Summary
Overview
Work History
Education
Skills
Others Jobs
Affiliations
Accomplishments
Certification
Languages
Websites
Timeline
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Janet Lepe

Janet Lepe

Calexico

Summary

Results-oriented Marketing Specialist with a passion for continuous learning and innovation. Skilled in leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Customer Service Representative

GEODIS
01.2022 - 01.2024
  • Handled high volumes of daily calls and emails, resolving issues efficiently and maintaining response time metrics.
  • Improved order status communication and reduced inquiry response time by 23%.
  • Performed administrative tasks, such as filing paperwork, updating databases, and generating reports.
  • Identified areas of improvement in customer service processes and suggested changes accordingly.
  • Remained calm and professional in stressful circumstances and effectively diffused tense situations.

Chief Marketing Officer

Emcorsoft
01.2018 - 01.2022
  • Directed strategic changes in marketing that resulted in substantial growth for Emcorsoft over five years
  • Increased organic lead conversions by 75%
  • Achieved remarkable 1700% growth in organic website traffic in 2022
  • I led a multidisciplinary team to improve marketing efforts through ongoing data analysis and process automation.
  • Oversaw the day-to-day operations of the marketing department including budgeting, staffing, training, and performance management.
  • Compiled data-driven insights on conversion rates and acquisition costs.
  • Trained and mentored staff members to maximize productivity.

Graphic Designer

Freelance
01.2017 - 01.2018
  • Led social media initiatives achieving up to 225% follower growth
  • Enhanced overall brand perception by developing strong, unique visual identities
  • Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
  • Crafted organic social media plan for Rescue Fenix, achieving +1M views in a viral campaign
  • Managed multiple projects simultaneously while meeting tight deadlines.
  • Generated website designs that are visually appealing yet user-friendly across multiple browsers and devices.
  • Maintained up-to-date knowledge of industry trends in graphic design technologies.
  • Developed wireframes and prototypes for website design projects, focusing on user experience.

Education

Diploma in Digital Marketing, Social Networks, and Web Measurement -

Sonora Institute of Technology

Bachelor's Degree in Graphic Design -

Sonora Institute of Technology

Skills

  • Multi-Task Management
  • Web performance optimization
  • Data-driven decision-making
  • Project Management
  • Team Development
  • CRM and customer relationship building

Others Jobs

  • Customer Service Attendant Coffe-n-Donuts
  • Event Lifeguard Campestre Club

Affiliations

  • Successfully led a prosthetics initiative for disabled dogs.
  • Certified in Basic First Aid.
  • Lifeguard and Event Volunteer.

Accomplishments

  • Distinguished Alumna Recognition
    I was selected as a Distinguished Alumna by my university due to my outstanding academic performance and contributions to collaborative projects.

Certification

  • Search Engine Optimization Certified.
  • Leadership and Team Management Certification.
  • Email Marketing Certification.
  • Content Marketing Certification.
  • Inbound Marketing Certification.
  • Hubspot Certified

Languages

Spanish
First Language
English
Advanced (C1)
C1

Timeline

Customer Service Representative

GEODIS
01.2022 - 01.2024

Chief Marketing Officer

Emcorsoft
01.2018 - 01.2022

Graphic Designer

Freelance
01.2017 - 01.2018

Diploma in Digital Marketing, Social Networks, and Web Measurement -

Sonora Institute of Technology

Bachelor's Degree in Graphic Design -

Sonora Institute of Technology

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Janet Lepe