JAVIER CORDERO CRESPO
Mexico City
Summary
General Manager and commercial leader with a proven track record scaling omnichannel retail and marketplace businesses to $500M+ in revenue across North America, APAC, and EMEA. Expert in building new growth engines, expanding cross-border assortment, and improving price competitiveness while driving profitable growth. Experienced in full P&L ownership, marketplace ecosystem development, vendor and seller growth, and leading high-performing teams to execute at scale. Known for combining retail fundamentals, data-driven decision making, and operational discipline to improve customer value and long-term business sustainability.
Overview
13
13
years of professional experience
Work History
General Manager - Global International Expansion
AMAZON
Mexico City, Mexico
03.2025 - 11.2025
- Owned full P&L for a $500M+ cross-border retail business serving Mexico and Canada, driving revenue growth, price competitiveness, and contribution margin expansion.
- Scaled the business into the fastest-growing and most profitable channel by optimizing assortment mix, cost structure, and vendor economics.
- Led a 28-person cross-functional team across merchandising, operations, supply chain, and product to execute growth initiatives and improve customer experience.
- Designed a profitability and buying framework adopted globally to improve inventory productivity and decision quality.
- Implemented forecasting and business review cadences to improve demand planning accuracy and mitigate operational risk.
- Championed talent development by leading 200+ interviews and hiring top-tier talent, strengthening leadership depth and maintaining a high hiring bar.
Sr. Manager of Vendor Managers - Global International Expansion
AMAZON
05.2020 - 03.2025
- Designed and launched a global direct-import program expanding cross-border assortment and improving price leadership across five markets: Mexico, Canada, UAE, Singapore and Australia.
- Built scalable vendor onboarding and pipeline visibility processes to accelerate selection growth and margin performance.
- Scaled program from $0 to multi-million revenue while exceeding revenue targets by 40% and cost targets by 30%.
- Constructed and developed a global team and operating rhythms to support multi-market execution and sustainable growth.
- Established full P&L measurement shifting performance from cost savings to operating margin and inventory productivity.
Sr. Vendor Manager - Mexico Retail Business
AMAZON
08.2018 - 04.2020
- Drove 75% YoY revenue growth for the Consumer Electronics category by leveraging data-driven assortment and pricing strategies, exceeding targets by 23%.
- Captured an additional 643 bps in market share through the execution of customer-centric promotional strategies and improved value perception.
- Expanded product ecosystem by launching the refurbished products category, increasing customer access to affordable technology and driving incremental selection.
- Generated 10% incremental annual revenue through the leadership and execution of large-scale commercial events and cross-category marketing initiatives.
MBA External Strategic Consultant
MICROSOFT
Madrid, Spain
06.2017 - 08.2017
- Defined the go-to-market strategy for Azure Cloud targeting startups and spin-offs, utilizing design thinking to align product positioning with specific customer segments.
- Collaborated with cross-functional stakeholders to refine the sales motion and value proposition for cloud adoption in the European market.
Supply Chain Director
GRUPO DE ORO
Mexico City, Mexico
08.2015 - 12.2016
- Owned procurement, contracts, equipment strategy, and operational execution for a $325M annual spend business, leading 30+ team members across multiple large-scale construction projects.
- Designed and implemented scalable operating processes and performance tracking systems, improving cross-functional alignment between operations, finance, and commercial leadership.
- Delivered structural cost reductions of 35% in equipment rentals and 15% in fuel through end-to-end operational redesign and vendor performance management.
Sr. Strategic Planning Manager
GRUPO DE ORO
06.2012 - 07.2015
- Led ERP-integrated operations visibility initiatives, improving financial and operational planning accuracy across multiple concurrent projects and enabling more reliable forecasting and resource allocation.
Education
International MBA - Strategy & Entrepreneurship
IE Business School
Madrid, Spain12-2017
Industrial and Systems Engineering - undefined
Monterrey Institute of Technology (ITESM)
Monterrey, Mexico05-2012
Skills
- eCommerce & Marketplace Growth
- Cross-Border & Global Sourcing
- Pricing
- P&L Ownership
- Vendor Negotiations
- Cross Functional Leadership
- Data Driven Decision Making
- High Performance Team Development
Languages
Spanish
English
Portuguese
Timeline
General Manager - Global International Expansion
AMAZON
03.2025 - 11.2025
Sr. Manager of Vendor Managers - Global International Expansion
AMAZON
05.2020 - 03.2025
Sr. Vendor Manager - Mexico Retail Business
AMAZON
08.2018 - 04.2020
MBA External Strategic Consultant
MICROSOFT
06.2017 - 08.2017
Supply Chain Director
GRUPO DE ORO
08.2015 - 12.2016
Sr. Strategic Planning Manager
GRUPO DE ORO
06.2012 - 07.2015
Industrial and Systems Engineering - undefined
Monterrey Institute of Technology (ITESM)
International MBA - Strategy & Entrepreneurship
IE Business School