Photoshop
Jesús Antonio
Marketing Professional
Durango
Summary
Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed and implemented success marketing campaigns through more than 20 years of experience in political marketing with more than 40 campaigns at the municipal, state and federal level, in addition to the 2006 presidential campaign. Media marketing as producer and director of commercials and more than 50 music videos from 2003 to 2008.
Marketing professional versed in trend analysis and schedule oversight. Analytical, detail-oriented team player. Provides strong technological skills with solid abilities in office, design and data analytics software (SPSS, CRM, Power BI, etc).
Superb oral and written communication skills and knowledge of business metrics, as well as the ability to communicate, present and train work teams allowed to achieve the desired results.
Overview
24
24
years of professional experience
7
7
years of post-secondary education
7
7
Certifications
2
2
Languages
Work History
Professor
TecMilenio
Durango
07.2011 - Current
- Teacher responsible for subjects related to marketing, sales and strategic analysis for professional and master's level.
- Taught more than 10 subjects per year on average during pandemic (2020 and 2021), innovating pedagogical techniques.
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
- Shifted between informal and formal methods of teaching to create multi-layered web of learning incorporating experiments, practical activities, discussions and projects into lessons.
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
- Created dynamic learning environment that valued instructor and student interaction.
- Researched and selected course texts and supplemental learning materials.
Marketing Coordinator
Cadena Comercial OXXO
Durango
02.2016 - 01.2022
- Developed and implemented performance improvement strategies and plans to promote sales and margin growth.
- Worked with customers (Internal and external), to understand needs and provide excellent service.
- Oversaw strategic commercial execution for both districts and their 250 stores in plaza Durango.
- Used critical thinking to break down problems, evaluate solutions and make decisions as quickly and efficiently as possible.
- Resolved conflicts and negotiated mutually beneficial agreements between internal departments and external collaborators.
- Prepared variety of different written communications, reports and documents to facilitate decision making by operational and management team.
- Negotiate activation of local services with government institutions and important private companies, as well as development of products from local entrepreneurs.
Marketing Manager
Museo Interactivo Bebeleche
Durango
02.2012 - 01.2016
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked on content marketing to create new concepts that expanded catalog of services by 60%.
- Increased visits to museum year over year by more than 12% comparatively, in addition to increasing value of product by more than 40%, which represented margin of more than 27%, allowing financial autonomy of organization.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Prepared variety of different presentations of results, sales projections and brochures.
- Created plans, critical paths and communicated deadlines to complete projects on time for sales, design and customer service team.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
PR and Communications Officer
Sorteo Tec - Tecnológico de Monterrey
Monterrey
07.2009 - 06.2011
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
- Produced and distributed material internal and external communications.
- Collaborate to organize "open house" for presentation of main award "La Casa del Tec" to media and sponsoring companies.
- Managed quarterly media budget, increasing communication impacts by more than 27% during 2 years had this responsibility. Improving brand perception.
- Responsible for photo and video production and supervision of visual and sound editing tasks with production houses and advertising agencies.
- Editor-in-chief of magazine "Casas Tec", for which had to sell advertising spaces, coordinate design and photos, as well as write editorial and promotional content.
Advertising and Promotion Manager
Latin America Movie Theatres, SAPI de CV - MMCinemas (Cinemex)
Monterrey
02.2008 - 06.2009
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Worked within applicable standards, policies and regulatory guidelines to promote brand and its products.
- Conducted research, gathered information from multiple sources and presented results to develop promotional strategies in various mass media, print and web materials.
- Collaborated in organization of premieres, red carpets, meet and greets and collaborative events such as NFL Football Monday Night and Monterrey International Film Festival (FIC Monterrey), among others.
- Worked on new website design, improving navigation considering user experience (UX), through friendlier interface and lighter programming, which allowed use of new interactive promotion tools for users.
- Collaborated with team members to achieve target results.
- Saved up to 20% of budget for promotion by implementing cost-saving initiatives that included best selection of suppliers and negotiation with media and agencies for production of printed and audiovisual materials.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
Education
MBA - Business Administration And Marketing
08.2011 - 05.2013
- Received "Halcón" Scolarship.
- Completed professional development in Marketing
Master of Science of Communications (Unfinished) - Digital Communications And Media
08.2006 - 06.2007
Bachelor's Degree in Communication And Advertising - Humanities
08.1996 - 12.2000
- Continuing education in Advertising an Public Relationships.
Skills
Public and Media Relations
Certification
Certified Fundamentos del branding, Drew Boyd, LinkedIn Learning
Software
Illustrator
Adobe Premier
SPSS
CRM
Microsoft Office
Interests
Technological Developments
International Markets
Commercial Markets and Marketing Networks
Marketing and Sports News
Timeline
Negociación Exitosa, University of Michigan
06-2022
Lidership, University of Illinois
05-2022
Certified Social Media Marketing, HubSpot Academy
12-2021
Certified Fundamentos del branding, Drew Boyd, LinkedIn Learning
04-2021
Certified [Branding avanzado de Brad Batesole y Nico Roddz
04-2021
Microsoft Excel, LinkedIn Learning
02-2021
Microsoft PowerPoint, LinkedIn Learning
02-2021
Marketing Coordinator - Cadena Comercial OXXO
02.2016 - 01.2022
Marketing Manager - Museo Interactivo Bebeleche
02.2012 - 01.2016
Universidad TecMilenio - MBA, Business Administration And Marketing
08.2011 - 05.2013
Professor - TecMilenio
07.2011 - Current
PR and Communications Officer - Sorteo Tec - Tecnológico de Monterrey
07.2009 - 06.2011
Advertising and Promotion Manager - Latin America Movie Theatres, SAPI de CV - MMCinemas (Cinemex)
02.2008 - 06.2009
Universidad Autónoma De Nuevo León - Master of Science of Communications (Unfinished), Digital Communications And Media
08.2006 - 06.2007
Universidad España De Durango - Bachelor's Degree in Communication And Advertising, Humanities
08.1996 - 12.2000
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