Jad Najjarine
Aliso Viejo
Summary
Results-driven Senior Programmatic Campaign Manager with 5 years of experience executing and optimizing multi-channel programmatic campaigns across display, video, audio, native, and CTV. Expert in platforms including DV360, The Trade Desk, and AdTheorent, with a proven track record of driving performance through strategic planning, precise audience targeting, and data-led optimizations. Adept at managing large budgets, collaborating cross-functionally, and delivering actionable insights that align with business goal.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Programmatic Manager
Assembly Global
10.2022 - Current
- Managed end-to-end execution of programmatic media campaigns totaling $10M+ annually across DV360, TTD, and AdTheorent.
- Served as primary contact for platform vendors and data partners, negotiating rates and ensuring compliance.
- Served as primary contact for platform vendors and data partners, negotiating rates and ensuring compliance.
- Produced weekly and monthly reporting dashboards using Excel to highlight trends and guide strategic decisions.
Trading Analyst
The Trade Desk
10.2020 - 10.2022
- Executed day-to-day programmatic buying across display, CTV, audio, native, and DOOH.
- Generated detailed reports for senior management, highlighting key insights into trading operations and supporting data-driven decision-making processes.
- Led strategic conversations with Toyota and Disney, leveraging tactical roadmaps that directly resulted in $20M+ of combined annual spend.
- Led platform training and onboarding calls with new clients to ensure a smooth transition and proper understanding of campaign setup and reporting tools.
Education
Statistics
California State University, Long Beach
Long Beach, CA06-2020
Skills
- The Trade Desk
- DV360 and CM360
- AdTheorent DSP
- Yahoo DSP
- Teads Ad Manager
- MediaOcean Prisma
- Integral Ad Science (IAS)
Certification
- The Trade Desk Edge Academy Certified
- Google Display & Video 360 Certification
Timeline
Programmatic Manager
Assembly Global
10.2022 - Current
Trading Analyst
The Trade Desk
10.2020 - 10.2022
Statistics
California State University, Long Beach
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