JENNIFER PINZÓN ARÉVALO
Marketing, Commercialization & Revenue Management
Cancún,ROO
Summary
Professional with a high level implementing and coordinating processes related to revenue management in the hospitality sector. Holds studies in marketing, revenue management, and hotel administration. Proven experience in structuring commercial processes, tourism, e-commerce, and profitability. Able to manage under organizational guidelines with great analytical capacity, goal-oriented, and highly skilled in planning and organization. Strong leadership skills to manage teams. The general focus of my profile is to create strategies that optimize direct channels, contributing to the growth and profitability of the business.
Overview
15
15
years of professional experience
2041
2041
years of post-secondary education
Work History
SENIOR DIRECT CHANNEL SPECIALIST MANAGER
GRUPO HBX – Roiback
10.2019 - Current
- Ensure the development of key account managers to achieve regional sales targets in Latin America
- Diagnose and improve optimization levels and maintain excellent business relationships with clients
- Assist the administrative team in defining sales budgets
- Ensure that the portfolio has strategies aligned with demand
- Monitor portfolio optimization levels per team member and client
- Lead team development to ensure continuous knowledge growth
- Act as a facilitator in coordinating tasks with different company departments
- Generate reports for the director on regional results
- Conduct commercial visits with the assigned key account manager
- Lead the marketing team to develop digital marketing strategies
- Motivate the team to propose innovative tools to improve hotel revenue through their websites
REVENUE COORDINATOR
Viaggio Apartamentos & Hoteles
03.2016 - 05.2019
- Create pricing and rate strategies by room type and market segments
- Define the ideal business mix and channel mix, along with overbooking, rate fencing, and restriction strategies
- Monitor events or trends affecting natural demand
- Analyze competitors by room type and generate MPI, ARI, and RGI reports
- Execute strategies using various tools such as PMS, IDS, OTAs, BE, and GDS
- Analyze group requests to recommend the best rate, accommodation, and product
- Increase profitability per available room
TEAM LEADER OF ANALYSTS – ANDEAN REGION, CENTRAL AMERICA & ANTILLES
Servicios On-Line – Despegar.com
07.2015 - 01.2016
- Monitor parity (Rate & Availability)
- Load and update hotels in PAM, Juniper, and Sugar
- Train properties and provide operational support for customer cases
- Track individual and regional performance results
- Train in new processes, competitor tracking, and employee well-being
SENIOR PARITY ANALYST – ANDEAN REGION, CENTRAL AMERICA & ANTILLES
Servicios On-Line – Despegar.com
08.2014 - 06.2015
- Develop and implement fair pricing management processes within the team
- Train, monitor, and evaluate team members’ performance
- Advise and train hotels
PARITY ANALYST – ANDEAN REGION, CENTRAL AMERICA & ANTILLES
Servicios On-Line – Despegar.com
11.2013 - 07.2014
- Monitor rate parity across different online travel agencies
- Analyze, create, and implement strategies for the team to meet quarterly budget targets
- Advise and train hotels
CORPORATE OTA ANALYST
Hoteles Estelar S.A.
03.2013 - 11.2013
- Design, analyze, and load new proposals
- Monitor, update, and maintain customer reviews on OTAs
- Build business relationships with partners and create promotional strategies
- Research new agencies to establish alliances for market expansion
E-COMMERCE ANALYST
Hoteles Estelar S.A.
06.2011 - 03.2013
- Operate and manage IDS
- Conduct basic strategy analysis to improve revenue by leveraging promotions or restrictions based on type, season, and hotel location
- Implement iDeas as a Revenue Management System and Ez-yield in multiple hotels
- Manage and update website content
MULTICHANNEL SALES ADVISOR
Ventas & Servicios S.A.
03.2010 - 06.2011
- Handle and confirm reservations for individual clients, corporate clients, and travel agents
- Manage electronic channels for IDS reservations
Education
MASTER’S DEGREE - MARKETING, COMMERCIALIZATION & REVENUE MANAGEMENT
The Ostelea School of Tourism & Hospitality – University of Lleida
LleidaSEMINAR - DIRECT MARKET, INTERNET, AND SOCIAL MEDIA IN HOTEL SERVICES COMMERCIAL MANAGEMENT
Universidad Externado de Colombia
5TH MEETING - RESPONSIBLE TOURISM – A SUCCESSFUL BUSINESS
Universidad Externado de Colombia
No Degree - HOTEL REVENUE MANAGEMENT
Universidad Externado De Colombia
Bogotá, Colombia 05.2001 - 01.2012
TECHNOLOGY - HOSPITALITY ADMINISTRATION
SENA (Centro Agroecológico Y Empresarial)
05.2001 - 01.2008
Skills
Team leadership
Performance management
Market research
Customer relationship management
Sales strategies
Business analysis
Strategic planning
Marketing strategy
Project management
Financial analysis
Leadership
Discipline
Strategic Management
Effective Communication
Teamwork
Adaptability
Office tools
PMS
OTAs: Bookingcom
Channel Managers
CRM
Marketing Digital (GAds, Metas, SEO)
RMS
Performance indicators (Impressions, IS, Conversion Rate, CPA)
Other Education
- SEMINAR ON DIRECT MARKET, INTERNET, AND SOCIAL MEDIA IN HOTEL SERVICES COMMERCIAL MANAGEMENT, Universidad Externado de Colombia, 01/01/12
- 5TH MEETING ON RESPONSIBLE TOURISM – A SUCCESSFUL BUSINESS, Universidad Externado de Colombia, 01/01/07
Timeline
SENIOR DIRECT CHANNEL SPECIALIST MANAGER
GRUPO HBX – Roiback
10.2019 - Current
REVENUE COORDINATOR
Viaggio Apartamentos & Hoteles
03.2016 - 05.2019
TEAM LEADER OF ANALYSTS – ANDEAN REGION, CENTRAL AMERICA & ANTILLES
Servicios On-Line – Despegar.com
07.2015 - 01.2016
SENIOR PARITY ANALYST – ANDEAN REGION, CENTRAL AMERICA & ANTILLES
Servicios On-Line – Despegar.com
08.2014 - 06.2015
PARITY ANALYST – ANDEAN REGION, CENTRAL AMERICA & ANTILLES
Servicios On-Line – Despegar.com
11.2013 - 07.2014
CORPORATE OTA ANALYST
Hoteles Estelar S.A.
03.2013 - 11.2013
E-COMMERCE ANALYST
Hoteles Estelar S.A.
06.2011 - 03.2013
MULTICHANNEL SALES ADVISOR
Ventas & Servicios S.A.
03.2010 - 06.2011
No Degree - HOTEL REVENUE MANAGEMENT
Universidad Externado De Colombia
05.2001 - 01.2012
TECHNOLOGY - HOSPITALITY ADMINISTRATION
SENA (Centro Agroecológico Y Empresarial)
05.2001 - 01.2008
SEMINAR - DIRECT MARKET, INTERNET, AND SOCIAL MEDIA IN HOTEL SERVICES COMMERCIAL MANAGEMENT
Universidad Externado de Colombia
5TH MEETING - RESPONSIBLE TOURISM – A SUCCESSFUL BUSINESS
Universidad Externado de Colombia
MASTER’S DEGREE - MARKETING, COMMERCIALIZATION & REVENUE MANAGEMENT
The Ostelea School of Tourism & Hospitality – University of Lleida