Jair Camacho Avila

Lead B2B commercial growth strategy, focusing on new accounts and market expansion.
Own annual revenue targets, budgets, and expense control.
Implement commercial and marketing initiatives to increase market share.

Support executive decision-making related to investments and resource allocation.
Lead and develop teams to improve sales effectiveness and execution.

Key Achievements

Led initiatives that resulted in a 2x increase in annual sales.

Increase customers portfolio over 50%

• Defined and executed the overall commercial strategy across marketplaces and new channels.
• Launched the Wholesale channel with Walmart, Sears, and Chedraui.
• Led Retail expansion strategy, opening profitable store formats.
  Increased overall business profitability by 4 percentage points.
• Co-led the launch of the e-commerce channel with a strong CX focus.
• Directed high-performance sales teams and managed strategic P&Ls.

Key Achievements.

• Double-digit YoY sales growth
• +4 pts profitability improvement
• 12 retail stores opened in AA and A locations

• Led the expansion in Mexico of Aéropostale and Forever 21.
• Created and scaled the Footwear business unit.
• Designed multichannel commercial strategies by customer segment.
  Negotiated with department stores, marketplaces, and specialty retailers.
• Presented P&L results to CEO and executive leadership.
  Optimized margin, GMROI, sell-in, sell-out, and net profit.

Key Achievements.

• Presence in 120 Aéropostale corners and 65 Liverpool footwear stores
• 70 Sears stores nationwide
• Exported Forever 21 to Central America
• 400% growth in customer portfolio
• Sustained double-digit sales growth
• +5 pts profitability improvement

• Owned national sales strategy and annual revenue plan.
• Led negotiations with key accounts and national retail chains.
• Managed national sales force and KAMs.
• Controlled commercial KPIs and profitability.

Key Achievements.

• +12% total sales growth YoY
• +20% growth across top 10 key accounts

• Led brand and product commercialization strategies.

• Managed sales growth, margin optimization, and inventory efficiency.
• Developed profitable product collections aligned with market demand.

Key Achievements.
• +3 pts margin improvement
• +15% budget overachievement with Relax collection

• Led brand and product commercialization strategies.
• Managed sales growth, margin optimization, and inventory efficiency.
• Developed profitable product collections aligned with market demand.

Managed international suppliers, customs brokers, freight forwarders, and import/export operations.