Ivonne Salas Aburto

• Managed relationships with the Association of Tennis Professionals (ATP)
• Supervised the operation and logistics of the tournament
• Coordinated logistics with international players
• Controlled budgets, revenues, and expenses
• Handled relationships and negotiations with sponsors
• Directed and supervised in all areas: operations, press, transportation, security, accreditations, technical operations, accommodation, finance, and promotion.

ACHIEVEMENTS

• Recognized as the best (Challenger) tournament at the international level
• Official spokesperson for the tournament with media
• Sold out the event with participation of over 5,000 people throughout the week
• Planning and organizing each of the operational areas of the company (transportation, security, accreditation, lodging, lounge, promotional items, food and beverages, technical area, courts, audio and video, medical team, press, ATP)

• Planning and organizing each of the operational areas of the company (transportation, security, accreditation, lodging, lounge, promotional items, food and beverages, technical area, courts, audio and video, medical team, press, and ATP).
• Implementation of administrative systems to facilitate and ensure the success of the tournaments.
• Creation of a master plan that delineates operational spaces, spaces used by players, and the user experience.
• Management of budgets, materials, and equipment necessary for the proper functioning and operation of each area.
• Ensuring that material requests and requirements are delivered on time and in the correct manner.
• Strategic planning for the opening of new sales points in the food and beverage sector, with the aim of increasing tournament revenue.
• Training and development of staff to replicate processes at the Abierto de Los Cabos.

ACHIEVEMENTS

• More food and beverage sales points were implemented, and sales doubled compared to the previous year.
• The event received high ratings from attendees and players.

Merchandising (Official Store)

• Planning, execution, and sales of merchandising for both tournaments: Acapulco and Los Cabos.
• Supervision of design, production, and quality of merchandising products.
• Designing and supervising the production of sales stands according to operational requirements user experience.
• Expansion of strategic sales points for both tournaments.
• Establishment of strategic alliances with global brands such as HEAD, BABOLAT, and ADIDAS.

Purchasing

• Selection of items according to the requirements of each area of the company.
• Relationship with suppliers, purchase requests, price negotiations, deliveries, and payments.

Budget Management

• Management and control of the budget for the Marketing and Operations area for both tournaments.
• Management and control of the budget for the official store of both tournaments.

Operations Assistant

• Creation of sales manuals for the ticketing area of the opens.
• Creation of informational manuals for various areas regarding user experience for both tournaments.
• Sales training for staff responsible for ticketing and user experience.
• Planning, organization, and implementation of the cashless system for both tournaments (2017).
• Supervision of player services.
• Coordination with each area to ensure they had the necessary materials for the smooth operation of the tournament.

Sales Planning and Execution

• Execution of the ticket sales plan for the Los Cabos Open.
• Promotion at strategic points (hotels, restaurants, airports).
• Marketing aimed at increasing sales targets year after year.

Sports Marketing and Operations.

• Event promotion.
• Operations Assistant.
• Purchase of promotional items according to the requirements of each area.
• Oversaw operations of official store, leading to increased profitability.

• Management of executive schedule.
• Coordination of logistics and personal transportation.
• Administration of personal and executive expenses.
• Management of personal assets.
• Management of petty cash.
• File control.

• Management and creation of inventory control for spaces according to SEMARNAT regulations.
• Purchasing and sales processes.
• Negotiation and point of sale with Maskota.
• Invoicing and payroll payments.
• Periodic supervision of facilities.

• Organization and execution of the activity program.
• Purchasing promotional items for the event according to the requirements of each area.
• Responsible for managing entries and exits from the court according to the program of each participant (players, staff and halftime show performers .
• Set an attendance record with 42,517 spectators.