Jesús Rosales
Hotel Manager
Cancun
Summary
Dynamic and results-driven hospitality executive with over 20 years of experience in luxury hotel management. Proven expertise in leading large teams, driving guest satisfaction, and optimizing financial performance. Adept at executing high-impact CAPEX projects, overseeing hotel renovations operations, and ensuring adherence to 4 Diamonds AAA standards. Extensive knowledge of Cristal quality audits, Travelife certification, and sustainability practices. A visionary leader committed to excellence in service and operational efficiency.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Resident Hotel Director
Blue Diamond Resorts / Planet Hollywood Costa Rica and Planet Hollywood Cancún
12.2022 - Current
- Direct and Manage hotel operations, including guest satisfaction, quality standards, budget control, and staff management for a 292-room property with 9 restaurants and bars (Planet Hollywood Costa Rica)
- Initiated projects to enhance revenue and improve MICE segment operations and cost control
- Promoted to Planet Hollywood Cancun, to manage hotel operations, guest satisfaction, quality standards, budget control, capex projects and staff management for a 1028-room property with 13 restaurants and bars
- Spearheaded quality control and Cristal audits
- Ensuring compliance with AAA 4 Diamond standards
- Led CAPEX projects, optimizing operations and infrastructure to enhance guest experience and revenue
- Leading the implementation of a LEAN project to optimize operations and efficiency
- Part of the team responsible for implementing the PH mobile application to enhance guest experience
- Report directly to the General Manager and oversee all operational and financial goals
- Budget , financial and inventory control
Council Member
GLG (Gerson Lehrman Group)
01.2014 - Current
- Provided consulting services based on extensive hotel management expertise to senior executives and investors
Teacher & Trainer
Wake up Formación
02.2019 - 01.2023
- Delivered professional training courses in operations, SOPs, sales, marketing, revenue, and F&B in 4 and 5-star hotels
General Manager & Commercial Director
LOTIAMUS SL, Sunflower Hotel
05.2018 - 01.2023
- Oversaw the transformation of an apartment building into a 4-star aparthotel, managing renovation, supplier contracts, staffing, and business strategies
- Secured agreements with major tour operators for site renovation financing
- Increased ADR by €2 above the competitive set
Internship Area General Manager
Westone Hotels Limited
10.2017 - 03.2018
- Managed daily operations across three hotels, focusing on sales enhancement, revenue growth, customer satisfaction, and cost control
- Achieved an 18% profit increase in December compared to the previous year
Director of Sales & Marketing
La Manga Club Sports and Leisure
05.2016 - 10.2017
- Led sales and marketing for MICE, corporate, and sports segments, managing a 570-hectare complex with 360 rooms and extensive sports facilities
- Boosted room nights by 1200 ahead of pace and increased ADR by €4.8
Director of Sales & Marketing
Plaza Suites Mexico City and Clarum 101
12.2014 - 11.2015
- Enhanced market presence and increased occupancy by 30% for two boutique hotels
- Implemented OTA strategies, raising ADR by $19 USD
Corporate Director of Sales and Marketing America
RIU Hotels and Resorts
06.2013 - 11.2014
- Managed the MICE segment across 41 properties, developing business strategies and overseeing 27 direct and 85 indirect staff members
- Increased revenue by 90% and ADR for MICE by 12%
Sales Manager UK
Ritz Carlton Abama
11.2012 - 06.2013
- Managed MICE segment for the UK market, enhancing commercial relationships and increasing MICE business by 15%
Sales Manager & Banquet Manager
Gran Meliá Palacio de Isora
01.2011 - 12.2012
- Achieved annual group sales goals and increased wedding market by 20%
- Managed large-scale events, including operations for 'Clash of the Titans 2' and 'Fast and Furious 6'
Sales Executive - Duty Manager
Sheraton La Caleta Resort & Spa
07.2005 - 07.2010
- Developed MICE segment, achieving an average annual increase of 14% in goals
- Played a key role in the hotel's category upgrade and implemented successful Six Sigma projects
Education
Executive MBA - undefined
ENEB
Barcelona 09.2023 - 9 2025
Executive Master in Hotel & Food and Beverages Direction - undefined
Ostelea Tourism Management School
Barcelona 01.2020 - 1 2022
Degree in Financial Management - undefined
I.U.P.G.
Caracas 01.1997 - 1 2001
Skills
Expertise in the luxury segment
Certificationsandcourses
- Food Safety by SERVSAFE, 2023
- Revenue Management, Ostelea, 2022
- Various professional development courses in management, sales, and hospitality
Personal Information
- Date of Birth: 01/08/80
- Nationality: Spanish
- Marital Status: Married, 3 children
Additionalrelevantexperience
- Council Member, GLG (Gerson Lehrman Group), 01/01/14, Current, Provided consulting services based on extensive hotel management expertise to senior executives and investors.
- Teacher & Trainer, Wake up Formación, 02/01/19, 01/01/23, Delivered professional training courses in operations, SOPs, sales, marketing, revenue, and F&B in 4 and 5-star hotels.
Timeline
Executive MBA - undefined
ENEB
09.2023 - 9 2025
Resident Hotel Director
Blue Diamond Resorts / Planet Hollywood Costa Rica and Planet Hollywood Cancún
12.2022 - Current
Executive Master in Hotel & Food and Beverages Direction - undefined
Ostelea Tourism Management School
01.2020 - 1 2022
Teacher & Trainer
Wake up Formación
02.2019 - 01.2023
General Manager & Commercial Director
LOTIAMUS SL, Sunflower Hotel
05.2018 - 01.2023
Internship Area General Manager
Westone Hotels Limited
10.2017 - 03.2018
Director of Sales & Marketing
La Manga Club Sports and Leisure
05.2016 - 10.2017
Director of Sales & Marketing
Plaza Suites Mexico City and Clarum 101
12.2014 - 11.2015
Council Member
GLG (Gerson Lehrman Group)
01.2014 - Current
Corporate Director of Sales and Marketing America
RIU Hotels and Resorts
06.2013 - 11.2014
Sales Manager UK
Ritz Carlton Abama
11.2012 - 06.2013
Sales Manager & Banquet Manager
Gran Meliá Palacio de Isora
01.2011 - 12.2012
Sales Executive - Duty Manager
Sheraton La Caleta Resort & Spa
07.2005 - 07.2010
Degree in Financial Management - undefined
I.U.P.G.
01.1997 - 1 2001
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