JIMENA RUIZ

Development of a men's brand inspired by the 80's aesthetics as well as the 'HipHop' music genre.

• Design and development of seasonal collections, accessories and footwear according to latest trends and commercial needs of clients.
• Target study, direct and indirect national and international competitions in order to brand's position.
• Research, analysis and interpretation of fashion trends and accessories; as well as image design related to aesthetics of 80's streetwear brands.
• Quantification of costs and materials required to create new garments.
• Inventory management, storage, number of pieces by sizes and models and selection of materials.
• Elaboration of prototypes and creation of technical data sheets for their manufacture.
• Establishment of corporation identity consistent with brand image, including logo design, values, objectives, inspirations, among others.
• Ability to create product presentations to customers in original way and showing what is representing about brand
• Planning strategies capable of enhancing user/customer experience.
• Collaboration with internationally recognized brands to be online outlets and brand exhibitors.
• Experience communicating with photographers and stylists to effectively showcase BEAT STREET brand.
• Skilled at maintaining consistent use of graphic imagery in materials and other digital marketing activities.
• Ability to plan collection concepts through research and study of information.

• Sketched artistic and fresh designs to collaborate with SHEIN
• Design of prints and illustrations for garments of collection.
• Research of latest fashion trends and styles to have developments of collection.
• Supervised design staff through product creation and release.
• Elaboration of technical specifications of each garment.
• Selection of materials, textures and colors for 15 garments.
• Control of production's processes to guarantee quality on each garment.
• Worked with technical design and product management to provide accurate and complete design packages.
• Collaboration with colleagues and other team members to discuss product improvements and functions.
• Ability to design proposals that are able to elevate, differentiate and function on brand and strategy.

• Monitored and replenished display inventory and restructured according to available stock.
• Search for new customers and demonstrable increase 80% of sales with online page.
• Management of 3 visual displays (physical and digital) of 80 DAYS store to highlight products and increase revenue.
• Renewal of seasonal displays, such as window displays and mannequins, from time to time to highlight current product lines.
• Creation of digital content for social networks and development of web design in related with brand's essence.
• Timely presentation of products in commercial spaces, in bazaar such as 'Palo Market Fest', best known in Barcelona city, to promote independent brands.
• Content creation and management of social networks to improve reaching of organic content.
• In-depth knowledge of social networks, including Facebook, Instagram, Twitter and TikTok.
• Design and development of global digital content plan according to each brand's needs in store.

• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
• Led projects and analyzed data to identify opportunities for improvement.
• Planning of online and offline advertising campaigns.
• Record information to control over more than 10 different models (number of parts, model names, SKUs, prices, deliveries and dates) for exporting accessories to Andorra, France, UK, Portugal and Spain.
• In-depth knowledge of social networks, including Facebook, Instagram, Twitter and TikTok.
• Content creation and social media management to improve organic content reach.
• Crisis management in social media, giving quick and adequate response in each case.
• Creation of photoshoots, fashion films, Reels, TikTok in collaboration with other brands to generate engagement from followers on social networks.
• Knowledge of basic software, such as Office, IOS and Adobe.
• Writing of content schedules according to company-defined objectives.
• Writing newsletters and making connections with distributors via email.

• Helped bridal clients find perfect headpieces and heels to match style and color of selected gowns.
• Collaborated with other 4 stylists to discuss exciting new trends that could be utilized in development of showroom displays.
• Fashion stylist for 'WAREHOUSE' editorial published at independent magazine This Bitch Magazine.
• Fashion stylist for 'CYBERPUNK' editorial published at alternative magazine Mob Journal.
• Fashion stylist for 'BASEMENT' editorial published at alternative magazine Mob Journal.
• Art director of fashion film 'NEW HARLEM' published on official website of Spanish men's magazine Fucking Young Magazine.
• Wardrobe assistant with Portuguese fashion stylist Daniel Avila based in Barcelona for publication editorials in magazines such as GALA GREECE and L'Officiel Lithuania.
• Creative director of fashion film 'NEW HARLEM' published on official website of Spanish men's magazine Fucking Young Magazine.
• Creation of costumes according to special concepts from considering concepts, epochs, artistic trends, type of lighting, type of poses or movements of models, types of shots, props for filming, TV and/or movies.
• Constant search of references and trends for inspiration based on photographer's concept, script, program or brand.
• Permanent communication with showrooms, stores, emerging designers or with production's garments responsible for wardrobe supervision.
• Preparation of outfits for photo shoots, fashion films or productions.
• Assisting renowned stylists in follow-up of outfits for productions and photo shoots.
• Tests and corrections on models.
• Design and production of costumes, accessories and theatrical footwear according with performance and artistic current assigned by Director.
• Inventory management, storage and maintenance of materials.
• Estimation of costs and materials required for accessories and new garment's creation.
• Communication and coordination with costume designers for costumes process.
• Maintained entire team's schedule and organized events.
• Styled different men looks for runway presentation.

• In charge of designed and preparation of layouts, graphics, schemes and business plans for presented to Bershka's marketing directors.
• Interaction with 80% brand's target through different surveys developed according to this project.
• Compliance with standards and procedures established by company.
• Definition of project objectives, tools to be used and deadlines.
  Analysis of metrics and qualitative data collected from different sources and surveys of hypothetical clients.
• Management of marketing strategies and product promotion campaigns through app, social media and website.
• Collaboration with 5 co-workers to facilitate achievement of goals for project development.
• Proposal of improvements and ideas for strategies optimization.
• Design of digital marketing plans to rich company's objectives with customers.
• Registration of information in shared company database.
• Fulfillment of duties assigned by senior management.
• Created proposals and organized pursuit documentation to support marketing staff.
• Designed and presented social media campaign ideas.

• Proved successful working within tight deadlines and fast-paced atmosphere.
• Supervision and planning of event logistics for assigning duties performed by each work team.
• Telephone attention and e-mail management to contact agencies, lighting services, technicians, scenery, etc.
• Achievement of objectives defined by management.
• Collaboration with co-workers to facilitate achievement of objectives.
• Seek new sponsors to increase budget and obtain provision of certain services.
• Project management and budgets assigned for each department, such as art direction, marketing, etc.
• Recording of data information for evaluation into Excel database.
• Coordination of different teams of professionals in charge (such as art direction team, marketing, finance, etc.).
• Maintain event planning and coordination of 800 guests, planning event's calendar, scheduling rehearsals, receiving special guests, and more.
  FASHION DESIGNER
• Development of prototypes of designs exhibited.
• Research, analysis and interpretation of fashion trends and accessories.
• Establishment of consistent identity with respect to event's image.
• Design and development of menswear for fashion collection "PRONOIA".
• Ability to produce artistic sketches and fresh designs for evaluations.
• Collaboration with peers and other team members to discuss trends, inspiration and essence of events.
• Communication and coordination with garment makers.
• Estimating costs and materials needed to create collection garments.
• Making changes and suggestions.
  

• Revamped work strategies and processes to accomplish brand objectives.
• Establishment of procedures and quality standards for department of collections.
• Project for creating kids' brand "MONKIIS" for boys and girls between (4-12 years old) which is adjusted to customer's needs and production costs.
• In charge of designing and producing men's line of children's brand.
• Control and supervision of creative department, both design and everything related to branding.
• Creation of audiovisual material in accordance with client's requirements as well as with trademark's essence.
• Coordination of meetings with creative team to define branding and brand style.
• Organization of presentation for clients and jury.

Competition for the collection of the 2016 ss season for the Anahuac Mayab Fashion Show

• Ability to develop and produce designs for competition under guidelines established by institution, timeline and that had congruency with other designers' team.
• Research, analysis and interpretation of fashion trends for that season for designs inspired by specific concept.
• Estimation of costs and materials required for garment's creation that were presented.
• Elaboration of prototypes and creation of technical specifications.
• Realization of fitting as models in order to make changes and suggestions according to model assigned.
• Ability to obtain approval of concepts by presenting drafts to management or client.
• Ability to make artistic sketches and fresh designs for evaluations.

• Master's Degree in Fashion Marketing and Communication taught by various leading professors in Marketing in Spanish and European brands and corporations, such as Inditex, Puma, IKEA, ASOS and others.
• Opportunity to develop a project for the Bershka brand.
• Qualification in areas such as e-commerce, administration and finance, branding and creation of communication strategies especially digital.
• Deep knowledge of the fashion system both luxury and fast fashion, market research and differentiation of sectors, customer understanding, knowledge of fashion retail.
• Custom service and knowledge of strategies and project development to help increase sales.

• Postgraduate degree in fashion to develop as an image consultant and/or personal shopper in audiovisual media, brands, boutiques, retail, among others.
• Knowledge about interaction with the client, study of trends, creation of conceptual outfits, knowledge about visages and body types, study of labels and different types of occasions in order to create a look based on that.

• Bachelor's degree in Fashion Design and Production obtained at the Universidad Anahuac, in Merida, Yucatan, Mexico.
• University degree in fashion design and production, with knowledge of fashion history, basic concepts of design, marketing, management and business creation, branding, women's, men's and lingerie design.
• Knowledge of programs like Abobe and Gerber Acumark, studies on fashion technology, quality control, textiles, photography and styling.