Jesús Rosales
Hotel Manager
Cancun
Summary
Dynamic and results-driven hospitality executive with over 20 years of experience in luxury hotel management. Proven expertise in leading large teams, driving guest satisfaction, and optimizing financial performance. Adept at executing high-impact CAPEX projects, overseeing hotel renovations operations, and ensuring adherence to 4 Diamonds AAA standards. Extensive knowledge of Cristal quality audits, Travelife certification, and sustainability practices. A visionary leader committed to excellence in service and operational efficiency.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Resident Hotel Director
Blue Diamond Resorts / Planet Hollywood Costa Rica and Planet Hollywood Cancún
12.2022 - Current
- Direct and Manage hotel operations, including guest satisfaction, quality standards, budget control, and staff management for a 292-room property with 9 restaurants and bars (Planet Hollywood Costa Rica)
- Initiated projects to enhance revenue and improve MICE segment operations and cost control
- Promoted to Planet Hollywood Cancun, to manage hotel operations, guest satisfaction, quality standards, budget control, capex projects and staff management for a 1028-room property with 13 restaurants and bars
- Spearheaded quality control and Cristal audits
- Ensuring compliance with AAA 4 Diamond standards
- Led CAPEX projects, optimizing operations and infrastructure to enhance guest experience and revenue
- Leading the implementation of a LEAN project to optimize operations and efficiency
- Part of the team responsible for implementing the PH mobile application to enhance guest experience
- Report directly to the General Manager and oversee all operational and financial goals
- Budget , financial and inventory control
Council Member
GLG (Gerson Lehrman Group)
01.2014 - Current
- Provided consulting services based on extensive hotel management expertise to senior executives and investors
Teacher & Trainer
Wake up Formación
02.2019 - 01.2023
- Delivered professional training courses in operations, SOPs, sales, marketing, revenue, and F&B in 4 and 5-star hotels
General Manager & Commercial Director
LOTIAMUS SL, Sunflower Hotel
05.2018 - 01.2023
- Oversaw the transformation of an apartment building into a 4-star aparthotel, managing renovation, supplier contracts, staffing, and business strategies
- Secured agreements with major tour operators for site renovation financing
- Increased ADR by €2 above the competitive set
Internship Area General Manager
Westone Hotels Limited
10.2017 - 03.2018
- Managed daily operations across three hotels, focusing on sales enhancement, revenue growth, customer satisfaction, and cost control
- Achieved an 18% profit increase in December compared to the previous year
Director of Sales & Marketing
La Manga Club Sports and Leisure
05.2016 - 10.2017
- Led sales and marketing for MICE, corporate, and sports segments, managing a 570-hectare complex with 360 rooms and extensive sports facilities
- Boosted room nights by 1200 ahead of pace and increased ADR by €4.8
Director of Sales & Marketing
Plaza Suites Mexico City and Clarum 101
12.2014 - 11.2015
- Enhanced market presence and increased occupancy by 30% for two boutique hotels
- Implemented OTA strategies, raising ADR by $19 USD
Corporate Director of Sales and Marketing America
RIU Hotels and Resorts
06.2013 - 11.2014
- Managed the MICE segment across 41 properties, developing business strategies and overseeing 27 direct and 85 indirect staff members
- Increased revenue by 90% and ADR for MICE by 12%
Sales Manager UK
Ritz Carlton Abama
11.2012 - 06.2013
- Managed MICE segment for the UK market, enhancing commercial relationships and increasing MICE business by 15%
Sales Manager & Banquet Manager
Gran Meliá Palacio de Isora
01.2011 - 12.2012
- Achieved annual group sales goals and increased wedding market by 20%
- Managed large-scale events, including operations for 'Clash of the Titans 2' and 'Fast and Furious 6'
Sales Executive - Duty Manager
Sheraton La Caleta Resort & Spa
07.2005 - 07.2010
- Developed MICE segment, achieving an average annual increase of 14% in goals
- Played a key role in the hotel's category upgrade and implemented successful Six Sigma projects
Education
Executive MBA - undefined
ENEB
Barcelona 09.2023 - 9 2025
Executive Master in Hotel & Food and Beverages Direction - undefined
Ostelea Tourism Management School
Barcelona 01.2020 - 1 2022
Degree in Financial Management - undefined
I.U.P.G.
Caracas 01.1997 - 1 2001
Skills
Expertise in the luxury segment
Experienced in AAA Standards
Experienced in sustainability certifications (Travelife, Biosphere)
Proficient in online and offline marketing
HACCP trained
Strong communication and team collaboration skills
Proven negotiation and public relations abilities
Goal-oriented with a focus on results
Proficient in Delphi
Proficient in OPERA
Proficient in GDS
Proficient in CRM
Skilled in project management
Skilled in revenue optimization
Experienced in large-scale budget management
Experienced in staff development
Certificationsandcourses
- Food Safety by SERVSAFE, 2023
- Revenue Management, Ostelea, 2022
- Various professional development courses in management, sales, and hospitality
Personal Information
- Date of Birth: 01/08/80
- Nationality: Spanish
- Marital Status: Married, 3 children
Additionalrelevantexperience
- Council Member, GLG (Gerson Lehrman Group), 01/01/14, Current, Provided consulting services based on extensive hotel management expertise to senior executives and investors.
- Teacher & Trainer, Wake up Formación, 02/01/19, 01/01/23, Delivered professional training courses in operations, SOPs, sales, marketing, revenue, and F&B in 4 and 5-star hotels.
Timeline
Executive MBA - undefined
ENEB
09.2023 - 9 2025
Resident Hotel Director
Blue Diamond Resorts / Planet Hollywood Costa Rica and Planet Hollywood Cancún
12.2022 - Current
Executive Master in Hotel & Food and Beverages Direction - undefined
Ostelea Tourism Management School
01.2020 - 1 2022
Teacher & Trainer
Wake up Formación
02.2019 - 01.2023
General Manager & Commercial Director
LOTIAMUS SL, Sunflower Hotel
05.2018 - 01.2023
Internship Area General Manager
Westone Hotels Limited
10.2017 - 03.2018
Director of Sales & Marketing
La Manga Club Sports and Leisure
05.2016 - 10.2017
Director of Sales & Marketing
Plaza Suites Mexico City and Clarum 101
12.2014 - 11.2015
Council Member
GLG (Gerson Lehrman Group)
01.2014 - Current
Corporate Director of Sales and Marketing America
RIU Hotels and Resorts
06.2013 - 11.2014
Sales Manager UK
Ritz Carlton Abama
11.2012 - 06.2013
Sales Manager & Banquet Manager
Gran Meliá Palacio de Isora
01.2011 - 12.2012
Sales Executive - Duty Manager
Sheraton La Caleta Resort & Spa
07.2005 - 07.2010
Degree in Financial Management - undefined
I.U.P.G.
01.1997 - 1 2001