Experienced with strategic planning, team leadership, and operational excellence. Utilizes forward-thinking approach to drive business growth and streamline processes. Track record of fostering collaborative environments and achieving measurable results.
Overview
22
22
years of professional experience
Work History
General Manager
Nautitecnica de Mexico
11.2023 - Current
Responsible for the startup of new business in the Marine market. Oriented to sales and service to local boat market and outside sales. Local focused on bassboat and outboards customers.
The company have 3 major business units: 1) local pro shop to cover boaters need on spare parts and accessories. 2) Integrated mechanics shop to service outboard motors and boats (mainly bassboats). 3) Outside sales for all over the country (Mexico) to marine market, including accessories and spare parts to any type of recreational boats.
Accomplishments: Significant sales growth overall in the 3 business units. Expanding customer base on the “outside” business side.
Sales Manager – Mexico and Colombia
Barnes de Mexico
Monterrey, Nuevo León, Mexico
05.2021 - 10.2023
Responsible for re-structure of sales team, new distribution strategy and growth in Mexico for all pumps and electric generators products.
Build and grow the sales team to cover Mexico properly. Also, directly work with the Key accounts on different regions to maximize sales and market share.
Build and execute the business plan and sales budget for each region and adjust key strategies as necessary in each region to accomplish the sales objectives.
Accomplishments: Significant sales growth overall (+35%) and increase dealer network coverage by 25%.
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Country Sales Leader – Mexico
Ebara Pumps Americas Corporation
08.2019 - 04.2021
Responsible for sales, distribution strategy and growth in Mexico for the Standard Pumps Division of Ebara Pumps. Also responsible to set and start up the new warehouse in Monterrey area. Build inventory levels, set up and implement software and hardware, also to hire different positions for this operation.
Build and grow the sales team to cover Mexico properly and soon expand sales to Central America and the Caribbean. Also, directly manage the Key accounts on the region.
Provide technical support and information for the proper selection of the equipment and its applications; perform trainings to our customer’s sale forces and technicians to improve the sales and service of our products.
Accomplishments: Significant sales growth on the region (+25%) and implementation and strategy of the new warehouse.
Latin America Sales Manager – Flow Technologies (Excluding Brazil)
Pentair Water – Flow Technologies
02.2018 - 07.2019
Responsible for sales, distribution strategy and growth in all Latin America countries (excluding Brazil) for the two divisions of Flow Technologies Products (Residential and Engineered) with their different brands and market segments.
I am also responsible to manage directly the “Key Accounts” in the region.
Provide technical support and information for the proper selection of the equipment and its applications; perform trainings to our customer’s sale forces and technicians to improve the sales and service of our products.
Accomplishments: Generating new business with important OEM’s on private label projects. Significant sales growth on the region in different markets.
Regional Sales Manager – (México, Central América & Caribbean)
Pentair Water – Flow Technologies
01.2008 - 01.2018
Responsible for sales, distribution strategy and business growth in the region for the two divisions of pump business (Residential Flow and Engineered Products) with different brands.
Also provide technical support and information for the proper selection of the equipment and its applications (water systems and Industrial products).
Accomplishments: Increased Industrial sales by 25%. Increased Water Systems sales by 30%. Added distribution: from 17 to 26 accounts in almost three years.
Regional Sales Manager – (Central America & Caribbean)
WICOR Industries
07.2003 - 12.2007
Responsible for sales, distribution strategy and growth in Central America and the Caribbean countries for the three business units (Water Systems, Pool & Spa and Filtration) with their different brands (Sta-Rite, Aermotor, Berkeley, Simer, Sta-Rite Pool, Sta-Rite Onga, Omni, Park).
Also provide technical support and information for the proper selection of the equipment and its applications. Run training sessions for sales staff (product knowledge and selection) and technical trainings for installers and engineers with our distributors.
Accomplishments: Added new distribution: from 12 to 17 accounts among the different business units. Increase water systems sales by 20%. Increase Pool sales by 30%. Increase Filtration sales by 25%.
Education
Colegio Regiomontano Contry
01.1983
Electrical Mechanical Engineer
Universidad Autónoma de Nuevo León
01.1993
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Instituto Regiomontano A.C.
01.1988
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Colegio Regiomontano Contry
01.1986
Skills
Good interpersonal skills very oriented to customer service and satisfaction English spoken Capable to work with a team or apply multiple skills to perform the job when on my own Accustomed to work by goals and forecasts Practical and results oriented
Operating Microsoft Office (Excel, Word, Power Point, Outlook, etc) basic AutoCAD Basic hardware, networks knowledge
Leadership and team building
Team player
Problem resolution
PERSONAL INFORMATION
Spanish / English
References
Carlos, Jasso Toy, Gerente Divisional zona norte y bajio, (81)2110 7678, Pinsa comercial SA de CV, Monterrey, NL, Mexico
Timeline
General Manager
Nautitecnica de Mexico
11.2023 - Current
Sales Manager – Mexico and Colombia
Barnes de Mexico
05.2021 - 10.2023
Country Sales Leader – Mexico
Ebara Pumps Americas Corporation
08.2019 - 04.2021
Latin America Sales Manager – Flow Technologies (Excluding Brazil)
Pentair Water – Flow Technologies
02.2018 - 07.2019
Regional Sales Manager – (México, Central América & Caribbean)
Pentair Water – Flow Technologies
01.2008 - 01.2018
Regional Sales Manager – (Central America & Caribbean)