JAISAMA SÁNCHEZ GAYTÁN
Zapopan
Summary
Marketing undergraduate with a strong interest in digital strategy and market analytics, skilled in using SPSS to identify key insights that drive data-based decision making. Seeking to develop as a Marketing Intern in a dynamic environment where I can apply my analytical and creative skills to contribute to innovative brand and communication projects. Currently pursuing additional specialization through the upcoming Global Product and Brand Development / Project Management Certification in Barcelona (Winter 2026), and planning coursework in Business Intelligence, combining marketing expertise with a data-driven strategic mindset.
Overview
1
1
year of professional experience
Work History
Segmentation and Value Positioning S
MSC Cruises
03.2025 - 06.2025
- Conducted consumer segmentation and designed a campaign targeting solo travelers aged 45+.
- Semifinalist project, recognized for its comprehensive psychograph's analysis and creative positioning proposal.
Market Intelligence Analyst
Chuck. E. Cheese's
02.2025 - 05.2025
- Assisted in research projects, gathering data from various sources to support academic objectives.
- A two-part project in which we conducted both qualitative and quantitative market research with the aim of obtaining key insights for the company and its improvements.
Ideation and Prototyping
Dalton Seminuevos
05.2024 - 06.2024
- Co-led the creation of a business model prototype aimed at improving inventory rotation and boosting sales.
- Winner of the corporate challenge, recognized for an innovative and practical solution to the company’s main business issue.
Market Discovery for Strategy Develop
Course Project With the Brand "Soya Snack"
02.2024 - 03.2024
Skilled at working collaboratively in a team environment.
- Designed a new packaging concept and sales channel proposal based on consumer behavior research.
- Finalist project selected for its strong branding and alignment with health-conscious consumer trends.
Education
B.A. - Marketing
Tecnológico De Monterrey, Campus Guadalajara
Zapopan, Jalisco 06.2027
Skills
- Hard Skills: Canva, SPSS, Tableau, Excel
- Soft Skills: Leadership, Teamwork and collaboration, Problem-solving, Flexible and adaptable, Decision-making
Accomplishments
- 3rd Place — Next Gen Business Challenge (Project: “Traffic Wave”), recognized for innovative business modeling and strategic feasibility.
Languages
Spanish (Native)
English (Advanced C1)
French (Intermediate B1)
Timeline
Segmentation and Value Positioning S
MSC Cruises
03.2025 - 06.2025
Market Intelligence Analyst
Chuck. E. Cheese's
02.2025 - 05.2025
Ideation and Prototyping
Dalton Seminuevos
05.2024 - 06.2024
Market Discovery for Strategy Develop
Course Project With the Brand "Soya Snack"
02.2024 - 03.2024
B.A. - Marketing
Tecnológico De Monterrey, Campus Guadalajara
Leadership & Extracurricular Activities
- Member of the Representative Choir Group, Tecnológico de Monterrey — performed in the Teatro Degollado, including the production “Orgullo de Jalisco” alongside tenor Plácido Domingo.
- Volunteer Captain, HiTec Orientation Program — led activities to support and integrate first-year students.