JESSICA HIDALGO

Responsibilities:

· Definition and implementation of the national commercial strategy for cereals, managing P&L and sales forecasts, and leading a team of 5 managers to drive talent and performance.

· Optimization of commercial processes using artificial intelligence tools, enhancing efficiency and decision-making across all sales channels.

Achievements:

· 9% revenue growth and a 1.6 pp increase in market share through a balanced strategy of pricing, promotions, and omnichannel activations at the point of sale.

· 2.5 pp increase in profitability by optimizing the portfolio, reducing waste by 46%, and implementing an effective pricing strategy.

Responsibilities:

· Development and implementation of category strategies for key clients, driving growth and anticipating emerging trends to create dynamic commercial strategies.

· Integration of artificial intelligence in data management and leadership of a team of 30 professionals, enhancing talent and improving performance

Achievements:

· Implemented an innovative working model that increased category strategy effectiveness from 60% to 90% by integrating areas and establishing a real-time reading system at the point of sale.

· Led the negotiation for the leadership of Infant Formulas at Grupo Walmart, generating benefits exceeding $500 million for the company and contributing to winning the SUPPLIER OF THE YEAR award.

· Reduced employee turnover by 42% through a 360-degree plan addressing key needs via training, recognition, and integration.

Responsibilities:

· Lead cross-functional teams to execute commercial and operational strategies for the Grupo Walmart account, ensuring compliance with objectives and performance expectations.

· Manage client relationships and analyze sales and market data to identify growth opportunities and optimize account profitability.

Achievements:

· Implemented the first omnichannel campaign in 95% of the group's stores, achieving a 25% growth in both the category and the brand while maintaining sustainable growth post-COVID.

· Increased profitability by 300 bps through renegotiating commercial and logistical terms with Grupo Walmart and championed the implementation of the global sales academy, training over 50 colleagues.

Responsibilities:

· Develop and execute sales strategies for the modern channel in the Valley of Mexico, ensuring compliance with volume, execution, and profitability objectives.

· Manage and strengthen relationships with key clients and distributors, optimizing brand presence and overseeing the sales team's performance.

Achievements:

· Surpassed volume loss with the primary client, achieving channel growth through innovative strategies that increased market share.

· Improved channel profitability by 25% by implementing optimal resource management processes and led a cultural shift towards effective revenue management within the sales team.

Responsibilities:

· Develop and execute commercial strategies to maximize growth and profitability for the Walmart Group account, controlling promotional spending and ensuring KPI compliance with the client.

· Manage key client relationships, ensuring alignment of goals and meeting performance expectations.

Achievements:

· Achieved 30% growth in the account and improved profitability by 400 basis points through the implementation of a portfolio strategy focused on price points and proximity consumption occasions.

Responsibilities:

• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Strengthened client relationships through regular communication and effective problemsolving.

Achievements:

· Achieved 30% growth in the account and improved profitability by 400 basis points through the implementation of a portfolio strategy focused on price points and proximity consumption occasions.

Achievements:

· Designed and implemented a communication campaign for the new home delivery business model, transforming over 500 market routes and significantly increasing channel profitability.

Achievements:

· Selected as a trainee from a rigorous recruitment process involving over 15,000 candidates, standing out as one of the 15 finalists chosen for my skills and potential.