Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Jessica Ferro

Learning Experience Designer
Johannesburg,Gauteng
Jessica Ferro

Summary

Resourceful and innovative Learning Designer with over eleven years of experience in learning and curriculum development for wide variety of cultural and professional backgrounds. Offering insightful analysis of content and design to design learning programs that achieve desired outcomes. Strong communication and interpersonal skills to build relationships with stakeholders and assess learning needs. Clear understanding of adult learning theory and experience using ADDIE and Merrill's Principles of Learning in course design. Motivated to learn, grow and excel in the Learning and Development Industry.

Overview

11
years of professional experience
6
years of post-secondary education

Work History

Construct Education
Johannesburg, Gauteng

Learning Experience Designer
11.2020 - Current

Job overview

Learning Design Projects

  • Assigned Lead Learning Designer on New Leaders' National Aspiring Principals Fellowship.
  • Designed and delivered online courses for New Leaders' National Aspiring Principals Fellowship which achieved 100% student satisfaction rate.
  • Designed and delivered Marketing Management, Global Business and Entrepreneurship MBA courses for Howard University, USA.

Learning Design Responsibilities

  • Worked with subject experts, academic director, fellow learning designers, and production team to create engaging and effective learning content.
  • Presented learning concepts and proof of concepts to subject matter experts and academic director.
  • Involved in learning needs identification, analysis, design, development, and transitioning to delivery.
  • Identified learning objectives for each learning experience component based on desired learning outcomes; aligning content to appropriate learning objectives.
  • Implemented learning design in accordance with results of learning needs analysis.
  • Applied Merrill's Principles of Instruction and active learning strategies during development and improvement of learning materials.
  • Developed comprehensive design documentation, including course outlines, blueprints, and storyboards.
  • Collaborated with learning technologists to build courses on Canvas LMS.
  • Evaluated quality of learning experience(s) to durable learning according to internal quality assurance.
  • Identified improvement areas based on student feedback.
  • Educated subject matter experts on available technological tools including Yellowdig, Hypothes.is, Kaltura, Annoto, and H5P.
  • Wrote scripts for person-to-camera videos and motion graphic videos.
  • Mentored and coached junior learning designers in the principles of
    learning design.
  • Reviewed and provided feedback on junior learning designers course outlines, blueprints and storyboards.

Learnship

Business English Coach
12.2018 - 10.2020

Job overview

Relationship Management

  • Developed meaningful, trusting relationships with over 100 international students from companies such as Deloitte, Netflix, KPMG, and IBM.

Lesson Preparation

  • Prepared and implemented course material covering required course topics.
  • Prepared personalized, comprehensive English curriculum for multiple students according to their learning needs.
  • Planned dynamic lessons to increase student comprehension of materials.
  • Utilized multimedia strategies and technology to convey information in fresh and interesting ways.
  • Designed individual education plans to encourage student growth according to different learning abilities and needs.

The King's School, Robin Hills
Johannesburg, Gauteng

Head of English
01.2017 - 12.2019

Job overview

Relationship Management and Leadership

  • Observed, coached and mentored instructional staff to promote warm, structured and responsive classroom culture.
  • Supported fellow and student teachers by mentoring on classroom management, lesson planning and activity organization.
  • Evaluated performance continuously to identify areas in need of improvement and implement strategies to keep team on-track.

Teaching Responsibilities

  • Prepared over 40 matriculants per year for matriculant examinations.
  • Improved matriculant results by 5% - 10% respectively.
  • Instructed over 100 students in core educational principles, concepts and in-depth subject matter.
  • Planned and implemented integrated lessons to meet national standards of Independent Education Board.
  • Designed dynamic lesson plans based on student interests to increase overall student learning and engagement.
  • Reviewed curriculum and devised alternate approaches to presenting lessons to increase student understanding.
  • Encouraged creative thinking and motivated students by addressing individual strengths and weaknesses based on testing results.
  • Implemented creative ways to foster curiosity for complex principles through hands-on learning and planned activities.

The King's School, Linbro Park
Johannesburg, Gauteng

English Language Teacher
01.2011 - 12.2015

Job overview

Teaching Responsibilities

  • Taught lessons to over eighty students throughout three grade levels.
  • Developed overall yearly curriculum for teaching English-language learners based on school and national requirements.
  • Delivered instruction in language arts encompassing reading, grammar, composition and literature, working with teachers in other subjects to integrate skills across curriculum.
  • Designed exams to test fluency in reading, writing, speaking and comprehension of English language.
  • Graded students work based on completion, timeliness and accuracy and kept detailed records of grades.
  • Planned and implemented lessons to positively increase vocabulary and sentence structure skills.
  • Authored tests and quizzes to evaluate student learning and comprehension.
  • Developed teaching materials to supplement standard curriculum, enhancing learning concepts and promoting student engagement.
  • Monitored comprehension of material among students and created re-teaching strategies to cover gaps in learning indicated by test scores and quizzes

Relationship Management

  • Established positive classroom management boundaries to create safe, known environment for behavior among students.
  • Worked one-on-one with students needing individualized attention and developed with special learning plans for struggling people.

Education

University of Witwatersrand
, Johannesburg, South Africa

Bachelor of Arts from Honours in Publishing Studies
01.2013 - 12.2014

University Overview

  • The Honors Programme included the following subjects:
  • The Publishing Environment, Proofreading and Copy-editing in English, Sales and Marketing, Commissioning, Publishing Management & Finance, Design and Production.

University of Witwatersrand
, Johannesburg, South Africa

Bachelor of Arts from Postgraduate in Education
01.2010 - 12.2010

University Overview

  • Majored in teaching English Home Language to FET and Senior Phase learners.
  • Sub-majored in Senior Phase Life Orientation.

The University of Witwatersrand
, Johannesburg, South Africa

Bachelor of Arts from English Literature And Media Studies
01.2007 - 12.2009

University Overview

  • Majored in Media Studies and English Literature. Completed Sociology (second year).
  • Completed courses in: Economics, International Relations

Skills

Adult Learning Principles

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Timeline

Learning Experience Designer

Construct Education
11.2020 - Current

Business English Coach

Learnship
12.2018 - 10.2020

Head of English

The King's School, Robin Hills
01.2017 - 12.2019

University of Witwatersrand

Bachelor of Arts from Honours in Publishing Studies
01.2013 - 12.2014

English Language Teacher

The King's School, Linbro Park
01.2011 - 12.2015

University of Witwatersrand

Bachelor of Arts from Postgraduate in Education
01.2010 - 12.2010

The University of Witwatersrand

Bachelor of Arts from English Literature And Media Studies
01.2007 - 12.2009
Jessica Ferro Learning Experience Designer