HubSpot
Ivonne Tenorio
Consumer behavior lover
Tlalpan,CDMX
Summary
Highly creative Consumer Behavior Specialist with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
21
21
years of professional experience
10
10
years of post-secondary education
5
5
Certification
2
2
Languages
Work History
Product Owner
Baz Superapp
Mexico city
11.2021 - 03.2023
- Owned and prioritized product backlog.
- Coordinated with software developers to create custom applications and trackers to achieve client goals.
- Focused on building critical features up front in order to identify constraints and technical challenges.
- Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Marketing Manager
Olympic Transport
Apodaca, Nuevo Leon
03.2019 - 05.2021
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Worked with graphic designers and writers to establish theme and tone for content.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Created and managed social media campaigns to increase brand engagement.
Customer Specialist
Harley-Davidson Valle
San Pedro Garza García, Nuevo Leon
07.2018 - 04.2019
- Provided customers with detailed information on company products, services and materials.
- Assessed and offered solutions to improve procedures and customer experiences.
- Requested escalation for unresolved issues.
- Verified accuracy of customer account information and updated when necessary.
- Assisted in training new employees and participated in cross-training with other departments.
- Responded to customer requests for products, services, and company information.
- Tracked customer service cases and updated service software with customer information.
- Utilized customer service software to manage interactions and track customer satisfaction.
Finantial Advisor
Grauzas Y Asociados
San Pedro Garza García, Nuevo Leon
08.2016 - 07.2018
- Assisted clients with preparing financial plans, conducting investment research, and completing trades and transactions to assess and meet financial goals.
- Worked with clients to support understanding of rationale and details of financial strategies.
- Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
- Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
- Facilitated presentation and recommendation of services by optimizing client relationships.
Marketing Specialist
Harley-Davidson Capital
Mexico city
04.2015 - 04.2016
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Marketing Analyst
LaBase
Mexico city
06.2013 - 01.2015
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Initiated market research studies and analyzed findings.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Monitored user behavior and lead generation.
- Tracked key metrics and developed spreadsheets and data models.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Public Relations Coordinator
Live Tours
Mexico city
03.2013 - 05.2013
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Coordinated and managed sponsorships and sponsorship activation.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Identified customer needs through market research and analysis.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
Communication Planner
Ogilvy & Mather
Mexico city
09.2012 - 01.2013
- Used measurements and assessments to evaluate success of marketing collateral and communication materials and applied insight to future initiatives.
- Used market research and analytics to identify and capitalize on communications opportunities and guide message development.
- Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.
- Built and maintained relationships with marketing, sales and service partners to implement communication plans.
- Collaborated with product marketing teams to develop communication plans and creative briefs.
- Conducted market analysis and monitored competitive activity.
- Identified customer needs through market research and analysis.
- Aligned projects and daily activities with company vision, strategies and tactics.
Strategic Planner Jr
RAPP
Mexico city
10.2011 - 09.2012
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Cultural Representative
The Walt Disney Company
Orlando, FL
09.2010 - 09.2011
- Coordinated with different service providers to meet clients' individual needs.
- Assisted clients with obtaining housing, employment and support resources.
- Built partnerships with related organizations to develop support and gain greater attention for important issues.
- Share my mexican culture to the guests in order to increase sales.
Communication Planner
E:de Business By Design
Mexico city
02.2010 - 08.2010
- Used measurements and assessments to evaluate success of marketing collateral and communication materials and applied insight to future initiatives.
- Used market research and analytics to identify and capitalize on communications opportunities and guide message development.
- Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.
- Built and maintained relationships with marketing, sales and service partners to implement communication plans.
- Collaborated with product marketing teams to develop communication plans and creative briefs.
- Defined and achieved project and overall organizational vision, strategies and tactics.
Account & Production Planner
In Situ Publicidad
Mexico city
05.2007 - 01.2010
- Worked closely with account management and creative teams to become valued strategic partner both internally and externally.
- Developed working relationships with associates, employees of other departments and representatives of other organizations.
- Provided agency perspective on market research planning, execution and translation.
Public Relations Intern
Universidad De La Comunicación
Mexico city
11.2006 - 05.2007
- Developed original content for blog posts and website articles.
- Helped plan and execute private, company, and client events.
- Prepared social media posts and videos with eye for viral content strategies.
- Researched and wrote articles for company newsletters and magazines.
- Built and maintained relationships with relevant media outlets and journalists.
- Tracked and reported on success of campaigns and public relations efforts.
Shift Supervisor
Starbucks Coffee Company
Mexico city
11.2004 - 09.2006
- Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
- Trained new employees and delegated daily tasks and responsibilities.
- Built performance-oriented culture with satisfied, hardworking employees by clearly highlighting employee success and developing leaders from within.
- Completed store opening and closing procedures and balanced tills.
- Helped store management meet standards of service and quality in daily operations.
- Conducted shift inspections to evaluate operational activities and implement timely resolutions for diverse concerns.
Education
Bachelor of Arts - Advertising
Universidad De La Comunicacion
Mexico City 01.2004 - 11.2007
Skills
Information gathering and analysis
Problem-Solving
Cultural Awareness
Attention to Detail
Self-Motivated
Interpersonal Communication
Active Listening
Teamwork and Collaboration
Scrum methodology
Agile frameworks
Story planning
Product Management
Troubleshooting
Design process
Affiliations
APG Account Planning Group partner
Accomplishments
- Resolved product issue through consumer testing.
- Consumer behavior lover.
Software
Google suite
Adobe Photoshop
Adobe Illustrator
Certification
Mutant insights & iCreativity
Interests
Reading
Swimming
Spinning
Timeline
Product Owner
Baz Superapp
11.2021 - 03.2023
Marketing Manager
Olympic Transport
03.2019 - 05.2021
Customer Specialist
Harley-Davidson Valle
07.2018 - 04.2019
Finantial Advisor
Grauzas Y Asociados
08.2016 - 07.2018
Marketing Specialist
Harley-Davidson Capital
04.2015 - 04.2016
Marketing Analyst
LaBase
06.2013 - 01.2015
Public Relations Coordinator
Live Tours
03.2013 - 05.2013
Communication Planner
Ogilvy & Mather
09.2012 - 01.2013
Strategic Planner Jr
RAPP
10.2011 - 09.2012
Mutant insights & iCreativity
10-2011
Cultural Representative
The Walt Disney Company
09.2010 - 09.2011
Communication Planner
E:de Business By Design
02.2010 - 08.2010
Account & Production Planner
In Situ Publicidad
05.2007 - 01.2010
Public Relations Intern
Universidad De La Comunicación
11.2006 - 05.2007
Shift Supervisor
Starbucks Coffee Company
11.2004 - 09.2006
Bachelor of Arts - Advertising
Universidad De La Comunicacion
01.2004 - 11.2007