Jimena Talamantes
Ciudad De Mexico
Summary
Strategic marketing leader with 10+ years of experience developing and executing integrated communication and media strategies for global brands. Skilled in transforming and modernizing marketing approaches through digital technologies, data-driven marketing, and optimized media investments. Proven expertise in managing large-scale budgets, leading cross-functional teams, and collaborating with agencies to maximize campaign impact. Strong ability to manage brand positioning and performance while aligning with both local and global objectives. Bilingual in English and Spanish.
Overview
7
7
years of professional experience
Work History
Marketing Manager
The Beck Group
12.2023 - Current
- Designed and executed integrated marketing and PR strategies, leading to a 20% increase in brand visibility.
- Managed media relations and stakeholder alignment to ensure consistency with global and regional communication objectives.
- Led high-impact events and campaigns, boosting engagement and media coverage.
- Conducted real-time campaign performance analysis, optimizing strategies for better outcomes.
Brand & PR Marketing Manager - CDMX
Mudafy
12.2021 - 12.2023
- Developed PR and communication strategies that contributed to a 22% increase in revenue through media and influencer campaigns.
- Built key relationships with journalists, PR agencies, and opinion leaders, enhancing the brand’s presence in LATAM.
- Coordinated product launches and high-profile events, ensuring wide media coverage and market impact.
Brand Manager - CDMX
Stori
02.2020 - 12.2021
- Created and implemented marketing and PR campaigns, increasing lead generation in LATAM by 30%.
- Ensured brand consistency across communication channels, collaborating with media agencies for optimized strategies.
- Managed sponsorships and influencer partnerships aligned with business objectives and CSR strategy.
National Brand Marketing - CDMX
Didi Food
10.2018 - 02.2020
- Designed and executed multichannel PR and marketing strategies, increasing LATAM engagement by 25%.
- Developed region-specific media strategies, establishing partnerships with publishers and influencers.
- Worked with creative agencies to execute campaigns that were in line with commercial goals.
Education
Integrated Marketing Communication -
Roosevelt University
08.2016
Skills
- Media & PR Strategy
- Media & Agency Negotiation
- Content Strategy & Social Media
- Leadership
- Omnichannel Strategy
Accomplishments
- Liderazgo en PR y estrategias de medios que posicionaron marcas en mercados altamente competitivos.
- Reducción de costos publicitarios en un 30% a través de optimización basada en datos y negociaciones efectivas.
- Creación de estrategias de personalización a escala, logrando una mejora del 20% en retención y adquisición de clientes.
- Implementación de procesos innovadores que aceleraron la adopción de nuevas tecnologías en marketing digital.
Languages
English
Bilingual or Proficient (C2)
Timeline
Marketing Manager
The Beck Group
12.2023 - Current
Brand & PR Marketing Manager - CDMX
Mudafy
12.2021 - 12.2023
Brand Manager - CDMX
Stori
02.2020 - 12.2021
National Brand Marketing - CDMX
Didi Food
10.2018 - 02.2020
Integrated Marketing Communication -
Roosevelt University
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