IVONNE GALICIA
UX Researcher
Mexico City
Summary
I'm a UX-focused professional with 4 years of experience designing apps for bank and commerce, collaborating with multidisciplinary roles, applying my background of humanities in qualitative and quantitative research to improve my solutions. I also have 3 years of experience in content creation for advertising campaigns and editorial articles, transforming complex content into engaging and easy to read articles ready to publish on CMS and social media.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Sr. UX/UI designer
Grupo Salinas
11.2020 - Current
- Lead site redesign to ensure the right activities are prioritized to uncover users' content needs
- Experience partnering with team members across marketing and product, from creating concepts and pitching ideas to delivery solutions
- Enhance the shopping experience at Elektra & Seguros Azteca with a redesign tailored to the needs of the advisor.
Ul designer trainee
Clip
09.2020 - 10.2020
- I worked in a two weeks challenge to design a complete mobile solution
- My deliverables were hifi prototypes, moodboards, user personas, costumer journeys & user stories.
Sr. Content designer
Iluminet revista de iluminación
06.2018 - 06.2020
- For this client I worked with engineers, architects, artists and designers to enhance the user experience of a niche digital magazine, looking for increase fidelity and quality of readers using UX research principles.
Digital Content trainee
Huéngton Post México
02.2018 - 06.2018
- Plan, write, edit, and improve content for website
- Update and expand the website using WordPress, aligning with new features and content growth.
Content Designer
Remedia brands agency
02.2016 - 07.2017
- Collaborate with cross-functional teams for website content design and marketing initiatives
- Understand customers needs and synthesize user research into viable content and communication experiences
- Develop and deliver original content.
Education
Project Management -
Google
08.2023 - Current
Design Thinking - undefined
UNAM Universidad Nacional Autónoma de México
08.2021 - 05.2021
UX/UI design - undefined
Iron hack Mexico
08.2020 - 05.2020
Classic philology - undefined
UNAM Universidad Nacional Autónoma de México
08.2010 - 05.2015
Skills
XD
Design Thinking
Figma
Empathy
User Research
Qualitative & Quantitative Research
Usability Testing
Wireframing
Usability and Accessibility
Content Strategy
Design thinking
Passions
- HCI
- UCD
- UX design
- Information architecture
Timeline
Project Management -
Google
08.2023 - Current
Design Thinking - undefined
UNAM Universidad Nacional Autónoma de México
08.2021 - 05.2021
Sr. UX/UI designer
Grupo Salinas
11.2020 - Current
Ul designer trainee
Clip
09.2020 - 10.2020
UX/UI design - undefined
Iron hack Mexico
08.2020 - 05.2020
Sr. Content designer
Iluminet revista de iluminación
06.2018 - 06.2020
Digital Content trainee
Huéngton Post México
02.2018 - 06.2018
Content Designer
Remedia brands agency
02.2016 - 07.2017
Classic philology - undefined
UNAM Universidad Nacional Autónoma de México
08.2010 - 05.2015
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