Adobe Premiere
Jan Bohnensteffen
Senior Content Strategist
Mexico City
Summary
Highly skilled content creator and online marketer with a strong background in business development and a passion for growing audiences and developing digital products. Proven track record of success in growing organic reach in social media and developing value-driven digital products.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Content Creator & Online Marketer
self-employed
Mexico City
01.2017 - Current
- Created three YouTube channels from scratch and grew them to more than 1.2 million subscribers and 150 million views in total.
- Coached approximately 55 people in social media growth strategies and helped them generate more than 30 million views across different platforms.
- Led a team of one full-time employee, one part-time employee, and three freelancers in strategy and execution.
- Developed and sold digital products such as courses and NFTs online.
Head of Content & Influencer Marketing
Prudence FCKN Festival (Freelance)
Querétaro
06.2022 - 10.2022
- Led content and influencer marketing efforts
- Recruited national influencers and oversaw the posts of over 20 regional influencers on Instagram and TikTok to promote the festival
- Developed promotion strategy in collaboration with the CTO and improved the landing page
- Successfully increased ticket sales, resulting in the sale of over 2,000 tickets for the first edition of the festival
Strategic Marketing Consultant
axion-e (Freelance)
Mexico City
03.2022 - 06.2022
- Developed the marketing strategy, including social media strategy and lead generation process
- Lead the hiring and onboarding process of one marketing FTE
Project Leader Business Development
Alba Group
Cologne
07.2014 - 12.2016
- Led three strategic growth projects from the first idea to market introduction
- Provided business development tasks to Executive Board
- Supported the Head of Strategy with M&A related tasks
Education
Master of Science - Business Administration
Universität Bayreuth
Bayreuth, Germany 10.2011 - 05.2014
Bachelor of Arts - International Business Studies
Universität Paderborn
Paderborn, Germany 10.2007 - 07.2011
Skills
Content Creation
Software
Adobe Photoshop
Avid Media Composer
Microsoft Office
Page Builders (Kajabi, Wix, etc)
Interests
Reading books about business, psychology and history
Teaching my dutch sheperd mix Loki new tricks
Listening to techno music
Travelling with friends and family
Mexican culture and food
Timeline
Head of Content & Influencer Marketing
Prudence FCKN Festival (Freelance)
06.2022 - 10.2022
Strategic Marketing Consultant
axion-e (Freelance)
03.2022 - 06.2022
Content Creator & Online Marketer
self-employed
01.2017 - Current
Project Leader Business Development
Alba Group
07.2014 - 12.2016
Master of Science - Business Administration
Universität Bayreuth
10.2011 - 05.2014
Bachelor of Arts - International Business Studies
Universität Paderborn
10.2007 - 07.2011
Similar Profiles
JESSE HEULITTJESSE HEULITT
Tree Trimmer & Landscaper at Self-EmployedTree Trimmer & Landscaper at Self-Employed
James ShawJames Shaw
Maintenance-technician /Handyman Assistant at Self-employedMaintenance-technician /Handyman Assistant at Self-employed
Pierre MaynardPierre Maynard
Freelance Content Creator at Self-employedFreelance Content Creator at Self-employed
Benjamin BrownBenjamin Brown
Independent Lawn Care and Snow Removal Service Provider at Self-employedIndependent Lawn Care and Snow Removal Service Provider at Self-employed
MARÍA ANTONIETA ÁLVAREZ FERNÁNDEZMARÍA ANTONIETA ÁLVAREZ FERNÁNDEZ
VP; Operational Risk Officer at CitibanamexVP; Operational Risk Officer at Citibanamex