Juan Carlos Salmon Ibarra
Summary
Forward-thinking and results-driven sales leader with more than 10 years of experience in partnership development, account management and channel building. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions.
Overview
14
14
years of professional experience
Work History
Commercial Director
Palmaïa - The House of AïA
04.2022 - Current
- Create strategy and business planning for all segments together with the, , Marketing Director and Revenue Director to take as much from the share market
- Strategy and business development for Luxury Leisure, FIT and SMERF
- Directing the team for preparation, coordination and control of Site Inspections and FAM Trips for all segments
- Direction and support to BDMs, Sales Managers for negotiation and closure of Retreat and Groups programs
- Team working for Business development for contracting new TTOOs from Europe, Mexico, USA-Canada and South America
- Participation and coordination of Sales Calls in USA, Canada, EMEA & Mexico with BDMs and contracted representation companies
- RRPP with meeting planners, DMCs, OVCB, media and visitors to the hotels
- Elaborate Smart Plan & Annual Budget
- Supervise and coordinate with CRM e -blasts to B2B and B2C contacts
- Participate in weekly calls with team members & DOS NAM, DOS SAM and BDMs to review goals and budgets
- Yield analysis & Pricing
- Market Analysis (Benchmarking) via E-Commerce and Consortia Tools
- Strategic Planning Future (3 Month-6 Month-1 Year-1YH- 2 Year)
- Direct and design strategies for upselling for Reservations and Call Center Department, stablishing a minimum monthly goal.
Associate Director
Conrad Punta de Mita
10.2019 - 03.2022
- CMS, CIS, CEM and MPI, Work together with DOSM in strategy and business planning for all segments
- Strategy and business development MICE, SMERF & Transient
- Preparation, coordination and control of Site Inspections and FAM Trips for all segments
- Coordination and support to Sales Managers for negotiation and closure of group programs
- Participation in Sales Calls in USA, Canada & Mexico with OVCB and DMCs
- RRPP with meeting planners, DMCs, OVCB, media and visitors to the hotels
- Elaborate Smart Plan & Annual Budget
- Elaborate attractive group offers
- Supervise email templates for mailings
- Participate in weekly calls with team members & DOSM to review goals and budgets, plus other subjects
- Yield analysis & Pricing
- Market Analysis (Benchmarking)
- Strategic Planning Future (3 Month-6 Month-1 Year-1YH- 2 Year)
- Participate in HWS calls to review global and Americas strategies
- Work in collaboration with Revenue Department for special offers and EBBs
- Negotiate and contract with wholesalers.
Corporate Sales & Marketing Manager
- Grupo Vidanta
- CIS, CEM, CMS, ICCA & MPI
Multi-brand Corporate Sales & Marketing Manager
10.2015 - 10.2019
- (Sea Garden, Mayan Palace, The Grand Mayan, The Grand Bliss & The Grand Luxxe) for MICE & SMERF worldwide
- Strategy and business development for new group programs
- Preparation, coordination and control of Site Inspections and FAM Trips
- Negotiation and closure of group programs
- Participation in Sales Calls in USA, Canada & Mexico with OVCB and DMCs
- RRPP with meeting planners, DMCs, OVCB, media and visitors to the hotels
- Elaborate Smart Plan & Annual Budget
- Elaborate attractive group offers
- Supervise email templates for mailings
- Participate in weekly calls with Group Services Team & Director of Venue Destinations to review goals and budgets, plus other subjects
- Yield analysis & Pricing
- Market Analysis (Benchmarking) for each Property and destination
- Strategic Planning Future (3 Month-6 Month-1 Year-1YH)
- Ocean Breeze Resorts:
- RRPP with OTAs, Travel Agents and WS
- Elaborate Smart Plan & Annual Budget
- Elaborate attractive offers
- Yield analysis & Pricing
- Business development for primary and secondary markets
- Preparation, coordination and control of Site Inspections and FAM Trips with travel agents, OTAs and WS
- Coordination of participation in Sales Calls in USA, Canada & Mexico with OVCB and DMCs
- Market Analysis (Benchmarking) for each property and destination
- Strategic Planning Future (3Month-6 Month-1 Year-1YH)
- Other tasks: -Control and authorize the hotel´s room inventory
- Maintain all group www updated with latest offers (elitemeetings.com, CVent, Power Engine, etc) - Own master mailing list
- Assist in creation of collateral (in-house) and printing of flyers (in-house)
- Supervise team of mailings to customer base, competition shops, weekly, monthly and annual RevPar, bench mark & reports
- Actualize and communicate power point presentations for Corporate DORM, DOSM and DOH.
Sales Manager
The St. Regis Punta Mita Resort
06.2009 - 10.2015
- Sales and promotion of the hotel in the SMERF market
- Sales manager for the regions of Europe, Central and Latin America
- Strategy design for new group programs
- Business development for group´s market (SMERF & Europe/Central and South America)
- Preparation, coordination and control of Site Inspections and FAM Trips
- Negociation and closure of programs, weddings, family trips, etc
- Participation in Sales Calls in USA & Mexico
- RRPP with meeting planners, media and visitors to the hotel and wedding planners
- Other tasks: - Elaborate with Group Service Manager Smart Plan
- Tasks other groups - Elaborate with DORM attractive group offers -Offer and close groups from domestic secondary markets Monterrey and Guadalajara, and non-US non-domestic markets -Create email templates for mailings -Participate in St
- Regis sales calls where appropriate -Maintain good relationship with local DMCs -Participate in weekly calls with Mexican and international cluster Administrative tasks - Delphi Key Op - Team Hot Admin - Maintain all group www updated with latest offers (elitemeetings.com, starwoodmeetings.com, etc) - Own master mailing list - Assist in creation of collateral (inhouse) and printing of flyers (inhouse) - Responsible for accounting tasks (check an purchase orders) - Execute mailings to local customer base - Execute competition shops and reports
- General Information:
- Graduated from Universidad Iberoamericana-Laws and International Business.
Education
Bachelor of Arts - Law And International Business
Universidad Iberoamericana
05.2001 -
Timeline
Commercial Director
Palmaïa - The House of AïA
04.2022 - Current
Associate Director
Conrad Punta de Mita
10.2019 - 03.2022
Multi-brand Corporate Sales & Marketing Manager
10.2015 - 10.2019
Sales Manager
The St. Regis Punta Mita Resort
06.2009 - 10.2015
Bachelor of Arts - Law And International Business
Universidad Iberoamericana
05.2001 -
Corporate Sales & Marketing Manager
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