Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline

JOAQUÍN CASTAÑEDA

Summary

Goal-oriented manager with distinguished experience in retail, and digital platforms (B2B & B2C) industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

8
8
years of professional experience

Work History

Regional Business Development Manager

Didi Foods
05.2021 - 02.2023
  • In charge of 50 BD´s, 13 cities, and more than 8,500 restaurants
  • Implementation and execution of commercial strategics (Acquisition and Post sale)
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
  • Generated new business with marketing initiatives and strategic plans.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Business Development Coordinator

Didi Foods
08.2020 - 06.2021
  • Managed 26 Business developers to attend 1500 restaurants per month.
  • Generated new business with marketing initiatives and strategic plans.
  • Used SalesForce to handle current portfolio and prospective leads.
  • Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
  • Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.

Sr. Sales Manager & Account Growth Manager

Rappi
09.2019 - 04.2020
  • Creating and managing over 500 restaurants and making Tailor-made plans for each clients using different types of strategies, such as rollbacks and digital marketing .
  • Monitoring and controlling city by taking decisions of coverage and expansion.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Formulated and presented innovative strategies to stakeholders to build successful sales plans.

Key Account Executive Sr

Unilever
05.2018 - 09.2019
  • Annual investment Plan to forecast and increase Sell Inn/Sell Out, creation of strategic plans for the promotional plans on rollbacks, managing adequate money for the customer, and taking care of the Turnover & USG
  • Customer portfolio (Personal Care & Food )
  • Excellent communication skills, both verbal and written.
  • Self-motivated, with strong sense of personal responsibility.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Met existing customers to review current services and expand sales opportunities.

Asesor Sr

Unilever
03.2015 - 08.2017
  • Food, Personal Care & Ice Cream Division.
  • Creation of strategic plans (Sell In/Sell Out)
  • Control of Credit and collection
  • Business and new product consulting with culinary demonstrations for Food Service channel.
  • Food Service clients (Restaurants,Hotels, Canteens, Mines, and everything related to food processing)
  • Identified issues, analyzed information and provided solutions to problems.
  • Generated new business with marketing initiatives and strategic plans.

Education

Bachelors degree - Business Administration

UVM
12.2012
  • 9.6 GPA

No Degree -

EPCC Campus Valle Verde, El Paso, Texas

No Degree -

Data Analitycs, Google Gowth (Cursera)
07.2023

Skills

  • Adaptability
  • Communication
  • Effective Time Management
  • Leadership and teamwork
  • Data driven
  • Growth Management
  • Interpersonal Communication Skills
  • Strategic Business Planning
  • Territory and Account Penetration
  • Mentoring
  • Territory Management
  • Business Intelligence and Analysis

Languages

English
Advanced (C1)

Timeline

Regional Business Development Manager - Didi Foods
05.2021 - 02.2023
Business Development Coordinator - Didi Foods
08.2020 - 06.2021
Sr. Sales Manager & Account Growth Manager - Rappi
09.2019 - 04.2020
Key Account Executive Sr - Unilever
05.2018 - 09.2019
Asesor Sr - Unilever
03.2015 - 08.2017
UVM - Bachelors degree, Business Administration
EPCC Campus Valle Verde - No Degree,
Data Analitycs - No Degree,
JOAQUÍN CASTAÑEDA