Jacobo Massri Tawil
Media Planner Sr.
Cuajimalpa de Morelos
Summary
Digital Marketing Strategist with 5+ years of experience in executing successful digital campaigns across platforms like Facebook Ads, Google Ads, Twitter Ads, TikTok Ads, Spotify Ads, Amazon Ads, and programmatic advertising. Possessing a strong foundation in campaign planning, execution, data analysis, and optimization, I have delivered exceptional results for clients such as Philips, Provident, Warner Bros., KIO Networks, Steve Madden, Danone, and Nathan's Hot Dogs, Wingu Networks and SEMPRA within others.
Overview
3
3
years of post-secondary education
Work History
Media Planner
Pico.love
3 2019 - Current
- Extensive knowledge of advertising platforms: Facebook Ads, Google Ads, Twitter Ads, TikTok Ads, Spotify Ads, Amazon Ads, and programmatic.
- Proficiency in implementing pixels and creating events
- Intermediate knowledge of platforms like GA4 and GTM
- Extensive experience in performance-focused campaigns
- Ability to analyze data and KPIs to optimize campaign performance
- Strengthened client relationships through regular communication and progress updates on media initiatives.
- Established strong working relationships with key external partners such as publishers, broadcasters, and digital platforms.
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
- Excellent communication and presentation skills
- Detail-oriented and able to work in a fast-paced environment
- Proficient in campaign analysis and tracking tools
- Implementation of marketing and sales strategies
- Data analysis and decision-making based on data
- Preparation and presentation of reports and statistics
- Customer service
- Management and control of budgets and expenses
Education
Degree in International Marketing - Business Studies
Westhill University
Mexico City, Mexico 08.2019 - 06.2022
Skills
- Advanced Excel
- Advanced Digital Platforms
- Creative Problem-Solving
- Ability to Work Under Pressure
- Customer Service
- Effective Communication
- High Work Capacity
- Teamwork
- Analytical Skills
- Punctuality and Commitment
- Responsibility
- Eagerness to Learn
- Quick Learner
- Mediation Skills
Strategic Thinking
Content Strategy
Lead Development
Languages
Español
Inglés
Timeline
Degree in International Marketing - Business Studies
Westhill University
08.2019 - 06.2022
Media Planner
Pico.love
3 2019 - Current
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