, co leading specific plans by banner based on the customer needs.
Wal Mart SC and Bodega Aurrera plans alignment and tracking of the Joint Business Plan via monthly True Scorecards with key financial measures. Implement a margin strategy driving Strategic Revenue Management principles by SKU and Category to improve mix.
Drive Stewardship in fund management, maximizing the return and Account Receivables processes.
Customer Team Finance Manager for Wal-Mart
Procter & Gamble
12.2010 - 04.2014
Financial leadership to drive financial analysis and recommendations to deliver expected growth in WM SS, co leading specific plans by banner based on the customer needs.
Wal Mart SC and Bodega Aurrera plans alignment and tracking of the Joint Business Plan via monthly True Scorecards with key financial measures. Implement a margin strategy driving Strategic Revenue Management principles by SKU and Category to improve mix.
Drive Stewardship in fund management, maximizing the return and Account Receivables processes.
Paper Categories Industry Analyst (Department Manager)
Procter & Gamble
05.2009 - 12.2010
Focus Marketing Operations Team on Organic Sales growth by category/family to influence business decisions; Lead in pricing interventions across categories with value issues; Deliver Competitive Intelligence Analysis for key competitors.
Drive efficient market support activities return on investment / fund management (Stewardship), including pre/post financial analysis. Lead multifunctional Strategic Revenue Management workshops to identify further opportunities for top line growth behind initiative design maximization.
Fabric Enhancers Total Delivery Cost Manager / Inventory Manager (Supervisor)
Procter & Gamble
11.2006 - 05.2009
Perform an accurate Total Delivery Cost/Inventory forecasting process with an accuracy of +/-2%. Work with Engineering team to have accurate information on time by supply chain & project.
Perform financial analysis feasibility cost responses requests for major and minor initiatives with an accuracy of +/-5%
Internal Controls owner for Vallejo Plant; Stewardship single point of contact.
Senior Customer Service Representative at Berkshire Hathaway Guard Insurance CompanySenior Customer Service Representative at Berkshire Hathaway Guard Insurance Company