Javier Ruiz
Playa del Carmen,Quintana Roo
Summary
With over 12 years of hands-on experience in media buying, I currently hold the position of Growth Marketing Manager at Shapermint, a leading online apparel retailer. I collaborate with a talented team to oversee an expenditure of multiple 7 figures per month in paid media advertising, primarily on Meta platforms. Throughout my career, I've had the privilege of working with top-tier media agencies and clients, honing my skills and expertise in driving successful campaigns. Cumulatively, I've managed well over $50M in advertising spend, strategically optimizing campaigns to achieve optimal results and ROI.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Growth Marketing Manager
Trafilea Tech E-commerce Group
08.2023 - Current
- I currently hold the position of Growth Marketing Manager at Shapermint, a leading online apparel retailer
- I collaborate with a talented team to oversee an expenditure of multiple 7 figures per month in paid media advertising, primarily on Meta platforms
- Throughout my career, I've had the privilege of working with top-tier media agencies and clients, honing my skills and expertise in driving successful campaigns
- Cumulatively, I've managed well over $50M in advertising spend, strategically optimizing campaigns to achieve optimal results and ROI.
Sr Media Buyer
t2ó | USA
10.2020 - 08.2023
- Bringing over a decade of media buying expertise, I collaborate with ecommerce brands as TOUS and Martiderm
- I also lead the lead generation strategy for a SaaS client called Bluecrew, an hourly workforce-as-a-service provider.
Sr Media Buyer
Roiback
05.2019 - 10.2020
- I specialized in empowering hotels to boost their direct online bookings through targeted paid media strategies
- Leveraging platforms like Google Ads, Facebook Ads, and Metasearch channels, I collaborated with renowned Mexican Caribbean hotel brands such as Valentin, The Fives, Oasis, Krystal, and numerous others
- My focus was on driving tangible results and maximizing ROI for each client
- Also helping the company increase their hotels portfolio.
Head of Performance
Octopus.mx
02.2019 - 05.2019
- Leading the paid media team and driving impactful campaigns for ecommerce, hotels and tourism-related clients.
Ecommerce Manager
Palladium Hotel Group
01.2017 - 01.2019
- I serve as the direct bookings lead overseeing the LATAM and Caribbean Hotels within the company, with a primary focus on targeting the USA, Canada, and LATAM markets
- In this role, I specialize in a wide range of areas crucial to driving online revenue and maximizing the digital presence of the hotels and resorts
- Specialized in media acquisition, e-commerce ops, KPI reporting, strategic partnerships, key account management, metasearch campaigns, brand alignment, and agency coordination.
Professor of Google Adwords
Internacional de Marketing. IM
06.2016 - 05.2017
- Helping students understand the Google Adwords ecosystem at the IM´s Digital Marketing Master.
Traffic Manager
Ddibi
06.2016 - 12.2016
- I spearheaded direct response performance marketing campaigns for esteemed clients including Movistar, NH, Kiehls, and UNIR
- I orchestrated campaigns across various channels like Google AdWords, Bing Ads, Facebook Ads, Twitter Ads with a primary focus on driving substantial transactional results.
Digital Marketing Manager
Especialista PPC
02.2012 - 05.2016
- I managed a robust portfolio by seamlessly integrating in-house and remote collaborations as a freelancer
- I led the management of advertising budgets for prestigious clients such as Fox, El Ministerio de Empleo, Fronda, or Burson Marsteller in collaboration with Difunde Online agency
- My client base extends across various industries including real estate, fashion, tourism, media or education.
Production Assistant
La cosa de las películas S.A.
01.2010 - 09.2010
- Production Assistant for commercials.
Education
Bachelor of Arts - BA - Mass Communication/Media Studies
Universidad Europea
01.2009
Erasmus - Design & Communication Skills
Cyprus College
01.2008
Skills
- Growth Marketing
- Funnel Optimization
- CRO
- Creative Strategy
- Media Buying
- Data Analytics
- People
- Copywriting
- Project Management
Certification
- The Belt Method Advanced
- Facebook Ads
Languages
Inglés
Personal Information
Title: Growth Marketing Manager, Trafilea | Ecommerce DTC | Acquisition
Publications
Por qué un blog WordPress es la opción más profesional
Timeline
Growth Marketing Manager
Trafilea Tech E-commerce Group
08.2023 - Current
Sr Media Buyer
t2ó | USA
10.2020 - 08.2023
Sr Media Buyer
Roiback
05.2019 - 10.2020
Head of Performance
Octopus.mx
02.2019 - 05.2019
Ecommerce Manager
Palladium Hotel Group
01.2017 - 01.2019
Professor of Google Adwords
Internacional de Marketing. IM
06.2016 - 05.2017
Traffic Manager
Ddibi
06.2016 - 12.2016
Digital Marketing Manager
Especialista PPC
02.2012 - 05.2016
Production Assistant
La cosa de las películas S.A.
01.2010 - 09.2010
Erasmus - Design & Communication Skills
Cyprus College
Bachelor of Arts - BA - Mass Communication/Media Studies
Universidad Europea
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